New

Manager, Integrated Marketing, Kristin Ess (Influencer & PR)

New York

#MaesaMagic   

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands. For more information, visit www.maesa.com. 

About the Role

We are looking for a skilled & passionate Manager, Integrated Marketing with proven experience in consumer goods (beauty preferred) to join our Integrated Marketing team. As the Manager, Integrated Marketing, you are responsible for developing and executing innovative, integrated marketing campaigns that drive awareness, engagement, and user growth. You will be a key player in scaling Kristin Ess Hair brand presence across the US through data-driven go-to-market strategies, culturally resonant activity, and compelling partnerships across media and influencer.

The Manager, Integrated Marketing will report to the Senior Director, Integrated Marketing.

This role is based in NYC, and you will be expected in office 3 days a week, at minimum.

Responsibilities

Influencer Marketing

    • Assist in the influencer marketing strategy across owned & earned to drive awareness, engagement, and conversion.
    • Identify and nurture relationships with key creators, tastemakers, and advocates who embody the Kristin Ess Hair aesthetic and values.
    • Oversee influencer campaign development including casting, briefing, negotiation, content review, and performance analysis.
    • Partner with Social and Brand teams to integrate influencer storytelling into all key launches, tentpoles, and brand moments.
    • Manage influencer budgets, reporting, and post-campaign insights to inform optimization and future strategy.
    • Oversee and manager the influencer agency relationship – providing strategic direction, ensuring execution excellence, and aligning deliverables to brand properties.

Press & Communications

    • Partner with PR agency of record and internal teams to drive consistent earned media coverage across beauty, lifestyle, and trade outlets.
    • Cultivate strong relationships with editors, writers, and media partners to secure meaningful placements and thought leadership opportunities.
    • Support the development of press materials including media alerts, event recaps, and brand messaging documents.
    • Oversee execution of press mailers, seeding programs, and media touchpoints for key launches and collaborations.

Campaign Integration

    • Collaborate cross-functionally with Social, Creative, and E-commerce teams to ensure influencer and PR efforts ladder up to broader brand initiatives.
    • Support experiential activations, influencer trips, and press events—helping concept and execute immersive brand moments.
    • Partner with Creative to ensure cohesive storytelling across earned, owned, and paid channels.

Qualifications

  • 3–5 years of experience in influencer marketing, public relations, or integrated brand marketing (beauty or lifestyle strongly preferred).
  • Strong network of influencer and media relationships within beauty and lifestyle.
  • Proven ability to develop and execute integrated campaigns that deliver measurable results.
  • Excellent communication, organization, and project management skills with a detail-oriented mindset.
  • Deep understanding of social platforms, creator culture, and emerging digital trends.
  • Passion for haircare, beauty, and the Kristin Ess Hair brand ethos.

What We Offer   

$100,000/yr - $105,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.   

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You   

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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