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AI GTM Engineer

San Francisco, Raleigh, Miami, Toronto, Montreal

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 13,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

As the AI GTM Engineer, Growth Marketing, you’ll build and scale the technical foundation behind MaintainX’s acquisition engine. Reporting to the VP, Growth Marketing & Strategy, this is a hands-on, embedded role within the Growth Marketing team, where you will partner directly with marketers to design, build, and launch campaigns powered by automation and AI. You won’t operate as a separate engineering function, you’ll work side-by-side with Customer Marketing, Performance Marketing, SEO & GEO, Lifecycle, and Field Marketing teams to turn campaign ideas into scalable systems and live experiments. This role is critical to building an AI-native, system-driven marketing engine at MaintainX, enabling us to scale acquisition through automation, personalization, and experimentation.

What you'll do:

  • Partner with Marketing to Build & Launch Campaigns
    • Work directly with Growth marketers to ideate, design, and launch acquisition campaigns
    • Translate campaign ideas into scalable systems, automations, and experiments
    • Rapidly prototype and iterate on new growth plays (landing pages, outbound, paid, lifecycle)
  • Build Systems That Power Campaign Execution
    • Develop tooling for programmatic landing pages, ad creative generation, and email workflows
    • Enable marketers to launch campaigns faster through reusable systems and automation
    • Balance speed (quick tests) with scalability (systems that can be reused)
  • Embed AI into Marketing Workflows
    • Partner with marketers to identify high-leverage use cases for AI in campaigns
    • Build and deploy AI-driven systems for:
      • Creative generation and testing
      • Personalization across channels
      • Outbound messaging and sequencing
    • Turn one-off experiments into repeatable campaign infrastructure
  • Own Experimentation with Marketing
    • Co-design and implement experiments across paid, SEO, lifecycle, and web
    • Build tooling to track performance, attribution, and testing outcomes
    • Enable faster, data-driven iteration across campaigns

Audience, Segmentation & Personalization

  • Partner with marketers to define target audiences and ICP segments
  • Build systems to dynamically segment, enrich, and activate audiences across channels
  • Enable real-time personalization across the funnel
  • Marketing Data & Performance
    • Ensure clean data flows from marketing channels into CRM and analytics systems
    • Build dashboards and reporting layers for campaign performance and funnel metrics
    • Improve visibility into CAC, conversion rates, and pipeline generation 

What you’ll bring:

Technical Skills

    • Strong programming ability (Python, JavaScript, or similar)
    • Experience working with APIs, automation frameworks, and event-driven systems
    • Strong SQL skills and experience with data warehouses (Snowflake, BigQuery, etc.)
    • Experience integrating tools like Salesforce, HubSpot, Segment, Webflow, etc.
    • Experience deploying AI/LLM workflows into production
  • Marketing Systems Experience
    • Experience working closely with marketing teams to build and launch campaigns
    • Strong understanding of paid media, SEO, lifecycle marketing, and web conversion flows
    • Experience building systems that directly support campaign execution and optimization
  • Mindset
    • Thinks like a marketer, builds like an engineer
    • Optimizes for speed, iteration, and measurable impact
    • Focused on pipeline and revenue outcomes, not just outputs
    • Defaults to automation and scalable systems over manual work

About you:

  • 5+ years in growth engineering, marketing engineering, or technical growth roles, with experience building systems that support marketing and acquisition.
  • Strong ability to partner with marketers to design and launch campaigns, and translate those into scalable systems and automation.
  • Proficiency in SQL and at least one programming language (e.g., Python, JavaScript), with experience building scripts, workflows, or internal tools.
  • Experience working with APIs, data pipelines, and integrating marketing tools (e.g., Salesforce, HubSpot, Segment).
  • Experience applying AI/LLMs to automate or scale marketing workflows (e.g., content generation, personalization, outbound).
  • Solid understanding of paid media, SEO, lifecycle marketing, and experimentation frameworks.
  • Strong analytical skills with experience in testing, attribution, and performance measurement.
  • Entrepreneurial mindset: thrives in fast-paced, test-and-learn environments with a bias toward speed and execution.

What’s in it for you:

  • Competitive salary and meaningful equity opportunities.
  • Healthcare, dental, and vision coverage.
  • 401(k) / RRSP enrolment program.
  • Take what you need PTO.
  • A Work Culture where:
    • You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
    • We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.



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