Back to jobs

Sr. Product Marketing Manager

Remote- US Based Only

Company Overview

Mantra Health is an award-winning digital mental health provider on a mission to make evidence-based care more accessible to students. We partner with colleges and universities to offer comprehensive virtual mental health services, including therapy, psychiatry, 24/7 crisis care, emotional wellness coaching, and self-care content.

Our technology solutions seamlessly integrate with campus health systems to enhance student well-being and improve graduation rates. Recognized as a leader in digital mental health, Mantra Health was named a Rising Star by the UCSF Digital Health Awards and won Juniper Research’s Gold Star for Best Digital Therapeutic Solution. Today, our programs support over one million students across 150 campuses, including Penn State, MIT, and Miami Dade College. 

We’ve raised over $34m from leading investors. We’re looking for ambitious, talented, action-oriented individuals to join us in shaping the future of student mental healthcare.

Opportunity for Impact

We are seeking a Senior Product Marketing Manager to lead and execute go-to-market strategies that drive awareness, adoption, and revenue for Mantra Health’s growing suite of offerings. This role is a unique blend of hands-on ownership and strategic influence across multiple teams—including Product, Sales, and Marketing—and plays a critical role in elevating our market presence in higher education and mental health.

As a mission-driven digital health company, our team spans clinical, technology, and business functions. The Sr. Product Marketing Manager will need to navigate complexity and bring alignment across these teams to successfully introduce new products to market, shape compelling messaging, and deliver impactful sales enablement programs.

This position offers a unique opportunity to work directly with Mantra’s Head of Marketing and senior leaders across the organization, while making a measurable impact on the company's growth trajectory and student outcomes.

What You’ll Do

Go-to-Market Strategy Execution: Own and implement go-to-market strategies for new products, partnerships, and strategic initiatives. Drive awareness, education, and adoption across our buyer personas and target institutions.

Positioning & Messaging Development: Shape and refine Mantra Health’s product positioning and messaging to resonate with university leaders, healthcare administrators, and students. Ensure a consistent, differentiated story across all touchpoints.

Market & Competitive Intelligence: Own our competitive intelligence capability. Conduct deep research to understand the competitive landscape, emerging trends in higher ed and mental health, and the needs of prospective clients. This candidate will also translate customer insights into actionable strategies that inform product and marketing decisions.

GTM Enablement & Collaboration: Develop sales collateral, pitch decks, one-pagers, battle cards, and training materials that equip our sales team to communicate value with clarity and confidence.

Support Account-Based Marketing (ABM): Collaborate closely with Marketing and Sales to align product marketing efforts with targeted ABM campaigns. Contribute strategic messaging, assets, and insights tailored to key accounts and segments, helping drive pipeline and revenue from our most important prospects and accounts.

Cross-Functional Leadership: Serve as a key connector between Product, Sales, Marketing, and Partner Success teams to drive alignment and maximize the impact of product launches and GTM campaigns.

Who You Are 

You have 7-9 years of experience in product marketing, ideally within behavioral health. You’ve brought B2B tech-enabled healthcare services and products to market and know how to build compelling positioning and GTM strategies that resonate with decision-makers.

You have experience planning and executing GTM strategies for new launches and high-stakes initiatives. You understand what it takes to move a product from idea to adoption.

You thrive at the intersection of cross-functional teams, bringing together diverse perspectives to drive shared outcomes. You’re a skilled communicator who keeps alignment top of mind.

You take ownership of your work and drive projects to completion. You measure success through outcomes and hold yourself to a high standard of impact.

You excel at synthesizing market research, competitive analysis, and customer feedback into clear, actionable insights that shape strategy and differentiate the brand.

You’ve built tools that make sales teams stronger—from decks and one-pagers to battle cards and onboarding sessions. You know how to translate features into value.

Why Choose Mantra 

  • Lead the go-to-market strategy for products that directly support the mental health and well-being of over 900,000 students nationwide. This is a wonderful opportunity to shape how universities understand and adopt virtual mental healthcare within a mission-driven, fast-growing company.
  • Work directly with Mantra’s Head of Marketing and collaborate with senior leaders across GTM, Product, Sales, and Clinical teams. You’ll gain high visibility and cross-functional experience that accelerates your growth in product marketing, tech-enabled behavioral health, edtech, and higher education.
  • Join a values-driven team that’s passionate about student mental health. We thrive on curiosity, transparency, and mutual respect—and we believe our best work happens when we collaborate across disciplines and celebrate each other’s wins.
  • Make your mark in a high-impact role with opportunities to lead strategic initiatives, mentor junior teammates, and contribute to shaping our broader marketing function. You’ll be empowered to own big projects and grow with the company as we scale.
  • Enjoy a competitive compensation package, including equity, generous PTO, health and wellness benefits, and a remote-friendly work environment that promotes flexibility and balance.

Compensation & Benefits

Compensation: $125,000 - $150,000 base salary plus 15%-20% target bonus

Pay range may vary by location and is commensurate with experience and market rates.

At Mantra, our distributed team is our secret sauce that allows us to support our mission everyday. We're collaborative, empathetic, and curious. We take time to celebrate our wins and learn from our mistakes. Each full-time employee at Mantra enjoys:

  • Stock Options
  • Medical, vision, and dental coverage for employees, spouses, and dependents
  • 401(k)
  • Flexible work location
  • Generous PTO, sick days, jury duty days, and bereavement. Three week sabbatical and $3,000 stipend after five years of continuous full-time employment
  • Inclusive parental leave, equal for all parents
  • $1,000 new-parent mental wellness benefit
  • Commuter card, if you commute
  • Access to One Medical
  • Healthcare & Dependent Care FSA

Mantra health is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Create a Job Alert

Interested in building your career at Mantra Health? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Mantra Health’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.