Vice President of Product Marketing

Role Overview

The remote Vice President of Product Marketing will be responsible for crafting and executing a comprehensive content and product marketing strategy that builds brand authority, engages diverse audiences, and fuels business growth. This senior leader will oversee a multi-channel content ecosystem, including editorial, video, social, SEO, thought leadership, and campaign content and ensure alignment with MARA’s overarching business goals.

This role requires a blend of strategic vision, creative leadership, and operational excellence, with the ability to inspire teams, manage complex initiatives, and measure success.

Key Responsibilities

Strategic Leadership

• Define and own the company’s content and product marketing vision, mission, and strategic roadmap.
• Partner with executive leadership to ensure content supports corporate objectives, product launches, and brand positioning.
• Develop audience-centric marketing strategies informed by data, market insights, and brand identity.

Content Development & Management

• Oversee the creation of high-impact product content across formats (articles, videos, infographics, podcasts, whitepapers, case studies, and more).
• Ensure all content aligns with brand voice, quality standards, and compliance requirements.
• Implement editorial guidelines, workflows, and governance models for consistency and scalability.

Team Leadership & Collaboration

• Lead, mentor, and build a high-performing global content team, including writers, editors, and strategists.
• Collaborate cross-functionally with communications, design, and growth teams.
• Foster a culture of creativity, accountability, and curiosity

Performance & Optimization

• Leverage analytics to track performance, measure ROI, and optimize content strategies.
• Drive organic growth through SEO, content distribution, and strategic partnerships.
• Stay ahead of industry trends, emerging platforms, and new storytelling formats.
  
  

Qualifications & Experience

• 10+ years in marketing or communications, with at least 5 years in leadership roles
• Proven track record of building and scaling successful multi-channel content programs
• Experience building product marketing strategies from 0-1
• Exceptional writing, editing, and storytelling skills, with a portfolio of high-impact campaigns
• Experience managing large budgets and complex cross-functional projects
• Expertise in SEO, content analytics, and digital distribution channels