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Director of Product Marketing
The Director of Product Marketing at Mattermost will play a pivotal role in driving the GTM strategy for our platform and solutions. This role requires a strategic leader who can define product positioning, create compelling messaging, and collaborate with cross-functional teams to deliver measurable business outcomes. The ideal candidate will deeply understand our target markets, including defense, intelligence, and critical infrastructure enterprises, and will be passionate about helping customers achieve resilient, mission-critical communications.
Key Responsibilities:
Go-to-Market Strategy: Develop and execute the go-to-market strategy for Mattermost’s products and solutions, ensuring alignment with company revenue goals and growth objectives.
Product Messaging and Positioning: Develop and iterate on a clear, compelling value proposition that connects with enterprise audiences, including champions, economic buyers, implementation partners, and internal audiences. Use value pillars, use cases, and concrete ROI to guide messaging. Ensure consistency across communications, collateral, and GTM programs.
Sales and Partner Collateral: Work with internal content, design, sales enablement, and marketing teams, as well as external customers and partners, to translate product messaging and positioning into compelling sales and partner collateral. This includes first meeting decks, data sheets, competitor battlecards, web copy and pages, pricing and packaging materials, internal and external Q&As, business value references, and customer case studies. Support sales enablement and content teams to make collateral web-discoverable, current, and easy to find.
Product Announcements and Launches: Collaborate closely with the Product and GTM teams, ecosystem partners, and PR firms to drive awareness and adoption. Focus on announcements and launches that showcase new value from our platform, evidenced by customer and partner success and endorsements. Lead briefings with analysts, key customers, the market, and internal organizations in both small and large groups.
Market and Ecosystem Opportunity Review: Utilize insights from listening systems and customer, partner, and ecosystem data to work with product, engineering, and GTM organizations to identify market and ecosystem opportunities. Focus on competitive and partnership dynamics as inputs for product strategy, planning, road mapping, and pricing and packaging. Collaborate on pricing and packaging initiatives across product marketing, product, and sales.
Market Insights: Conduct market research and gather competitive intelligence to inform product strategy and positioning.
Sales Enablement: Create and deliver sales enablement materials, including playbooks, battle cards, customer case studies, and product presentations, to support the sales team in closing new logo ARR.
Content Marketing: Partner with the content marketing team to develop product-focused content, including whitepapers, webinars, blogs, and video assets.
Partner Alignment: Collaborate with strategic partners to align product marketing efforts and drive joint go-to-market initiatives.
Customer Advocacy: Work with customer success to identify and develop customer advocates, capturing stories that demonstrate the value of Mattermost’s solutions in mission-critical use cases.
Campaign Support: Collaborate with the growth marketing team to develop targeted campaigns that drive awareness and pipeline for specific solutions and industries.
Acceleration of Enterprise New Logo Customer Journey: Partner with sales, sales enablement, sales engineering, marketing, product, and GTM teams to identify and clear bottlenecks in the enterprise new logo journey. Focus on stages from awareness to closing by uncovering root issues and developing talking points, collateral, and offers (e.g., white papers, workshops, architectural reviews) to increase conversion rates.
Required Background/Skill:
8+ years of experience in product marketing, preferably in B2B and/or B2G software companies.
Strong understanding of the public sector, defense, intelligence, and critical infrastructure markets.
Proven experience developing go-to-market strategies for complex technical solutions.
Exceptional storytelling and messaging skills with the ability to translate technical features into business benefits.
Strong cross-functional collaboration skills, working closely with product management, sales, and marketing teams.
Ability to manage multiple priorities in a fast-paced, high-growth environment.
This role may require the candidate to obtain and maintain a U.S. security clearance in the future. As such, applicants must be U.S. citizens and eligible to obtain a U.S. government security clearance.
Preferred Qualifications:
Experience marketing solutions on hyperscaler infrastructure.
Understanding of key compliance and security frameworks relevant to government and defense sectors.
Key Attributes:
Strategic Thinker: Ability to see the big picture while managing the tactical execution.
Collaborative: Works well cross-functionally with product, sales and marketing.
Data-Driven: Utilizes insights to inform and optimize strategies.
Customer-Centric: Focuses on delivering value to target accounts.
GTM Technology Lead
We’re looking for a GTM Technology Lead to take ownership of our go-to-market (GTM) systems and lead the next evolution of technical revenue operations at Mattermost.
This is more than a systems admin role it’s a strategic engineering function at the intersection of data, automation, and GTM execution. You’ll work as an embedded partner to our GTM, Finance, and Product leadership teams to ensure every touchpoint across the customer journey is instrumented, efficient, and scalable.
If you're energized by improving GTM system performance, reducing manual overhead, and enabling AI-ready operations for teams who serve national security and mission-critical environments this role was built for you.
Key Responsibilities
Act as the technical owner of our GTM systems, including Salesforce, CPQ, and Pardot
Design, implement, and maintain scalable data architecture for lead routing, account segmentation, campaign execution, and pipeline reporting
Drive automation and systems optimization across marketing and sales processes
Integrate AI-augmented tooling (e.g., enrichment bots, workflow agents) to accelerate operational workflows
Proactively identify and resolve data quality, hygiene, and governance issues
Partner with Sales Ops and Finance to ensure data model alignment from quote to cash
Instrument conversion points, sales workflows, and campaign flows with precision and traceability
Build GTM reporting that enables pipeline visibility, ARR forecasting, attribution, and funnel performance
Lead cross-functional projects to decrease technical debt and improve GTM system architecture
Serve as 1st-line support for internal GTM system issues, integrations, and troubleshooting
Maintain and share documentation on best practices and how-to guides across teams
Requirements
5+ years of experience as a Salesforce administrator, including Sales Cloud and CPQ
1+ years of experience with Pardot (Marketing Cloud Account Engagement)
Strong understanding of data modeling, campaign architecture, and CRM integrations
Familiarity with quoting, contracts, billing, and ARR modeling in subscription-based SaaS
Experience supporting go-to-market functions across the full funnel (marketing to close)
Apex coding exposure and Salesforce admin certification preferred
Demonstrated ability to balance precision and speed in fast-moving environments
U.S. citizenship and ability to obtain/maintain U.S. government security clearance
Bonus: Experience with AI-powered GTM tools (e.g., ChatGPT, Clay, ZoomInfo, Clearbit)
Mindset & Attributes
A system-builder at heart—driven to make the GTM engine faster, leaner, and smarter
Comfortable rolling up your sleeves to write flow logic or debug integrations
Able to work cross-functionally and translate business goals into technical solutions
Growth mindset with a passion for experimenting with new technologies, especially AI
Commitment to data accuracy, scalability, and operational excellence
Nice-to-Have Qualifications
Experience with Tableau, Power BI, or other secure data visualization tools
Familiarity with financial systems integration (e.g., NetSuite, ARR dashboards)
Experience supporting sales in regulated industries or public sector sales cycles
Experience enabling AI use cases through clean, structured CRM data
🌐 Why Join Mattermost?
This is a unique opportunity to apply your technical skills to help scale mission-critical collaboration tools for defense, intelligence, and national infrastructure. You'll have ownership, autonomy, and room to innovate—especially in applying AI to GTM systems.
You’ll be a key partner to our GTM and strategy teams, directly contributing to Mattermost’s mission and growth trajectory. If you're ready to help build the future of secure, AI-enabled revenue operations, we want to hear from you.
📥 Apply now and help us redefine GTM systems for the teams that protect and power the world.
General Manager, Japan
Mattermost is seeking a mission-driven, strategically-oriented General Manager of Japan to lead the operational launch and growth of our Mattermost KK. This role reports to CEO/co-founder and dual reports to VP of APAC/EMEA and work closely with global leadership across Sales, Marketing, and Operations. The Japan General Manager will be responsible for launching and scaling Mattermost’s presence in Japan. This role is pivotal in operationalizing our Japan KK, building a strong local presence, and driving significant revenue growth from starting 7-figure revenue base in critical infrastructure, cybersecurity and national security developed through partners and an Asia-Pacific Sales team outside of Japan.
This is a high-impact, cross-functional leadership role requiring deep experience in enterprise software, strong local market knowledge, and the ability to operate independently while aligning with global strategy.
This role includes variable compensation tied to Net Annual Recurring Revenue.
Key Responsibilities
Operationalize Japan KK: Establish and manage the legal, financial, and operational framework for Mattermost’s Japan entity in partnership with US-based operations teams.
Develop Strategic and Operational Plan: Work with CEO, advisors and Mattermost leadership team to assess and prioritize market opportunities in 3-5 years and develop a phased 18-24 month plan with clear milestones and metrics for expanding on existing Japanese business, developing key partnerships, and bringing in new business.
Hiring, Developing and managing: In first 3-6 months, recruit, onboard and manage the first in-country technical resource (contract or full-time) to support local sales and operations. Lead a team of team of dotted-line remote technical and operational staff to support the Japan business and existing customers.
Partnership Development: Build and nurture strategic business relationships with key partners in Japan to drive growth and adoption.
Marketing Expansion: Collaborate with our marketing vendor to enhance Mattermost’s Japanese web presence and tailor value propositions for the local market.
Event Management: Assist with planning and managing Mattermost’s presence at events, including attending and exhibiting, with support from contract marketing and our in-house marketing team.
Revenue Growth: Expand the Japan business from an early 7-figures business, managing towards commission-based Net ARR targets.
Cross-Functional Collaboration: Work closely with global teams, including marketing, sales, and customer success, to align strategies and ensure customer outcomes.
Requirements
Industry Experience: Minimum 15 years in enterprise software, including experience at a large US or EU-headquartered software firm.
Leadership Experience: At least 3 years as a General Manager/Country Manager or Sales VP/Director, with a proven track record of driving revenue growth.
English Proficiency: Able to actively participate in internal meetings in English.
Strategic Expertise: Background in market analysis, strategic planning, consulting, business strategy, or general management.
Sector Knowledge: Minimum 2-3 years of experience in national security and/or critical infrastructure sectors, including defense contractors, cybersecurity enterprises, manufacturing, or armed forces.
Travel: This role includes travel to meet Japanese customers and partners, as well as industry events in Japan and Asia to further the business, as well as travel to Mattermost annual company kick-off, typically in US, and potentially other international travel when needed.
What We Offer:
Report to the CEO/Co-founder
An opportunity to define and scale the Japan market for Mattermost
Building a mission-oriented business protecting the world’s most vital infrastructure and institutions.
Competitive compensation and benefits package.
Join us at Mattermost and help us shape the early stages of an extraordinary business.
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