Director, Growth Marketing

DIRECTOR, GROWTH MARKETING

WHO WE ARE

Our mission is to build enterprise software and products that empower people to make mortgage lending simpler and more accessible.

Maxwell was founded in 2015 by homebuyers who were shocked by the complexity of the mortgage process for borrowers and lending teams alike. Somehow, in the mix of paperwork, points, and process, the humanity and emotion of the largest financing decision of a person's life had been lost. After spending a year with over 1,000 mortgage professionals, the founding team realized we needed to focus on making the people who make a difference shine. Now, we employ a world-class team of software experts and mortgage professionals who pull up our socks every morning to do just that. We're privileged that our company has been recognized by HousingWire, Progress in Lending, MReport, and others as a leading innovator in our industry.  We are a committed team doing honest work that matters in the real world — one lender, one borrower, one homeowner at a time. And it works.

Today our digital mortgage platform powers hundreds of mortgage lending institutions nationwide, from non-depository mortgage banks and credit unions to brokers and community banks. We work to make them, and their employees, the real heroes who enable homeowners to achieve the American Dream. 

WHO YOU ARE

This role is focused on driving pipeline from target accounts and building Maxwell’s presence in the market, working closely with sales and in partnership with our teams who own SEO, paid media and our website. You will own ABM strategy, field marketing, and core messaging, and help orchestrate how we show up to prospects across channels. So, ideally, you’re a hands-on, scrappy marketer who knows how to generate pipeline in a focused B2B environment. You’re not trying to own every channel. You know how to pick your spots, work cross-functionally, and drive impact where it matters most. You’re especially strong in:

• Account-based marketing (ABM)
• Field and event marketing
• Messaging and positioning
• Working directly with sales to turn interest into pipeline

You’re comfortable being the person doing the work, which means on any give day you’ll be writing messaging, planning campaigns, running experiments, while also stepping back to think about what’s actually going to move the business.

THE IMPACT YOU’LL HAVE

• Build and execute a targeted ABM strategy focused on ~300 in-market accounts and ~3,000 broader nurture accounts 
• Partner closely with sales to define target accounts, align on outreach and messaging, drive meetings and pipeline
•  Own Maxwell’s event and field marketing strategy, including: major industry conferences (booth, messaging, pre/post outreach), hosted events, and creative approaches to stand out in a crowded market 
• Develop and refine messaging and positioning for our core segments (IMBs, credit unions, banks) 
• Create and test nurture campaigns and outbound messaging (email, LinkedIn, etc.) for in-funnel sales opportunities
• Partner with our teams on campaign strategy, content needs and performance insights  to create and test campaigns
• Build early thought leadership presence in the market (content, POVs, event tie-ins) 
• Track and report on funnel performance, and help identify where the funnel is working vs. breaking 
• Continuously test and iterate, focusing on what actually drives meetings and pipeline, not just activity
• Over time, help define what the next phase of marketing at Maxwell looks like as growth and investment accelerate

IDEALLY YOU’LL HAVE

We don't expect people joining our team to know everything about mortgages. Passionate, driven, empathetic, and performance-oriented people willing to learn quickly can be taught, and we're excited to help you learn and grow!

However, for you to best succeed in this role, it'll help if you have:

• 5–8 years in B2B marketing, ideally in SaaS or a complex sales environment
• Experience running ABM programs and working closely with sales
• Experience with events or field marketing that drive pipeline
• Strong instincts for messaging, positioning, and audience engagement
• Comfort working in a scrappy environment where you’re both strategy and execution
• Ability to prioritize and focus on what matters most, not just run more campaigns
• Solid understanding of funnel metrics (MQL, SQL, pipeline), even if you’re not a RevOps expert

WHY THIS ROLE IS DIFFERENT

• You’re not expected to own everything. Our partners owns SEO, paid media, and the website, so your job is to focus on what actually moves pipeline: target accounts, messaging, and how we show up in the market.
• ABM is not a side project here. We have a clearly defined universe. This role is about going deep on those accounts and driving real engagement, not just running campaigns.
• Events are a core growth lever, not a checkbox. Conferences, dinners, and field marketing are a big part of how deals get done in our space. You’ll have the opportunity (and expectation) to get creative and make these moments count.
• You’ll work directly with sales and leadership. This isn’t a “throw leads over the fence” role. You’ll be in the middle of how we think about pipeline, working closely with sales, customer success, and leadership to drive outcomes.
• You’ll help define our voice in the market. We’re not looking for someone to just execute. We want someone who can help shape how Maxwell shows up to lenders through messaging, positioning, and thought leadership.

This is a build role, not a maintenance role. There’s real opportunity to put your stamp on how we build our brand in the marketplace as we continue to grow.

Salary Band: $110,000 – $125,000 (depending on experience and location)