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Senior Director, Creative Product Strategy

Remote

We're seeking an experienced strategic leader to guide a major digital ecosystem transformation. This is a high-impact, director-level engagement requiring both strategic vision and hands-on leadership.

Role Responsibilities

Strategic Leadership (60%)

  • Define the comprehensive digital experience strategy and transformation roadmap
  • Establish governance frameworks, decision-making processes, and success metrics
  • Lead stakeholder alignment across multiple client departments
  • Develop audience segmentation models and user journey maps for key personas

Execution & Delivery (40%)

  • Facilitate cross-departmental workshops and discovery sessions
  • Review comprehensive audit analyses from team members and help synthesize findings into actionable recommendations
  • Advise technology team in selection and implementation planning for unified technology stack
  • Create measurement frameworks linking digital initiatives to institutional goals
  • Present strategic recommendations to senior leadership

Required Qualifications

Experience

  • 10+ years in digital strategy, preferably including higher education, mission-driven organizations or media
  • Proven track record leading enterprise-scale digital transformations involving multiple platforms and stakeholders
  • Experience establishing governance models and gaining cross-departmental alignment
  • Background in content strategy, information architecture, and CMS selection/implementation
  • Demonstrated success moving organizations forward in digital maturity

Strategic Capabilities

  • Ability to synthesize complex technical, organizational, and user needs into clear strategic direction
  • Strong framework development skills (governance, measurement, decision-making)
  • Experience with audience segmentation, journey mapping, and conversion optimization

Leadership & Communication

  • Exceptional facilitation skills with ability to build consensus among diverse stakeholders
  • Clear, persuasive communicator comfortable presenting to executive audiences
  • Skilled at coaching internal teams and building strategic capabilities within organizations
  • Experience translating between technical and non-technical audiences

Engagement Details

Timeline: Initial 6-month engagement with potential for ongoing advisory role
Level of Effort: Approximately 20-30 hours/week during active phases

About Mediacurrent

Mediacurrent is an open-source development and digital marketing agency that creates transformative digital experience platforms for enterprise, government, non-profit, and higher education organizations and their customers.

Since 2007, we have built a growing, sustainable company that believes in collaboration, education, and providing predictable results for our clients. Organizations such as The Weather Channel, PwC, New York Senate, Georgia Tech, Olympus, Habitat for Humanity, and Guardian Insurance have trusted Mediacurrent to solve their most complex digital and web challenges.

Our Values
At Mediacurrent, we are committed to fostering a diverse and inclusive workplace by welcoming team members from diverse backgrounds and cultures. Our values as a team are to promote positive impact, empathy, and inclusivity while fostering leadership and personal growth through dignity and respect. We love having fun while we work and always make an effort to give back to our communities. Our team spans across 30+ states. 

Equal Employment Opportunity

Mediacurrent is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

The target range of base compensation for this role is $6,000 - $12,000 a month. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

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