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Manager, Web Operations & Personalization

Remote, USA

Why Work at Mercer Advisors?

For more than 40 years, Mercer Advisors has been helping families amplify and simplify their financial lives by integrating financial planning, investment management, business management, tax, estate, insurance, and more, all managed by a single team. We deliver the kind of comprehensive care once reserved for only the wealthiest households.

Today, we serve over 31,300 families across 90+ cities across the U.S. Ranked the #1 RIA Firm in the nation by Barron’s for two consecutive years, Mercer Advisors is an independent fiduciary legally bound to act in our clients’ best interests — always.*

Mercer Advisors offers a workplace that stands apart in the financial industry. More than half of our employees and client-facing professionals are women, reflecting the clients we serve. With a flexible, national footprint, we build our teams around exceptional talent — wherever they are.

Join us and help families amplify and simplify their financial lives with confidence.

* Mercer Advisors was ranked #1 for RIA firms with up to $70 billion in assets. The Barron’s top RIA ranking is based on a combination of metrics – including size, growth, service quality, technology, succession planning and others. No fee was paid for participation in the ranking, however, Mercer Advisors has paid a fee to Barron’s to use the ranking in marketing. Please see important information about the ranking criteria methodology here.

Job Summary:

The Manager, Web Operations & Personalization is a core member of the Direct‑to‑Consumer Marketing team and serves as the primary owner of content management and publishing operations for Mercer Advisors’ primary website, www.merceradvisors.com, and supporting microsites. These digital properties are critical acquisition channels and essential touchpoints for prospects and clients.

This role is responsible for ensuring website content is accurate, timely, compliant, well organized, and continuously updated, while also supporting the operational foundation that enables analytics, experimentation, and optimization at scale. The Manager partners closely with marketing stakeholders, SEO, compliance, analytics, and a third‑party development team to keep the site fresh, functional, and aligned with business objectives.

 

Essential Job Functions for this role include:

Content Management & Publishing 

  • Own day‑to‑day content management and publishing operations across the WordPress website and supporting microsites.
  • Coordinate and execute a high volume of daily content updates and site change requests from multiple marketing and business stakeholders.
  • Upload, format, edit, and publish content including articles, landing pages, images, documents, videos, and campaign assets, ensuring consistency with brand, compliance, and accessibility standards.
  • Serve as the central point of intake for website content requests, providing clear prioritization, tracking, and communication on timelines and dependencies.
  • Partner closely with SEO and content teams to implement on‑page optimizations, metadata updates, internal linking, and content enhancements that support organic visibility and performance.
  • Ensure all published content remains current, accurate, compliant, and aligned with evolving marketing and business goals.
  • Serve as the primary internal resource for website‑related requests across the marketing team.
  • Establish and provide guidance on CMS processes, content standards, and publishing workflows to help stakeholders execute updates efficiently and accurately.

Tag Management & Website Data Integrity

  • Own the implementation and ongoing management of tag management systems across the website and microsites.
  • Ensure analytics tags, events, and data layers are properly implemented to support accurate measurement of content performance, forms, and user behavior.
  • Conduct regular QA and validation to ensure analytics data integrity across site updates, content launches, and new feature releases.

Experimentation & Optimization Execution

  • Support the setup and execution of A/B and multivariate tests using Adobe Target, with a focus on content and UX optimization.
  • Implement test variations by manipulating HTML and site components to bring test concepts to life.
  • Partner with UX, analytics, and marketing teams to operationalize experimentation learnings and support continuous improvement initiatives.
  • Own and prioritize the backlog of A/B testing requests in partnership with stakeholders.

Site Reliability & Backend Oversite

  • Identify, document, and help resolve site issues related to performance, functionality, accessibility, or user experience in collaboration with internal stakeholders and external developers.
  • Provide backend support and guidance for site updates and enhancements, partnering closely with Mercer Advisors’ third‑party development team to scope, prioritize, and execute more complex technical work.
  • Install, update, and configure WordPress plugins and themes as needed to support new features and maintain site functionality.
  • Monitor CMS health, page load performance, and ensure compatibility across plugins, components, and templates following updates or site changes.
  • Ensure all forms are properly configured within the CMS and integrated with downstream systems to support accurate tracking, data capture, and reporting.
  • Support CMS governance by establishing and maintaining standards, workflows, and documentation for content publishing, backend updates, and operational best practices.

Platforms & Tools

  • Content Management Systems: WordPress; familiarity with WP Engine or similar hosting and optimization environments
  • Project Management Tools: Monday.com, Workzone, or comparable project tracking and workflow management platforms
  • Analytics & Experimentation: Adobe Analytics, Adobe Target
  • Tag Management: Adobe Experience Platform Launch

 

Knowledge, Skills, and Abilities:

  • Proven experience with Adobe Target implementation and optimization.
  • Strong experience building and managing landing pages.
  • Hands-on experience with A/B testing tools and methodologies.
  • Proficiency in WordPress development and administration.
  • Solid understanding of website management, hosting environments, and deployment processes.
  • Experience with web analytics platforms (e.g., Adobe Analytics, Google Analytics).
  • Knowledge of updating and maintaining plugins, themes, and CMS components.
  • Familiarity with front-end technologies (HTML, CSS, JavaScript).
  • Understanding of site reliability, performance monitoring, and troubleshooting.

 

Application Deadline: The initial deadline for applications is 5/7/2026. Applications submitted after this date may still be considered on a rolling basis until the position/program is filled. We encourage all interested candidates to apply as early as possible. If a final decision has not been made by the initial deadline, subsequent applications will be reviewed as they are received.

Actual base pay within this range will be based on a variety of factors, including but not limited to the applicant’s geographic location, relevant experience, education, skills and licenses/certifications.  This position is also eligible to earn incentive compensation through one of Mercer Advisors’ incentive compensation programs. 

Base Pay Range

$105,000 - $110,000 USD

Benefits:

Mercer Advisors offers a competitive and robust benefit package to our employees.   Our benefit programs are focused on meeting all of our employees and their eligible dependents health and welfare needs. We offer the following:

  • Company Paid Basic Life & AD&D Insurance
  • Company Paid Short-Term and Long-Term Disability Insurance
  • Supplemental Life & AD&D; Short-Term Disability; Accident; Critical Illness; and Hospital Indemnity Insurance
  • Three Cigna medical plans offerings including two High Deductible Health Plans and a Traditional Co-Pay medical plan.
  • Kaiser Medical plans available in California
  • Health Savings Account (HSA) with company contributions if enrolled in either HDHP medical plan.
  • Two comprehensive Dental Plans
  • Vision Insurance Plan
  • Dependent Care Savings Account for child and dependent care.
  • 14 Company Paid Holidays including a full week off at Thanksgiving.
  • Generous paid time off program for vacation and sick days
  • Employee Assistance Plan
  • Family Medical Leave
  • Paid Parental Leave (8 weeks)
  • Maternity benefits utilizing company paid STD, any supplemental STD, plus Parental Leave (8 weeks) to provide time for recovery, baby bonding, and enjoying your family time.
  • Adoption Assistance Reimbursement Program
  • Company Paid Concierge Services for you and your loved ones for the spectrum of caring needs for your aging parents, young children, life’s challenges and more.
  • 401(k) Retirement Plan with both Traditional and Roth plans with per pay period match as well as an after-tax option
  • Pet Insurance
  • Personalized financial planning and guidance from Mercer Advisors professionals, offered at preferred employee pricing

We are not accepting unsolicited resumes from agencies and/or search firms for this job posting.

Mercer Advisors is an equal opportunity employer and does not discriminate on the basis of any characteristic protected by applicable federal, state, or local law. Mercer Advisors participates in E-Verify and complies with federal employment eligibility verification requirements.

If you need an accommodation during the application or hiring process, please email PeopleTeam@merceradvisors.com. This inbox is for accommodation requests only.

For information about applicant rights, required employment notices, E-Verify participation, and state specific disclosures, please review our Applicant Notices and Employment Rights.

If you are a resident of California, learn more about Mercer's California Consumer Privacy Policy here.
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