Back to jobs

Head of Marketing - Accounting

San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States

Head of Marketing - Accounting (M5)

Ancient documents from Mesopotamia show what is believed to be the first accounting records: notes on goods received and traded, leading to some of the earliest developments in counting and money. About a thousand years later (but still in the 4th millennium BC), the first accountants came on the scene, creating an early form of bookkeeping using clay tokens. 

While some things stand the test of time, at Mercury, we're embarking on an ambitious journey to add innovative account software alongside our beloved banking* products, to simplify finances for founders and accountants alike. And we’re looking for a Head of Marketing, Accounting, to lead the marketing efforts.

As the Head of Marketing- Accounting, you will create the strategy for scaling our accountant partner program and launching our accounting products. Both initiatives are zero-to-one projects, where you’ll need to experiment, iterate, and adapt quickly. You’ll work with our stellar marketing team—from PR to growth marketing—and partner closely with product and partnerships teams. This is a great opportunity to help Mercury grow our footprint in the accounting world and generate new revenue from transformative financial products.

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

Here are some of the things that you’ll do:

  • Set the marketing strategy for the accountant partner program (with the goal of building a scaled acquisition channel) and the accounting products; both 0 -> 1 type projects
  • Dream up campaigns on accounting or for accountants, and work across marketing (PR, events, social, growth marketing) and the company (product, partnerships) to execute, iterating as you learn
  • Think creatively and make a business case for further investment – community, referral programs, content… lots of room to be creative and drive impact
  • Be accountable (along with partnerships and product) for Mercury growth from accountant partners and revenue from accounting products
  • Be a critical voice of marketing leadership; understanding how to hit targets while staying true to the brand and putting the customer first
  • Make strong, principled decisions and influence a cross-functional group to execute 

There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience:

  • 10+ years of experience in marketing, with a focus in partner marketing or product marketing
  • SaaS experience: You’ve worked at a B2B startup, preferably a SaaS company; experience marketing to accountants is a big plus
  • Strategy and details: Be able to operate at all levels of depth; setting marketing strategy and quarterly targets, while also enjoying reviewing the user journey and drafting copy
  • Results driven: You can set the right targets and are relentless at hitting them, using data and customer insights to continually refine the roadmap
  • Experimentation mindset: You understand the importance of testing and scaling what works, and can prioritize tests and find ways to get them out quickly; you are excited to build something from the ground up

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

  • US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $260,300 - $306,200
  • US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $234,300 - $275,600
  • Canadian employees (any location): CAD $236,900 - $278,600 

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024. Please see the independent bias audit report covering our use of Covey here.

 

#LI-KP1

 

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Upload anything

Accepted file types: pdf, doc, docx, txt, rtf

Past work, references, side projects, fun facts, recent poetry, etc.

Select...

Please list city and state/province (San Francisco, California, Toronto, Ontario, etc.) 

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Mercury’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.