Social Media Manager - Contract

About Minno

Minno is a global media and technology company based in Nashville, Tennessee, on a mission to help kids and families experience Jesus every day through media and technology.

Founded in 2019, Minno is building the most trusted Christian media brand for the next generation. Through our streaming platform, original programming, publishing, and digital presence, we aim to spark children’s curiosity about God and the Bible, support parents, and create joyful, lasting faith experiences for families worldwide.

We’re a fast-growing startup—powered by a mission-driven team with experience at Amazon, PBS KIDS, Duolingo, HarperCollins, and leading studios and startups. Our growth has placed us in the top 1% of direct-to-consumer subscription businesses, and we are scaling rapidly following the close of our Series A round, led by Konvoy Ventures.

Minno serves kids and families through:

• Minno Kids: Our ad-free streaming platform featuring curated, faith-filled shows for children
• Minno Originals: Groundbreaking series including Laugh & Grow Bible for Kids, Young David, and God’s Greenhouse
• Minno YouTube Channel: One of the fastest-growing kids’ channels—ranked in the top 0.6% of all YouTube channels—with 1.1M+ subscribers and 110M+ views annually.
• Minno Press: Publisher of the bestselling and award-winning Laugh & Grow Bible for Kids

We differentiate ourselves through:

• Creative Excellence: Raising the bar for Christian content through high-quality storytelling and design
• Brand-Led Development: Creating distinctive shows with a clear voice and point of view, and building them into enduring brands that live across our streaming platform, publishing, and beyond—integrating content, product, and marketing to maximize impact
• Faithful Curation: Delivering safe, age-appropriate, Biblically aligned content families can trust
• Parent Partnership: Equipping grownups to lead meaningful spiritual conversations at home
• Global Vision: Honoring the diversity of the global Church and serving all people as image-bearers of God

Minno is a public benefit corporation, and our mission fuels everything we do—from product design to partnerships to content creation. Our vision is to set a new standard for Christian children’s media: imaginative, trustworthy, spiritually formative, and deeply joyful.

If you’re excited about building something that matters—combining mission, innovation, and storytelling to shape the spiritual lives of the next generation—we’d love to meet you.

Position Overview

Minno is seeking a creative and detail-oriented Social Media Manager (Contractor) to help grow its brand across digital platforms. You’ll play a critical role in delivering compelling, platform-specific content that authentically engages moms and parents, particularly within Christian communities.

As the Social Media Manager, you will develop, schedule, and publish content across Instagram, Facebook, Pinterest, TikTok, and other emerging platforms. You’ll work closely with our brand, marketing, and creative teams to align campaigns with Minno’s mission and voice. The right candidate has strong instincts for messaging, trend-savvy content creation, and understands how to balance thoughtfulness and fun in ways that resonate with Christian parents.

This is a flexible, project-based contract role (10–20 hours/week). If you’re passionate about using digital storytelling to support families and faith, we’d love to hear from you!

Key Responsibilities:

• Develop and manage platform-specific social media strategies for Instagram, Facebook, Pinterest, TikTok, and others.
• Plan and maintain a content calendar aligned with campaigns, launches, and always-on engagement.
• Create or coordinate engaging visual and written content that reflects Minno’s brand, tone, and values.
• Monitor, moderate, and engage with online communities in a respectful and mission-aligned voice.
• Track performance data and optimize strategies based on insights and trends.
• Stay up to date with relevant cultural, parenting, and social media trends.
• Collaborate cross-functionally with content, brand, and marketing teams.

Qualifications:

Experience:

•  3+ years managing social media accounts for consumer brands; freelance or consulting experience welcome.
• Demonstrated ability to reach and engage moms and Christian parents across platforms.
• Experience working with children’s media or parenting-focused brands is a plus

Skills:

• Strong writing, copyediting, and visual storytelling skills.
• Familiarity with social scheduling and analytics tools (e.g., Meta Suite, Later, Hootsuite).
• Competent in Canva or Adobe Creative Suite.
• Detail-oriented, organized, and results-driven.
• Comfortable collaborating remotely across teams.
• Able to reflect Christian values in messaging with respect across denominations.
• Self-starter with excellent communication and project management skills.
• Passionate about Minno’s mission to help families experience Jesus every day—on and off screens.

Our Values

• Biased for Action: We take the initiative and make decisions quickly.
• Curious, not Content: We are eager to learn and innovate.
• Grit & Resilience: We persevere and follow through on our commitments.
• Rigorous Intentionality: We pay attention to details and understand the "why" behind our work.
• Think like Owners: We are resourceful and take wise risks.
• Mutual Blessing: We operate generously on behalf of others.
• Trust Builders: We gain confidence through honesty, integrity, and authenticity.
• Adapt & Flex: We operate effectively in uncertain situations.

Location

Nashville, TN

Minno is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, or other protected characteristics.

To apply, please submit your resume and a cover letter explaining your interest in Minno and how your experience aligns with our mission and values.