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Associate Product Marketing Manager

New York City, NY

US Associate Product Marketing Manager

Location: New York, NY 

The opportunity

We’re MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. No matter the role or the location, we’re all united in the vision to lead the programmatic advertising industry and make it better. We are looking for a strong product marketer with a track record of bringing programmatic advertising products to market to join our growing US Product Marketing team.

Reporting to the SVP, US Products, the US Associate Product Marketing Manager is responsible for assisting in building go-to-market strategies that enhance the understanding and comprehension of MiQ products and solutions. This position will create and deliver materials that support product launch strategies, produce sales enablement collateral, and execute programs that help US commercial teams understand product capabilities for revenue growth.

The US Associate Product Marketing Manager is a dynamic role, helping to support and enable the rapidly growing US business, and will work cross-functionally with product, sales and marketing teams to develop compelling product positioning, drive market research and deliver collateral and messaging that resonates with our clients. The ideal candidate is analytical, creative, and passionate about bringing innovative advertising products to market. Bonus if you know the programmatic advertising ecosystem.

Key Responsibilities:

  • Go-to-Market Strategy:
    • Assist in the building, development and execution of product launch plans, ensuring alignment across departments (Product, Sales, Marketing).
    • Collaborate with product management to ensure a deep understanding of product features, roadmaps, and customer needs to build meaningful internal and external collateral.
  • Market Research & Competitive Analysis:
    • Conduct research to understand industry trends, market dynamics, and the competitive landscape.
    • Analyze customer data, user feedback, and competitor offerings to inform positioning and messaging.
  • Product Positioning & Messaging:
    • Help craft compelling product positioning, value propositions, and messaging tailored to different audiences (advertisers, agencies, partners).
    • Create and maintain product marketing collateral, such as presentations, sales decks, one-pagers, and case studies.
  • Sales Enablement:
    • Develop training materials and product documentation for internal teams, including sales, customer success, and account management.
  • Content Creation:
    • Collaborate with the marketing team to produce content (e.g., blogs, whitepapers, webinars) that drives demand and highlights product capabilities.
  • Performance Tracking:
    • Monitor and report on product performance metrics, customer feedback, and bootcamp outcomes.
    • Assist in analyzing ROI and effectiveness of marketing initiatives to inform future strategies.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 1-2 years of experience in product marketing, preferably in AdTech, MarTech, or SaaS.
  • Strong communication and storytelling skills with the ability to translate technical features into customer benefits.
  • Proficiency in creating presentations, onesheeters, case studies through the Google or Microsoft suite of products
  • Ability to manage multiple projects in a fast-paced environment with a collaborative, team-oriented approach.
  • Familiarity with digital advertising platforms (e.g., DSPs, SSPs, CTV, programmatic) is a plus.

 

What’s in it for you 
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work. 

Values:

Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.

  • We do what we love - Passion 
  • We figure it out - Determination 
  • We anticipate the unexpected - Agility 
  • We always unite - Unite
  • We dare to be unconventional - Courage  

Benefits: 

Every region and office has specific perks and benefits, but every person joining MiQ can expect:

  • A hybrid work environment 
  • New hire orientation with job specific onboarding and training  
  • Internal and global mobility opportunities 
  • Competitive healthcare benefits  
  • Bonus and performance incentives 
  • Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives 
  • Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities

Pay Transparency 

For individuals assigned and/or hired to work in New York City, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current compensation range for this position is $80,000-$110,000. This range may vary for positions outside of New York City as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.

Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages. Please take a moment to view the MiQ I.D.E.A. Report to learn more about our approach to creating equitable compensation for our people.

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