Email & SMS Manager

Company Overview

At Mizzen+Main, we believe what we wear to work reflects what we think of work. And we think work is fun. We think it’s a place of joy, collaboration, discipline, laughter,the ups and downs, and everything in between all of those things. That’s why we make clothes that make people comfortable. We make clothes that let people breathe and stretch and move and think. We make clothes that let them work. And we have a good time doing it.

Founded in 2012 with the belief that there is a better way, Mizzen+Main is a premium men’s brand with product rooted in performance fabrics and tailored silhouettes. Mizzen+Main is a multi-channel brand, comprised of our Ecommerce site, Retail Stores, and Wholesale Partners across the US, with our headquarters in Dallas, Texas. Our Values are simple and guide everything we do: We Have Commitments, We Think Big, We Act as Owners, We’re People Too, and We Never Settle.

Email & SMS Manager

Email & SMS Manager

Location

Dallas 

Reports To

The Email & SMS Manager will report to the VP of Marketing.

Job Overview

This is a full-time, on-site role located in Dallas, Texas, on the marketing team reporting to the VP of Marketing. We are looking for a data-driven and creative Email & SMS Marketing Manager to join our growing marketing team. In this role, you’ll lead the strategy, execution, optimization, and performance tracking of our email and SMS campaigns to maximize customer engagement, retention, and revenue. You’ll collaborate with cross-functional teams to deliver impactful messaging that aligns with our brand platform and overall business objectives.

Responsibilities and Duties

• Plan, build, and deploy email and SMS marketing campaigns using Klaviyo and Attentive. 
• Build an email/sms content calendar that includes a variety of product and brand stories and that aligns with the larger integrated marketing strategy and goals of the business. 
• Own the customer lifecycle strategy, including welcome, abandoned cart, re-engagement, and post-purchase flows.
• Monitor campaign performance metrics (open rates, click-through rates, conversions) and continuously optimize based on data insights.
• Manage audience segmentation and personalization strategies to improve engagement, relevance and LTV.
• Work closely with the creative team to ensure messaging is on-brand and visually engaging.
• Conduct A/B testing to identify best-performing content, subject lines, send times, and offers.
  Maintain compliance with data privacy regulations (e.g., TCPA, GDPR, CAN-SPAM).
• Stay up to date with industry trends and best practices in email and SMS marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications or relevant field.
• 2–3 years of hands-on experience managing email and SMS campaigns, ideally for a DTC retailer. 
• Proficient in email/SMS platforms such as Klaviyo and Attentive (or similar).
• Experience working in Shopify, Salesforce, or other e-commerce ecosystems.
• Strong analytical mindset; comfortable with campaign reporting, KPIs, and Google Analytics.
• Understanding of customer segmentation, personalization, and lifecycle marketing.
• Extremely detail oriented with excellent written and verbal communication skills.
• Strong cross functional communicator/collaborator. 
• Creative eye for design and messaging that converts.
• Knowledge of customer retention strategies and loyalty programs.
• Eager to learn with the ability to work quickly and efficiently, often balancing multiple tasks.

What You Will Love About Working at Mizzen+Main. 

Not only are we makers of the best damn dress shirt, but we also strive to create the Best Damn Place to Work. We believe your work self can be your actual self because our office is more than just a place of work, and your job shouldn't be just another one of life's compartments. We build high performing teams and prioritize personal and professional growth and development. Our unlimited PTO and 11 paid holidays support work life balance and the opportunity to stay connected with what's important. We also appreciate leaving the office early, once each quarter, to spend time together socially and learn about one another's whole self, not just our work selves. Do what you love and love what you do. Why wait? Today's a Good Day For It.