Senior Product Design Lead

MoneySmart Group is South East Asia's leading personal financial portal helping consumers compare loans, insurance, and credit cards. MoneySmart was founded in 2009 with the simple aim to help consumers make better financial decisions. 

We are growing, and we’re looking for exceptional talent to come on board as a Senior Product Design Lead based in Singapore.

Mission

You drive innovative design strategies and lead a high-performing design team across MoneySmart’s key brands, including MoneySmart Marketplace and Bubblegum. You will collaborate closely with product, engineering, and business teams to develop user-centered design solutions that enhance our digital products, boost customer engagement, and support our strategic objectives. Your leadership will cultivate a culture of creativity, collaboration, and continuous improvement.

Responsibilities

Strategic Framework Implementation

• Develop and integrate design systems, usability testing frameworks, and research methodologies that shift the team from a task-driven approach to a customer-needs-driven approach
• Drive alignment between user insights, business goals, and product strategy

Customer-Centric Transformation

• Embed customer validation (interviews, analytics, feedback loops) into the design process, ensuring all initiatives are aligned with real user needs
• Champion inclusive design principles, ensuring accessibility compliance and diverse user representation in research

Enhanced Team Effectiveness & Process Optimization

• Foster a culture of psychological safety, agile collaboration (daily standups, sprint kickoffs), and continuous learning
• Standardize UX research processes, heuristic evaluations, and design reviews to enhance efficiency
• Promote design consistency by establishing and maintaining a centralized design system

Sustainable Process Improvement

• Establish mechanisms for regular retrospectives and process iterations to ensure long-term strategic alignment
• Ensure design decisions are measured, validated, and continuously refined based on customer insights

Leadership & Design Excellence

• Successfully recruit and develop a high-performing team that exemplifies first-principles thinking, data-driven decision-making, and strong user-centric design leadership
• Serve as a trusted design advocate within the organization, ensuring the team delivers high-impact user experiences
• Be hands-on in the role as required, actively contributing to design projects and execution to drive tangible results

Requirements

• 9+ years of experience in product design and leadership roles
• Proven track record in scaling and mentoring design teams
• Strong expertise in user-centered design, design thinking, and usability testing
• Experience with AI-powered design automation tools and methodologies
• Exceptional strategic, creative, and data-driven decision-making skills
• Proficient in leveraging analytics, A/B testing, and UX research to drive design effectiveness
• Prior experience in fast-paced digital or startup environments is preferred
• Excellent communication, presentation, and cross-functional collaboration skills

Moneysmart culture values and tenets

The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart. We also expect all our people to uphold the following company values:

• Play to win as a team
• Solve for the customer
• Embrace a personal growth mindset
• Own it openly
• Challenge the status quo and deliver outcomes

MoneySmart Group is an equal opportunity employer. Please include only relevant details and avoid unnecessary information (e.g., photos, age) in your job application to assist us in ensuring that the interview process is devoid of bias.