Senior BI Analyst

MoneySmart is South East Asia’s leading personal finance platform, empowering consumers to make informed decisions about loans, insurance, and credit cards. Since our founding in 2009, we’ve helped millions of users simplify complex financial choices.

We’re expanding our Data & Business Intelligence (BI) team and are looking for a Senior BI Analyst who can go beyond dashboarding — combining strong SQL, business acumen, and data storytelling to help shape business strategy and empower teams through meaningful insights.

Mission

At MoneySmart, data is central to decision-making and business growth. As we scale our operations and customer offerings, we’re investing in our BI capabilities to ensure stakeholders across all functions finance, marketing, product, commercial, and operations have access to timely, reliable, and actionable insights.

As a Senior BI Analyst, your mission is to transform complex data into clear, actionable insights that drive better business outcomes. You will work closely with stakeholders across departments to define metrics, identify trends, troubleshoot inconsistencies, and ensure robust, scalable reporting systems. This role requires business understanding, strategic thinking, and proactive data problem-solving.

If you’re passionate about impacting real-world decisions, building trust through data clarity, and shaping reporting strategies, this is the opportunity to make a significant contribution.

Responsibilities

• Partner with teams across Finance, Product, Marketing, and Ops to gather, define, and prioritize reporting and analytics needs.
• Design and develop robust, scalable dashboards and reports that serve as single sources of truth.
• Own and maintain core KPI definitions, ensuring consistency across teams and tools.
• Write high-quality SQL queries to transform and extract data from the data warehouse.
• Identify patterns, opportunities, and anomalies in data, and translate them into business recommendations.
• Document metric logic, dashboard usage guidelines, and underlying assumptions.
• Support ad hoc deep-dives, analyses, and presentations for leadership teams.
• Design data mart model layers that serve the purpose of different use cases.
• Collaborate with the Data Team to validate data, discrepancies, and propose improvements in data.
• Promote and support self-serve analytics adoption across the organisation..
• Lead initiatives to improve visibility into business performance and user behavior.

Requirements

• 4+ years of experience in BI, Analytics, or Data Strategy roles.
• Advanced SQL skills for querying and manipulating large datasets from cloud DWHs (e.g., Redshift, BigQuery).
• Strong experience building KPI dashboards and self-serve reports using BI tools (Holistics, Power BI, Tableau, or Metabase).
• Solid understanding of key business fundamentals (e.g., revenue, retention, CAC, LTV, CPA, GP etc. ) and how they differ across departments.
• Ability to interpret results, not just present them to help  drive decisions through insight and recommendation.
• Excellent communication and stakeholder management skills across technical and non-technical teams.
• Strong attention to detail, with a proactive mindset for identifying root causes and inconsistencies in data.

Nice to Have

• Experience with dbt, Redshift data modeling, or defining Gold Layer marts.
• Experience in Personal finance  - Insurance or banking sectors.
• Familiarity with descriptive statistics, cohort analysis, A/B testing, or simple predictive techniques.
• Experience supporting teams like Finance, Product, Marketing, with understanding of their KPIs and decision workflows.
• Finance, accounting and FP&A (Financial Planning and Analysis) background
• Ability to manage and prioritize multiple cross-functional reporting initiatives simultaneously.

Moneysmart culture values and tenets

The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart. We also expect all our people to uphold the following company values:

• Play to win as a team
• Solve for the customer
• Embrace a personal growth mindset
• Own it openly
• Challenge the status quo and deliver outcomes

MoneySmart Group is an equal opportunity employer. Please include only relevant details and avoid unnecessary information (e.g., photos, age) in your job application to assist us in ensuring that the interview process is devoid of bias.