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Shopper Marketing Manager
URY - Montevideo
About Monster Energy:
Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
As a Shopper Marketing Manager, you will be the driving force behind strategic partnerships with bottlers and key accounts, serving as the go-to marketing expert for the sales organization. Leveraging a deep understanding of customer and shopper behavior, you will develop and execute high-impact activation strategies that strengthen customer relationships, accelerate growth, and deliver measurable results. In this highly collaborative role, you will partner closely with Sales, E-Commerce, Cross-Functional Marketing, Revenue Growth Management, Category Management, and Shopper Insights teams to create best-in-class programs that win at retail and drive brand performance.
The Impact You'll Make:
- Own commercial and bottler communication serving as the marketing expert. Work closely with the wider marketing team to ensure consistency across programming, assigned accounts and regions. Leverage retailer and brand
strategies to new product launches, exclusive items, product re-launches, sampling programs, summer, winter programs, reattainment, price promotions and custom consumer promotions. - Assist in the development of annual business plans using category, shopper, and retailer specific data. Identify areas of opportunity, providing market insights, performance data metrics, strategic brands portfolios, translating
national brand strategies, marketing plans and insights into actionable customer marketing plans and sales strategies for each sales channel with proper budget control. - Ensure all branding and logo use is in line with brand standards at all POS materials and in store-activations. Work with graphics team and agencies to develop impactful visuals to support programming needs and secure timely printing
and shipping with internal POS procurement prior to in-market launches where applicable. - Lead consumer promotions, timely managing full process - planning, agency management, T&Cs (Terms and Conditions), prizes, fulfillment creative process, printing etc. Report post-promotional performance delivering actionable
conclusions to optimize future programs with respect to KPIs (key performance indicators) and ROI (return on investment). - Participate in regular shopper marketing and sales team meetings, conference calls providing strong leadership to shopper behavior-based decision making, adding value to current customer, shopper marketing processes.
- Drive successful eCommerce joint business planning and national programs to retailers in collaboration with digital team, sales and bottlers to drive growth across a variety of digitally enabled purchasing platforms including tactics as
loyalty, digital offers, shopper media, etc..
Who You Are:
- Prefer a Bachelor's Degree in the field of -- Business Administration, Marketing, Communications or another related field.
- Additional Experience Desired: More than 5 years of experience in Traditional and omni–Shopper Marketing, Key Account Sales, Wholesalers, Distributors, Field Marketing and Brand Management in the beverage, packaged goods industry.
- Additional Experience Desired: Between 3-5 years of experience in Beverage market distribution system developing eCommerce plans
- Computer Skills Desired: Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).
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