Director, Data + Insights

Director, Data & Insights

Position: Full-Time 

Location: This position offers remote work from Los Angeles, New York or Denver. Please be aware that applications from candidates residing outside of California, Colorado and New York will not be considered.

 

OVERVIEW 

Movement Strategy is looking for a Director, Data & Insights to oversee analytics for our largest client. You’ll be an excellent fit if you’re able to lead data optimization initiatives, you understand (and have strong opinions on) the best metrics for evaluating social success, and you’re not afraid to dive into the work of down-and-dirty data evaluation especially when it comes to technical advancement. On any given day you will be working with and mentoring your immediate direct reports (on their work streams and deliverables), collaborating with Strategists (on actionable recommendations) and the internal leadership team (helping to shape the department moving forward).  

You’ll be reporting to the Interim Head of Data and Insights (our President) and joining a team that includes Data Strategists who support and share insights across various accounts and responsibilities. You’ll also collaborate closely with all departments, including the Paid Media and Strategy teams, to ensure seamless integration of data-driven insights into our work.

 

A BIT ABOUT US

Movement Strategy believes that social media is the most important marketing channel. At Movement, we lead the best brand social channels (like Netflix, Amazon, WarnerMedia, Intuit, and more) to make award-winning social-centric work that breaks through the cultural zeitgeist and drives unparalleled brand growth. Our vision is to create a future where brands add real value to every community they touch - and our employees get to be a part of creating that future. We have remote hubs in New York, Denver, and LA, and we span across the United States. ​​Our team of high-performers thrives on collaboration and innovation, fostering an environment where diverse perspectives are valued, and creativity is encouraged at every turn. We prioritize professional growth and development, offering continuous learning opportunities and a supportive atmosphere that empowers our teams to push boundaries and deliver exceptional results.

 

KEY FOCUS AREAS

• Strong working knowledge of all capabilities owned by the Data and Insights department, with ability to discuss and propose solutions with clients. 
• Expertise in data automation and dashboarding as D&I’s core competency.
• Responsible for overseeing your accounts as a business, establishing best practices and streamlining workflow and processes for efficiency across your accounts and direct reports.
• Fully owns and oversees staffing and execution of D&I responsibilities in an SOW.
• You lead and direct internal and client group conversations around complex problems, presenting your ideas and goals in a way that is engaging and digestible, even to those unfamiliar with the project. You keep the team on track and focused on delivering actionable next step.

 

QUALIFICATIONS + KEY FOCUS AREAS

• At least 8 years in performance marketing, digital, and/or social media data analysis within an agency environment. Experience working with creatives is a plus.
• Must be a leader – able to persuade, manage, and mentor across multiple experience levels.
• Must be able to develop and maintain Tableau dashboards and solve data issues and tweaks as client needs shift. Ability to utilize current tools as well as drive recommendations for supplemental/replacement tools that will drive agency capabilities forward.
• Strategic thinker at the core with the ability to identify insights and build compelling stories from data.
• Experience finding efficiencies in workflow especially as it relates to data cleaning, data crunching and formulating results.
• Ability to create and present client-facing work ranging from hands-on clientele to high-level C-suite.
• Experience in all social/digital data sources across paid, owned, and earned media (social listening, site analytics, business intelligence software, syndicated consumer research systems, native platform insights and third-party social analysis tools).
• Hands-on and recent experience with data tool stack in each of the following categories:
  • Data aggregation and visualization on Tableau or the likes.
  • Working knowledge of SQL and other languages needed for dashboard development with the likes of Funnel.io, Snowflake.
  • Native social analytics (all of the following: Facebook Insights, Facebook Business Manager, Twitter Insights, Instagram Insights/Iconosquare or similar, etc.)
  • Competitor trackers (at least one of the following: RivalIQ, Social Bakers, etc.)
  • Social listening (at least one of the following: Netbase, Brandwatch, Crimson Hexagon, etc.)
  • Syndicated audience research (at least one of the following: MRI, Simmons, GlobalWebIndex)
• Must be able to create measurement plans from scratch, including KPI definition, benchmarking, goal setting/forecasting and lead ongoing reporting, ensuring understanding and application of optimizations.
• Excellent written and verbal communication skills.
• Maintain high standards and impeccable attention to detail across internal and external deliverables.
• On top of the latest industry trends, breakthrough creative campaigns, and emerging technologies.

 

IDEAL QUALITIES                                                               

• High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams.
• Must communicate quickly and accurately, think quickly or improvise, and present confidently.
• Should be a nimble self-starter and quickly adjust to internal and external teams in an ever-changing environment; identify opportunity with bias to action.
• You’re proactive and naturally curious about the digital and social space, constantly looking for opportunities to evolve the department and advance the work.
• You are passionate about the work you do and treat your client’s business as if it were your own.                       
• Have a track record of success in building strong relationships, leading teams, influencing others, and navigating client culture.
• You have a diverse and inclusive perspective, valuing different viewpoints and backgrounds within the team.
• You make others’ jobs easier (no matter who they are or what they do)
• You create a positive and open environment.
• Your attention to detail is unmatched, ensuring that paid outputs meet the highest quality standards and align with client objectives.
• You know how to work smarter, not harder.

 

Benefits & Perks

Movement Strategy’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. We recruit in our three main states of California, Colorado, and New York. 

As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.

• 100% employee contribution for health (base plan), vision, and dental
• 401K Retirement Plan with Company Match
• Short and Long Term Disability
• Life Insurance & AD&D
• Paid Parental Leave
• Fully-Remote Agency
• Unlimited Paid Time Off
• Take-As-You-Need Paid Time Off
• Take-As-You-Need Paid Mental Health Days
• 10 days minimum required off per year
• (11) Company Paid Holidays
• (3) Summer Fridays- Fully Off
• Week-Long Winter Agency Closure
• Support for continued education
• New Business Referral Bonus
• Movement Journey Program -  Stipend for personal growth
• Health and Wellness Program
• WeWork Membership 
• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees 
• Employee Resource Groups

 

SALARY & COMPENSATION

In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy’s total compensation package for employees.  Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. 

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company. 

Pay Range: $130k-$145k salary per year

 

Movement Strategy is an Equal Opportunity Employer

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply. 

We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement’s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.