
Head of Social
About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About the Role
We’re looking for a Head of Social to lead the strategy, operations, and performance of all MrBeast social channels - including YouTube Shorts, TikTok, Instagram, X, Facebook, and Snapchat. You’ll be responsible for setting a clear vision, building lightweight structure, and ensuring every piece of content we publish reflects the creative quality, speed, and ambition of the MrBeast brand.
This role is equal parts analytical and operational. You’ll use data and instinct to drive growth, develop systems that allow creative teams to move fast, and set the standards that keep our output best-in-class. The ideal candidate thrives in a high-tempo, creator-led environment and knows how to scale excellence without slowing it down. If this sounds like you, read on below!
What You’ll Do
- Lead the overall strategy, execution, and growth of all MrBeast social media channels.
- Build and manage small, high-performing teams across each platform with clear goals and ownership.
- Develop and evolve channel playbooks that define how we create, publish, and evaluate content.
- Use data and analytics to identify insights, measure performance, and continuously improve reach and engagement.
- Partner closely with creative leads to align social output with broader content priorities and brand goals.
- Design workflows that balance flexibility and speed with structure and accountability.
- Serve as the connective leader across platforms - ensuring communication, scheduling, and performance stay seamless.
- Develop and mentor emerging talent within the social and content ecosystem.
What You’ll Bring
- 8+ years of experience leading social strategy, operations, or production for a top-tier creator, media, or content-driven brand.
- Proven record of scaling channels, building social systems, and leading multidisciplinary teams.
- Deep understanding of social platforms, algorithms, and audience behavior.
- Strong analytical mindset - comfortable building insights dashboards and using data to refine content strategy.
- Experience leading multidisciplinary teams in fast-paced, highly creative environments.
- Clear communicator and respected leader who can advocate for their team and uphold a high bar.
- A genuine feel for what makes content resonate - grounded in both data and creative intuition.
Benefits
The Perks, Why Work On the MrBeast Team
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days
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