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Senior Digital Marketing Manager, Advertising

About MSF-USA | Doctors Without Borders

Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian organization providing medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries. We were formed in France in 1971 as an association by doctors and journalists to go to emergencies and treat patients with dignity while bearing witness independently of geopolitical boundaries. MSF is now a global movement of more than 25 MSF organizations working in over 70 countries. We cooperate as an international, independent, medical humanitarian association that offers medical assistance to populations in distress, victims of natural or manmade disasters, and civilian victims of armed conflict without discrimination and irrespective of race, religion, age, gender/sex, national or ethnic origin, color, disability, sexual orientation, genetic information, or political affiliation and aids the population in distress and intervene worldwide. MSF staff also “bear witness” by speaking out about our work and what is experienced on the ground to draw the world’s attention to crises and stand in solidarity with our patients and colleagues experiencing these emergencies firsthand.

We welcome candidates with various backgrounds and experiences to join us in working toward MSF’s social mission.

ROLE OVERVIEW

The Senior Digital Marketing Manager, Advertising is a strategic leader and an internal innovator for our performance and brand marketing programs. You’ll take the helm of our paid media channels, from social media, search (SEM), native advertising, and display to video, radio, print, and emerging new media. Your mission will be to accelerate revenue growth, extend our digital reach, generate leads, and acquire new donors, with an emphasis on recurring donors (sustainers) through a full-funnel marketing approach. Collaborating with our external agency partners, you’ll design and pilot innovative digital acquisition, retention, and branding strategies, explore new channels, and test fresh tactics, creative ideas, and segmentation approaches. 
Internally, you will catalyze change, building support for novel and effective digital marketing initiatives. You’ll construct compelling data-driven business cases, present and persuade to leadership, and manage the change process to ensure smooth implementation and adoption of innovative practices.

DEPARTMENT ACCOUNTABILITIES 

Prospecting
Pursue strategic opportunities in coherence with MSF-USA´s strategy that creates long-term value for the movement by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement, and Management
Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or personal relationships.

Fundraising
Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments.
 
Brand Positioning
Drive awareness and consideration through brand positioning and implement brand plans based on the brand strategy.

Best-in-Class Fundraising Systems and Capabilities
Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors. 
 

ROLES SPECIFIC OUTCOMES

Leadership and Direction
Communicate and lead a localized action plan while highlighting how it aligns with MSF’s mission, vision, and values. Inspire and motivate others to drive commitment – and achieve extraordinary results.

Digital Marketing Strategy and Roadmap
Develop critical digital marketing strategy and road map components, ensuring they align with customer needs, market trends, and business goals.

Donor Development – Prospecting and Acquisition
Lead prospecting, relationship management, and engagement strategies for high-potential accounts, segments, and/or channels to deepen relationships, build pipelines, and accelerate growth. Manage journeys and problem-solve.

Brand Positioning
Contribute significantly to brand positioning efforts and lead in contributing ideas to brand plans.

Insights & Reporting
Contribute to the design and creation of reporting strategies and templates. Executing complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations.

Budgeting
Manage budget plans for a department, which could involve development or delivery (or both).

These core accountabilities should not be construed to contain every function/responsibility that may be required by an incumbent in this job. Incumbents are required to perform other functions as assigned.

COMPLEXITY AND PROBLEM-SOLVING SKILLS

  • A recognized subject matter expert with a flexible mindset. Applies expertise to:
    • Flexing to changing circumstances has the mindset to thrive in any scenario. Quickly and accurately assesses situations and environments – acts with speed and good judgment. 
    • Identify, analyze, and act on marketing opportunities.
    • Establish expertise, authority, and trust quickly and effectively.
    • Orient MSF-USA around delivering to the needs of digital donors and prospects 

BEHAVIORAL COMPETENCIES

THOUGHT: How MSF USA staff understand the organization, manage complexity and contribute by creating new and different.

People Focus
Builds strong relationships and delivers solutions geared to aiding others. Solicits feedback and data; conveys a clear understanding of the level of service the team provides; takes action when standards are not met by the team; aligns processes with organizational needs.

Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates root causes from symptoms.

Global Perspective
Takes a broad view when approaching issues using a global lens. Shows global thinking at work; adjusts organizational practices to meet different regions or countries' unique needs. Uses a broad perspective when addressing issues and challenges.

Cultivates Innovation
Creates new and better ways for the organization to be successful. Approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others' creative ideas and solutions and provides helpful input to enhance them.

Strategic Mindset
Sees ahead to future possibilities and translates them into breakthrough strategies.

RESULTS: MSF USA staff achieve results by cultivating a forward-thinking environment that produces solutions for changing stakeholder needs.

Drives Results
Consistently achieves results, even under challenging circumstances. Regularly pushes self to attain outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.

Ensures Accountability
Holds self and others accountable to meet commitments.

PEOPLE: MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives to achieve common goals.

Collaborates
Builds partnerships and works collaboratively with others to meet shared objectives. Readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.

Communicates Effectively
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information, concisely and professionally when speaking or writing.

Values Differences
Recognizes the value that different perspectives and cultures bring to an organization. Confronts stereotyping and offensive comments promptly. Consistently behaves with great sensitivity toward differences in cultural norms, expectations, and communication methods.

Builds Effective Teams
Build strong identity teams applying diverse skills and perspectives to achieve common goals.

Manages Conflict
Handles conflict situations effectively, with a minimum of noise.

Builds Networks
Effectively builds formal and informal relationship networks inside and outside the organization.

Drives Vision and Purpose
Paints a compelling picture of the vision and strategy that motivates others to action.

SELF: MSF USA staff demonstrate self-awareness by having an open mindset and continuously seeking opportunities to learn, grow, and improve

Instills Trust
Gains the confidence and trust of others through honesty, integrity, and authenticity. Models honesty and authenticity and encourages others to be upfront with one another. Demonstrates reliability and places a strong emphasis on the team meeting its commitments. Fairly represents others' positions.

Manages Ambiguity
Operates effectively, even when things or the way forward is unclear. Responds effectively to ambiguous situations, seeks to resolve ambiguity, and makes progress. Seeks guidance on how to adapt to changes and responds with appropriate composure and effectiveness.

Situational Adaptability
Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

Being Resilient
Rebounds from setbacks and adversity when facing difficult situations.


TECHNICAL COMPETENCIES

Plans and Aligns
Planning and prioritizing work to meet commitments aligned with MSF-USA goals.

Financial Acumen
Interprets and applies understanding of key financial indicators to make better business decisions.

Tech Savvy
Anticipating and adopting innovations in organizational digital and technology applications.

Data Collection and Analysis
The ability and skill to determine and analyze trends from data collected to assist in compiling reports that will help in decision-making. 

Project Management Skills
The ability to plan and manage small project assignments within desired cost, time, and quality parameters.

Presentation and Written Communication Skills
Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

Organizational Insight
Applying knowledge of MSF-USA and the industry to advance the organization’s goals

SUPERVISORY RESPONSIBILITY
•    Supervises the Digital Marketing Manager for Advertising, digital marketing agency partners and vendors, and other staff and interns as required.

DESIRED QUALIFICATIONS & EXPERIENCE

At a minimum, the Job Holder should possess:

•   Minimum 5 years of directly relevant experience. 
•    Experience managing paid media marketing, especially paid social. Experience in managing paid media for fundraising, acquisition, and lead generation a big plus. 
•    Strong knowledge of paid media channels, tech, tools, and analytics – for example, paid social (especially Facebook ad platform), social listening, SEM, DSPs, DMPs, Google Analytics, AdWords, etc. Familiar with emerging platforms such as TikTok and podcasts.

TRAVEL REQUIREMENTS 
Must be willing to travel for work as needed.


COMPENSATION
$101,769 - $152,653 (depending upon experience)

MSF-USA is dedicated to creating a diverse, impartial, and inclusive workforce. We are an equal opportunity employer and do not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other differences as per applicable laws. We also provide reasonable accommodation for disabilities or religious beliefs and practices. We encourage individuals from underrepresented communities in the Humanitarian Aid sector to apply.

 

If you have a disability and require accommodations to use our website to apply for a position, please contact Human Resources at employment.msfusa@newyork.msf.org. We consider reasonable accommodation requests on a case-by-case basis.

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