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Digital Marketing Intern

New York, New York, United States; Oakland, California, United States; Washington, District of Columbia, United States

About MSF USA | Doctors Without Borders

 

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients. 
 
MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.  

ROLE OVERVIEW

The Digital Marketing Intern will primarily support our rapidly growing email and SMS marketing and fundraising program, with potential for ad hoc opportunities arising in the advertising and web programs. In this role you’ll be supporting a dynamic and evolving program focusing on expanding our digital engagement, improving the performance of email acquisition and retention, and increasing the share of digital revenue from sustainers — donors who give recurring monthly, quarterly, or annual gifts. The intern will be tasked with administrative support for the creative, production, and fulfillment aspects of digital campaigns – from creative ideation to campaign setup.  
 
The Digital Marketing Intern’s main priority will be to ensure the smooth execution of the email and SMS program.  You will learn how MSF takes an omnichannel, integrated approach to marketing, using available marketing and project management tools and technologies while also innovating to bring the work of MSF to life with the right message at the right time. This internship is ideal for anyone interested in digital fundraising and marketing, as well as the administration of non-governmental organizations (NGOs).  

DEPARTMENT ACCOUNTABILITIES  
Prospecting
Pursue strategic opportunities in coherence with MSF USA´s strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement and Management
Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or through personal relationships.

Fundraising
Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments.
 
Brand Positioning
Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.

Best-in-Class Fundraising Systems and Capabilities
Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors. 

ROLES SPECIFIC OUTCOMES

Data Management 
Coordinate tasks for data projects utilizing project management tools to deliver prescribed outcomes.

Project Management 
Deliver small-scale projects while working within an established program management plan.

Administration
Support administrative tasks and development of processes to achieve team efficiencies. 

Content Creation
Support curation, drafting, and editing of content in alignment with our brand, voice, and diversity, equity and inclusion guidelines - setting the stage for versatile content that resonates across digital and offline channels.

Digital Channels and Tech Management 
Support the day-to-day operation, maintenance, and enhancement of digital channel tech to meet ambitious strategic goals - with an emphasis on collaboration, user experience, and continuous improvement.

COMPLEXITY AND PROBLEM-SOLVING SKILLS

•    Communicates effectively via email, telephone, and in person with MSF staff members to maintain and strengthen relationships.
•    Demonstrates ability to understand, execute, manage, and problem-solve digital marketing processes, and navigate unforeseen challenges.

BEHAVIORAL COMPETENCIES 
THOUGHT: How MSF USA staff understand the organization, manage complexity, and contribute by creating the new and different.

People Focus
Builds strong relationships and delivers solutions geared to aiding others. Solicits feedback and data; conveys a clear understanding of the level of service the team is providing; takes action when standards are not met by team; aligns processes with organizational needs.

Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates root causes from symptoms.

Global Perspective
Takes a broad view when approaching issues, using a global lens. Shows global thinking at work; adjusts organizational practices to meet the unique needs of different regions or countries. Uses a broad perspective when addressing issues and challenges.

Cultivates Innovation
Creates new and better ways for the organization to be successful. Approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others' creative ideas and solutions and provides helpful input to enhance them.

Strategic Mindset
Sees ahead to future possibilities and translates them into breakthrough strategies.

RESULTS: MSF USA staff achieve results by cultivating a forward-thinking environment that produces solutions for changing stakeholder needs.

Drives Results
Consistently achieves results, even under tough circumstances. Regularly pushes self to achieve outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.

Ensures Accountability
Holds self and others accountable to meet commitments.

PEOPLE: MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives to achieve common goals.

Collaborates
Builds partnerships and works collaboratively with others to meet shared objectives. Readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.

Communicates Effectively
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.

Values Differences
Recognizes the value that different perspectives and cultures bring to an organization. Confronts stereotyping and offensive comments promptly. Consistently behaves with great sensitivity toward differences in cultural norms, expectations, and ways of communicating.

Builds Effective Teams
Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

Manages Conflict
Handles conflict situations effectively, with a minimum of noise.

Builds Networks
Effectively builds formal and informal relationship networks inside and outside the organization.

Drives Vision and Purpose
Paints a compelling picture of the vision and strategy that motivates others to action.

SELF: MSF USA staff demonstrate self-awareness by having an open mindset and by continuously seeking opportunities to learn, grow, and improve. 

Instills Trust
Gains the confidence and trust of others through honesty, integrity, and authenticity. Models honesty and authenticity and encourages others to be up front with one another. Demonstrates reliability and places a strong emphasis on the team meeting its commitments. Fairly represents others' positions.

Manages Ambiguity
Operates effectively, even when things are not certain or the way forward is not clear. Responds effectively to unclear situations, seeks to resolve ambiguity and make progress. Seeks guidance on how to adapt to changes, responds with appropriate composure and effectiveness.

Situational Adaptability
Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

Being Resilient
Rebounds from setbacks and adversity when facing difficult situations.


TECHNICAL COMPETENCIES

Plans and Aligns
Planning and prioritizing work to meet commitments aligned with MSF-USA goals.

Financial Acumen
Interprets and applies understanding of key financial indicators to make better business decisions.

Tech Savvy
Anticipating and adopting innovations in organizational digital and technology applications.

Data Collection and Analysis
The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making. 

Project Management Skills
The ability and skill to plan and manage small project work assignments within desired cost, time and quality parameters.

Presentation and Written Communication Skills
Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

Organizational Insight
Applying knowledge of MSF-USA and the industry to advance the organization’s goals.

SUPERVISORY RESPONSIBILITY
This role has no supervisory responsibility. 

DESIRED QUALIFICATIONS & EXPERIENCE

You have a passion for digital marketing with an eye for captivating storytelling and persuasive messaging. You are a creative problem solver with strong analytical skills, have a good eye for detail and for managing competing calendars and priorities. 

To be successful, you'll have excellent organizational skills and be a real communicator who is able to effectively prioritize tasks and achieve deadlines. You'll have a keen eye for detail and work well with collaborative teams to achieve results together.

•    Educational background in Digital Marketing, Media, Communications, or other relevant field of study  
•    Knowledge of, and interest in, international affairs and/or activism, NGOs, or digital fundraising 
•    Basic knowledge of or experience with email platforms or Salesforce systems  
•    Familiarity with project management software (Asana, Jira, or similar)
•    Strong attention to detail and proofreading skills. Excellent interpersonal, written, and oral communication skills and comfortable working in a high-energy, fast-paced environment. 
•    Ability to work independently and as a member of a team
•    Genuine commitment to MSF’s principles and work

TRAVEL REQUIREMENTS 

This role has no travel requirements. 

COMPENSATION

$17/hour

Equal Opportunity and Accommodations Statement:
MSF-USA is dedicated to creating a diverse, impartial, and inclusive workforce. We are an equal opportunity employer and do not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other differences as per applicable laws.

We also provide reasonable accommodations for individuals with disabilities or religious beliefs and practices. If you require accommodations during the application process, please contact us at recruitment@newyork.msf.org.

We strongly encourage individuals from underrepresented communities in the Humanitarian Aid sector to apply.

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