About MSF USA | Doctors Without Borders

Role Overview

The Associate Director, Audience Strategy will collaborate across mass market, midlevel, and strategic philanthropy giving programs to deliver optimal donor journey experiences, increasing retention and revenue. Reporting to the Senior Director, Individual Giving & Strategic Philanthropy, they will enhance donor communications, boosting loyalty and financial commitment. They will also oversee acquisition strategies with input from audiences and stakeholders. This exciting new role involves leading an evolving, multidisciplinary subunit and inspiring teams to innovate and create the never-before-seen!

The Associate Director will lead in new ways, focusing on collaboration with audiences and channels to deliver powerful experiences. They will partner with Market Research and Data & Analytics to discover and synthesize insights to inform innovations. They will advance our marketing offers and segmentation with sound data-driven decision-making, creative thinking, and best practices to achieve objectives.

The Associate Director will lead strategic CX engagements, focusing on where we can significantly improve. They will spot moments that matter and close gaps to minimize value attrition and maximize retention. They will partner to ensure the implementation of integrated strategies and monitor performance.

The Associate Director will be a thought leader and an essential contributor to planning and budgeting.

Department Accountabilities 

Prospecting
Pursue strategic opportunities in coherence with MSF-USA´s strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement, and Management
Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or through personal relationships.

Fundraising
Secure reliable, sustainable and efficient resources in alignment with MSF-US commitments.

Brand Positioning
Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.

Best-in-Class Fundraising Systems and Capabilities
Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.

Roles Specific Outcomes

Leadership & Direction
Identify, communicate, and lead the function's strategy and action plan within a business area or department; while explaining how it ties in to MSF’s mission, vision, and values. Inspire and motivate others to drive commitment – and achieve extraordinary results.

Marketing Communications
Lead the development and delivery of high-level, DEI-driven, integrated marketing communications, brand and storytelling strategies to support the strategic plan and increase engagement and value.

Donor Experience Mapping
Lead a range of stakeholders in the development of the ideal donor journey, incorporating concepts of reachability, convenience of service and purchase, personalization, ease of use, and flexibility.

Improvement and Innovation
Spot potential improvements in our existing business practices and bring forward innovative solutions. Develop and deliver these projects within the organization's change management program, working with guidance from senior colleagues.

Strategy Formation and Implementation
Develop tactical plans for optimizing resources and assets being managed within a given area or department.

Budgeting
Develop and/or deliver budget plans with guidance from senior colleagues.

Complexity and Problem-Solving Skills

• Innovative and strategic thinker with a passion for achieving objectives.
• Self-motivating, adaptable, proactive
• Financial acumen and disciplined approach to managing budget with integrity.
• Experience forecasting revenue targets and measurement objectives.
• Maintaining cutting-edge industry knowledge to raise the bar consistently.
• Passion for customer and consumer behavior and continuous learning in this area.
• Enthusiastic “all hands-on deck” style team player; thrives in a fast-paced culture.
• Navigates ambiguity with ease and creates clarity from chaos.

Behavioral Competencies

THOUGHT: How MSF USA staff understand the organization, manage complexity and contribute by creating new and different.

People Focus
Build strong relationships and deliver solutions geared to aiding others. Solicit feedback and data; convey a clear understanding of the level of service the team is providing; take action when team standards are not met; align processes with organizational needs.

Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates root causes from symptoms.

Global Perspective
Takes a broad view when approaching issues using a global lens. Shows global thinking at work; adjusts organizational practices to meet the unique needs of different regions or countries. Uses a broad perspective when addressing issues and challenges.

Cultivate Innovation
Creates new and better ways for the organization to be successful. Approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others' creative ideas and solutions and provides helpful input to enhance them.

RESULTS: MSF USA staff achieve results by cultivating a forward-thinking environment that produces solutions for changing stakeholder needs.

Drives Results
Consistently achieves results, even under tough circumstances. Regularly pushes self to achieve outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.

PEOPLE: MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives to achieve common goals.

Collaborates
Builds partnerships and works collaboratively with others to meet shared objectives. Readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.

Communicates Effectively
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.

Values Differences
Recognizes the value that different perspectives and cultures bring to an organization. Confronts stereotyping and offensive comments promptly. Consistently behaves with great sensitivity toward differences in cultural norms, expectations, and communication methods.

SELF: MSF USA staff demonstrate self-awareness by having an open mindset and by continuously seeking opportunities to learn, grow, and improve.

Instills Trust
Gains the confidence and trust of others through honesty, integrity, and authenticity. Models’ honesty and authenticity and encourage others to be upfront with one another. Demonstrates reliability and places a strong emphasis on the team meeting its commitments. Fairly represents others' positions.

Manages Ambiguity
Operate effectively, even when things are not certain, or the way forward is not clear. Responds effectively to unclear situations, seeks to resolve ambiguity and make progress. Seeks guidance on how to adapt to changes, responds with appropriate composure and effectiveness.

Situational Adaptability
Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization and shifts priorities appropriately.

Technical Competencies

Plans and Aligns
Planning and prioritizing work to meet commitments aligned with MSF-USA goals.

Financial Acumen
Interprets and applies understanding of key financial indicators to make better business decisions.

Tech Savvy
Anticipating and adopting innovations in organizational digital and technology applications.

Data Collection and Analysis
The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making.

Project Management Skills
The ability and skill to plan and manage small project work assignments within desired cost, time, and quality parameters.

Presentation and Written Communication Skills
Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

Organizational Insight
Applying knowledge of MSF-USA and the industry to advance the organization’s goals.

Supervisory Responsibility

This role does not supervise direct reports.

Desired Qualifications & Experience

Required

• Minimum 10 years of professional fundraising experience with a fully rounded knowledge of marketing and fundraising at large-scale organizations, including experience leading mass market or midlevel audiences or the equivalent corporate expertise.
• Experience successfully managing acquisition.
• Deep understanding of audience segmentation and industry trends in Acquisition, One-time giving, Midlevel Giving, Sustainer Giving, and key offline and digital channels, including DRTV and peer-to-peer texting.
• Experience in design thinking and CX mapping.
• Experience crafting data-driven, audience-first strategies for direct response, offline and online.
• Strong analytical skills and capacity to monitor audience performance and trends.
• Experience translating data and insights from multiple sources to provide actionable recommendations.
• Success in launching new initiatives and developing new business practices.
• Successful track record of leading, juggling, and completing projects in a large matrix organization.
• Demonstrated ability to influence, work collaboratively, and gain consensus across functions with stakeholders at various levels and with external partners to achieve results.
• Knowledge of current trends in charitable giving and financial vehicles donors utilize for high-impact philanthropy.

Preferred

• Keen attention to detail and strong organizational skills.
• Experience managing direct reports; leading, coaching, and mentoring direct reports in leadership roles.
• Working knowledge of project management systems and productivity tools.
• Exposure to market research, analytics, and business intelligence teams and the ability to translate business needs to model and develop dashboard ideas.
• Prior experience in vendor and agency management.
• Familiarity with fundraising tools and databases such as Salesforce Marketing Cloud and NPSP.
• High emotional intelligence. Maintains tact and diplomacy at all levels.
• Excellent storytelling, presentation, and persuasive skills, both written and oral.
• A keen eye for captivating graphics, engaging messaging, and sophisticated marketing strategies for a high-value audience.

Travel Requirements 

Ability to travel periodically to meet with our agency partners, attend seminars and conferences, and join international skill-sharing meetings.

Compensation

$124,346 to $186,518; New employees will be compensated from the minimum to midpoint based on experience

MSF-USA is dedicated to creating a diverse, impartial, and inclusive workforce. We are an equal opportunity employer and do not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other differences as per applicable laws. We also provide reasonable accommodation for disabilities or religious beliefs and practices. We encourage individuals from underrepresented communities in the Humanitarian Aid sector to apply.

If you have a disability and require accommodations to use our website to apply for a position, please contact Human Resources at employment.msfusa@newyork.msf.org. We consider reasonable accommodation requests on a case-by-case basis.