Associate Director, Community Fundraising
About MSF USA | Doctors Without Borders
ROLE OVERVIEW
As the Associate Director of Community Fundraising at Doctors Without Borders USA, you will leverage high-profile connections and innovative events to achieve ambitious fundraising and awareness goals. This dynamic role combines celebrity and influencer marketing with peer-to-peer and livestream fundraising to unlock massive untapped potential. You will create and lead long-term strategies to engage high-profile donors for marketing and fundraising events and serve as an expert in this field. Additionally, you will oversee our peer-to-peer fundraising and streaming team, actively planning and supporting events such as concerts, comedy shows, video-gaming marathons, and digital fundraising campaigns. Your leadership will be crucial in activating fundraising events swiftly during emergencies.
You will collaborate across the organization to engage artists, content creators, and other high-profile people in mutually beneficial ways while managing risks and upholding our brand values. Amplifying the voices of creators with personal ties to the places we work – from Gaza and Sudan to Haiti and Mexico - is vital to reaching diverse communities. You will engage artists and supporters from diverse backgrounds, fostering inclusive fundraising communities and inspiring passion and loyalty through meaningful storytelling.
DEPARTMENT ACCOUNTABILITIES
Prospecting
Pursue strategic opportunities in coherence with MSF USA's strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.
Donor Cultivation, Engagement and Management
Build and maintain relationships with at least 5 high-profile influencers or fundraising communities annually, with a goal of securing commitments to help drive funds, awareness, or revenue for MSF. At the simplest level, update donors on activities. At a more complex level, build long-term relationships that drive brand awareness and increase ROI from digital ad campaigns by 25-50%. Take responsibility for designing, developing, and supporting celebrity & influencer engagement strategies for fundraising.
Fundraising
Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments.
Brand Positioning
Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.
Best-in-Class Fundraising Systems and Capabilities
Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.
ROLE SPECIFIC OUTCOMES
Fundraising Events - Development & Design
Leads the development and execution of a multi-year strategy for peer-to-peer fundraising, targeting a 15% increase in event revenue and donor engagement each year. Oversees ideation, planning, performance, and business case development for events. Cultivates relationships with high-level partners and stakeholders and makes strategic decisions based on data and market trends. Responsible for setting and achieving KPIs.
Marketing Strategy - Celebrity and Influencer
Lead and develop critical components of the celebrity and influencer marketing strategy, serving as a subject matter expert for current and Doctors Without Borders USA-relevant celebrities and influencers. Facilitates cross-departmental alignment and integration with donor communications and digital strategies.
Digital Marketing Strategy - Peer-to-Peer and Livestream Fundraising
Lead the development of digital marketing strategies and a prioritized roadmap for peer-to-peer and livestream fundraising. Oversee development and execution of events and campaigns with a target of increasing digital engagement by 20% and driving revenue growth.
Leadership & Direction
Identify, communicate, and lead the function's strategy and action plan within a business area or department while explaining how it ties into Doctors Without Borders’ mission, vision, and values. Lead the community fundraising team to achieve specific targets, ensuring alignment with MSF’s mission and driving at least a 15% year-over-year increase in event revenue and donor engagement.
Marketing Innovation
Leads a comprehensive marketing innovation and testing strategy, and roadmap across a large function or area. Fosters a culture of continuous innovation, curiosity, and learning that drives significant growth.
COMPLEXITY AND PROBLEM-SOLVING SKILLS
- A recognized subject matter expert in celebrity and influencer marketing as well as event fundraising with a flexible mindset.
- Understands current influencer, celebrity, and related entertainment industries, and acts on narrow windows of opportunity.
- Demonstrates a mentorship-style leadership
- Flexes to changing circumstances, has mindset to thrive in any scenario. Quickly and accurately assesses situations and environments - acts with speed and good judgment.
- Identifies, analyzes, and acts on marketing opportunities.
- Establishes expertise, authority, and trust quickly and effectively.
- Builds buy-in and drives positive change across functions.
- Orient MSF-USA around the needs and experiences of content creators, high-profile artists, celebrities and content creators, and diverse fundraising and supporter communities.
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Behavioral Competencies |
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THOUGHT: How MSF USA staff understand the organization, manage complexity, and contribute by creating the new and different.
People Focus Builds strong relationships and delivers solutions geared to aiding others. Solicits feedback and data; conveys a clear understanding of the level of service the team is providing; takes action when standards are not met by team; aligns processes with organizational needs.
Manages Complexity Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates root causes from symptoms.
Global Perspective Takes a broad view when approaching issues, using a global lens. Shows global thinking at work; adjusts organizational practices to meet the unique needs of different regions or countries. Uses a broad perspective when addressing issues and challenges.
Cultivates Innovation Creates new and better ways for the organization to be successful. Approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others' creative ideas and solutions and provides helpful input to enhance them.
Strategic Mindset Sees ahead to future possibilities and translates them into breakthrough strategies.
RESULTS: MSF USA staff achieve results by cultivating a forward-thinking environment that produces solutions for changing stakeholder needs.
Drives Results Consistently achieves results, even under tough circumstances. Regularly pushes self to achieve outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.
Ensures Accountability Holds self and others accountable to meet commitments.
PEOPLE: MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives to achieve common goals.
Collaborates Builds partnerships and works collaboratively with others to meet shared objectives. Readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.
Communicates Effectively Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.
Values Differences Recognizes the value that different perspectives and cultures bring to an organization. Confronts stereotyping and offensive comments promptly. Consistently behaves with great sensitivity toward differences in cultural norms, expectations, and ways of communicating.
Builds Effective Teams Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
Manages Conflict Handles conflict situations effectively, with a minimum of noise.
Builds Networks Effectively builds formal and informal relationship networks inside and outside the organization.
Drives Vision and Purpose Paints a compelling picture of the vision and strategy that motivates others to action.
SELF: MSF USA staff demonstrate self-awareness by having an open mindset and by continuously seeking opportunities to learn, grow, and improve.
Instills Trust Builds and maintains trust by delivering consistent results, being transparent in communication, and honoring commitments to internal teams and external donors. Models honesty and authenticity and encourages others to be up front with one another. Demonstrates reliability and places a strong emphasis on the team meeting its commitments. Fairly represents others' positions.
Manages Ambiguity Operates effectively, even when things are not certain or the way forward is not clear. Responds effectively to unclear situations, seeks to resolve ambiguity and make progress. Seeks guidance on how to adapt to changes, responds with appropriate composure and effectiveness.
Situational Adaptability Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.
Being Resilient Rebounds from setbacks and adversity when facing difficult situations.
Technical Competencies
Plans and Aligns Planning and prioritizing work to meet commitments aligned with MSF-USA goals.
Financial Acumen Interprets and applies understanding of key financial indicators to make better business decisions.
Tech Savvy Anticipating and adopting innovations in organizational digital and technology applications.
Social Media & Community Fundraising Platforms Proficiency in digital fundraising platforms (e.g., Salesforce, Tiltify, DonorDrive), social media and influencer platforms (such as SproutSocial, HootSuite), and data tools to evaluate influencers and track performance and engagement.
Data Collection and Analysis The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making.
Project Management Skills The ability and skill to plan and manage small project work assignments within desired cost, time and quality parameters.
Presentation and Written Communication Skills Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.
Organizational Insight Applying knowledge of MSF-USA and the industry to advance the organization’s goals. |
SUPERVISORY RESPONSIBILITY· Reports to the Senior Director of Integrated Channel Marketing. · Collaborates closely with MSF-USA’s development, major gifts, digital advertising, and social media teams in prioritizing and navigating celebrity and influencer relationships and events. · Directly manages Peer-to-Peer and Streaming team. Coaches, mentors and develops team, comprised of the Senior Marketing Manager for Peer-to Peer and Streaming, the Senior Associate for Peer-to-Peer and Streaming, and the Fundraising Events Intern. · Manages vendor relationships with consultants, agencies. DESIRED QUALIFICATIONS & EXPERIENCEThe Associate Director of Community Fundraising and Influencer Marketing, is a self-motivated, creative, curious, and collaborative leader and team player with: |
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· At least 10 years of relevant combined experience including expertise in managing authentic relationships with celebrities and influencers and a proven track record of developing and executing successful creator-driven campaigns and events · Proven expertise in community/peer-to-peer fundraising. · Strong competency in cross-cultural communication, messaging, and representation, on issues of culture, ethics, diversity, equity, and inclusion - for example, on race, gender, religion, LGBTQ+ issues, disability. Proven experience in fostering diverse and inclusive communities. · Strong knowledge and networking capabilities in the entertainment and media industry and landscape, with the ability to forge new partnerships and collaborations. · Strong knowledge of social media trends, influencers, celebrities, creators, and popular culture needed to identify and prioritize opportunities.
Preferred but not required: · Experience with the above in a nonprofit setting.
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TRAVEL REQUIREMENTS
Requires 15%-30% travel, primarily within the US, to support fundraising events and meet with key influencers and donors.
COMPENSATION
$124,346 to $186,518; all new employees will be compensated from the minimum to midpoint based on experience
MSF-USA is dedicated to creating a diverse, impartial, and inclusive workforce. We are an equal opportunity employer and do not discriminate based on gender identity or expression, sexual orientation, race, religion, age, national origin, disability, marital status, pregnancy status, veteran status, genetic information, or any other differences as per applicable laws. We also provide reasonable accommodation for disabilities or religious beliefs and practices. We encourage individuals from underrepresented communities in the Humanitarian Aid sector to apply.
If you have a disability and require accommodations to use our website to apply for a position, please contact Human Resources at employment.msfusa@newyork.msf.org. We consider reasonable accommodation requests on a case-by-case basis.
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