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Director, Marketing Data and Operations

San Carlos, CA

 

Director, Marketing Data and Operations

 

Are you ready to revolutionize healthcare marketing with innovative data strategies and operational excellence? As our Director, Marketing Data and Operations, you’ll be at the forefront of developing data-driven approaches, leveraging cutting-edge analytics and marketing AI technologies to enhance our global impact. You will take our marketing operations engine to the next level of automation. This role is perfect for someone who thrives in a dynamic, fast-paced environment, can roll up their sleeves and dig into and understand data flows, and is passionate about transforming healthcare through strategic marketing innovation.

Key Highlights:

  • Innovation & Impact: Empower strategic marketing decisions through advanced analytics, directly impacting patient and healthcare provider engagement globally.
  • Collaboration: Work closely with Marketing Leadership, Sales Operations, IT, and cross-functional teams to optimize workflows and accelerate growth.
  • Growth & Development: Take on leadership initiatives and benefit from continuous learning opportunities that support your professional advancement and Natera’s global mission.

Responsibilities

  • Lead Strategic Initiatives – Develop and execute comprehensive marketing data and operations strategies to empower data-informed decisions and improve operational efficiency. 
  • Ensure Data Integrity – Oversee and maintain data reliability, compliance, and security across all marketing platforms and operations.
  • Enhance Campaign Analytics – Lead ongoing analytics initiatives, measuring and optimizing marketing campaign performance to maximize ROI.
  • Optimize Marketing Technology – Oversee the integration and effectiveness of the marketing technology stack, ensuring seamless data flow across Salesforce CRM,  Eloqua, Motiva, Demandbase and related platforms.
  • Define Clear Metrics – Establish and communicate KPIs, dashboards, and reporting frameworks that provide actionable insights to marketing stakeholders and executive leadership.
  • Drive Cross-Functional Collaboration – Partner closely with Marketing, Sales Operations, and IT teams to align processes and accelerate pipeline growth and performance outcomes.
  • Mentor & Build Teams – Cultivate a high-performing team environment, mentoring team members to foster professional growth and organizational success.

Qualifications
Required:

  • Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; or equivalent professional experience.
  • 8+ years of experience in marketing data operations, analytics, or similar roles, with 3+ years in a leadership capacity.
  • Expertise in analytics and dashboard development, and marketing technologies including Salesforce CRM Eloqua, and Demandbase. 

Preferred (Nice-to-Have):

  • MBA or equivalent graduate degree/certification in marketing or analytics
  • Experience in healthcare, biotechnology, or diagnostic industries
  • Proven track record managing complex marketing data operations within high-growth organizations
The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

San Carlos, CA

$180,000 - $220,000 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents. 

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams 
- FBI Cyber Crime resource page 

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