Senior Coordinator, Communications

This position, sitting in the Communications Department’s News Bureau with direction from the manager and Chief Spokesman, will lead the assessment and implementation of future-readiness, identifying shifts in media consumption across demographics, increasing cross-functional collaboration to execute media plans based on those shifts and integrating tools to increase efficiency.

Responsibilities:

• Lead the future-readiness workstream of the Communications Department as it relates to researching, analyzing, presenting, and implementing new media strategies with a focus on artificial intelligence (AI), emerging technology and trends and shifts in the media.
• Conduct research on information and media consumption across demographics and apply that research to inform strategic communications efforts.
• Remain informed on regulatory, ethical, and reputational risks of using AI and advise accordingly on suggested systems or tools that could increase department efficiency as well as storytelling around the league’s work in the emerging tech space.
• Be the key analytical representative in the News Bureau, maintaining department KPI tracking and overall media measurement, aiming to implement and report out via a uniform earned media metrics system across the various global NFL offices. 
• Author weekly and monthly newsletters geared toward internal and external audiences showcasing positive news across the league.
• Help to oversee media monitoring operation with guidance from the Manager and Chief Spokesman.
• Support NFL executives on proactive communications strategies, including press conferences and interviews.
• Maintain relationships with existing media and successfully grow new ones with non-traditional outlets and reporters.
• Prepare traditional communications materials such as press releases, pitches, executive briefing materials, etc.

Required Qualifications:

• Bachelor's degree in communications or related field
• Minimum of 3-5+ years’ experience in public relations, journalism, sports or an equivalent combination of education and experience.
• Knowledge of PR functions including media relations, executive/talent preparation, media monitoring, storytelling and story placement and news analysis.
• Knowledge of and curiosity in emerging technology such as AI and how it will shape the future of strategic communications.
• Excellent analytical skills, strategic thinking, and proactivity.
• Knowledge of and interest in the NFL, current events and trends in sports media, marketing, and business.
• Knowledge of and relationships with key NFL media, and the ability to expand those relationships.
• Strong written and verbal communications skills.
• Excellent organizational skills and strong multitasking skills.
• Ability to proactively identify opportunities to promote NFL initiatives, employing cutting edge communications tools and strategies.

Other Key Attributes / Characteristics:

• Initiative—always anticipating next steps and pushing for greater success.
• Excellent news judgement and an ability to identify holes and opportunities in coverage.
• Knowledge of the PR field including proactive pitching, reporter pushback and constant follow-through.
• Demonstrable experience working in fast-paced environments under deadline pressures.
• Intellectual curiosity and a proven track record delivering high-quality work.
• A person with the highest moral and ethical standards, someone who can be relied upon to always act in the best long-term interests of the league.

Travel:

This position will require travel to key NFL meetings and events, including on some weekends.

Terms /Expected Hours of Work:

Employees are expected to work full-time in the New York office. This is an exempt-level position and will require some work on nights, weekends, and holidays.

Salary / Pay Range:

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. 

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset