Head of Product

North One is looking for a Head of Product to lead our high-performing product and design teams 🚀. As a remote-first, venture-backed startup at the forefront of FinTech, we're reshaping financial services and banking for small businesses across America. With backing from top VCs, we’re addressing significant challenges and driving meaningful impact for our customers.

Our Product & Mission

North One is a business banking and financial management platform tailored for small businesses across America. We’re not just reimagining banking; we’re transforming how small businesses manage their finances by delivering solutions that go beyond traditional banking. Our vision is to provide every small business with a comprehensive digital finance department, anchored by our innovative business bank account.

Our mission is to democratize financial empowerment, making it easy for anyone to run a successful small business. We believe in the transformative power of entrepreneurship and aim to help small business owners take control of their economic future.

About the Role

As our Head of Product, you will report directly to the CEO and collaborate closely with our executive leadership team. You’ll oversee product management, growth, and design functions, ensuring a seamless, customer-centric approach to delivering value. You’ll align teams around a clear product vision, prioritize impactful initiatives, and scale product-led growth strategies.

You’ll join a diverse team with experience from companies like Chime, Twitter, Instacart, E-Trade, McKinsey, Etsy, and eBay, all committed to solving meaningful problems for small businesses. If you’re passionate about leading high-performing teams and scaling products that make a difference, this role is for you.

Key Responsibilities

• Product & Design Leadership: Lead and unify product management, growth, and design teams to deliver customer-driven, data-informed outcomes. Drive a product and growth strategy that aligns with business goals while balancing long-term vision and tactical execution.
• Product Vision & Strategy: Lead and unify product management, growth, and design teams to deliver customer-driven, data-informed outcomes. Drive a product and growth strategy that aligns with business goals while balancing long-term vision and tactical execution.
• Customer-Centric Development: Lead user research, data analysis, and engagement efforts to deeply understand customer needs. Embed customer feedback into product development, ensuring features resonate and provide measurable value.
• Growth-Oriented Execution: Support marketing in designing and managing NorthOne’s growth loops, from acquisition and activation to retention and expansion. Collaborate on multi-channel growth campaigns that leverage in-product engagement, marketing automation, and behavioral triggers.Data-Driven Product & Growth Decisions: Lead product experimentation (e.g., A/B tests, feature toggling) and track business-impact metrics such as acquisition, retention, and revenue. Use product analytics and data science to inform product decisions, optimizing every stage of the customer journey.

• Cross-Functional Collaboration: Work with marketing, sales, engineering, and customer success teams to drive alignment and streamline product delivery. Manage inter-team dependencies while ensuring high-quality, scalable feature releases.
• Team Development & Leadership: Hire, mentor, and grow high-performing product, growth, and design teams. Build a culture of continuous learning, knowledge sharing, and process improvement.
• Quarterly Outcome Planning: Drive quarterly outcome-driven planning, guiding cross-functional teams to set clear goals and achieve impactful results.

Required Skills & Experience

• Experience in Product and Design Leadership: 7+ years in product management or product-led growth roles, with at least 4 years managing cross-functional product and growth teams. Proven track record in B2B SaaS or FinTech, driving revenue and customer engagement through scalable product and growth initiatives.
• Data-Driven & Experimentation Expertise: Strong quantitative skills, including proficiency in tools like SQL, Google Analytics, Mixpanel, and product analytics dashboards. Hands-on experience designing and interpreting A/B tests, growth experiments, and customer segmentation strategies.
• Customer-Centric Product Development: Deep understanding of customer mental models, habit formation, and experience design principles (e.g., BJ Fogg’s Behavior Model, Hooked Framework). Expertise in simplifying user flows, removing friction, and enhancing user motivation through product features and personalized experiences.
• Business & Market Strategy Expertise: Ability to define value propositions, assess market opportunities, and build product roadmaps aligned with company goals. Familiarity with monetization models, unit economics, and customer lifecycle management.
• Collaborative Leadership: Skilled in cross-functional collaboration, building trust across teams, and aligning efforts toward common goals. Experience coaching teams and enabling them to scale processes and best practices.

Bonus Points

• Experience in FinTech or a strong interest in financial services for small businesses
• Background in Small Business or familiarity with the unique challenges faced by small business owners
• Product-Led Growth Experience in subscription models, with a strong grasp of growth tactics

As a valuable member of North One’s team, you’ll get:

• Family coverage of top-tier health/dental benefits: Get the right coverage for what matters most.
• Remote-first work: You decide where you work. You can work from home, visit one of our in person hubs, or work while you travel.
• Professional development budget: Enjoy an annual budget to deepen your expertise
• Unlimited paid time off: We measure success around outcomes, not hours worked.
• Powerful gear: We’ll make sure you have the right tech to do your best work.
• Market range for this role at North One is $180,000 - $225,000 CAD for applicants located in Canada and $200,000 - $250,000 USD for applicants located in New York State.

Few people have been trained for this sort of role and research shows that women and people from underrepresented groups are less likely to apply if they haven’t satisfied every requirement. If you are this close to what we’ve described, but aren’t sure, apply. Let’s figure out together if this is where you could shine.

NorthOne is proud to be an equal opportunity employer and celebrates diversity. We welcome all applicants regardless of race, colour, gender, age, religion, sexual orientation, disability status or national origin.