Media Expert

About Us

Nu is the world’s largest digital banking platform outside of Asia, serving over 118 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.

Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns. Nu’s impact has been recognized in multiple awards, including Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks. Learn more :https://international.nubank.com.br/careers/

About the role

As a Media Expert at Nu you will be responsible for defining and delivering Upper and Middle Funnel Media Strategies to drive brand awareness and consideration. Your role consists of designing Media Strategy in partnership with Marketing, Creative and Product and coordinating its implementation, optimization and measurement on cross-channel campaigns. This person will also be responsible for tailoring innovative media activations, managing the relationship with the main Platforms and working closely with Marketing and Creative teams, Analytics and Performance Marketing.

As Media Expert, you'll be responsible for:

• Strategy: Define Media strategy in partnership with Marketing, Creative and Product;
• Planning & Execution: Plan, set up and coordinate execution of Upper and Middle Funnel campaigns across digital and offline channels balancing efficiency, business goals and quality of delivery; 
• Optimization: Measure, monitor and optimize results;
• Test agenda & Experimentation: Design and coordinate testing agenda aiming to maximize performance and scale validated learnings; 
• Budget Management: Create media budget plans, monitor, forecast & report to Finance
• Agencies and Platforms relationship: Negotiate deals and align strategies;
• Team Leadership: Define team roadmap, KRs and expectations; mentor, train, and support junior members, helping to develop the media team and its capabilities.

We are looking for a person who has:

• Bachelor's degree
• Experience: 7+ years with proven ownership of upper/mid‑funnel strategies; 
• Media Expertise: Strong knowledge of all types of media (digital/ social, TV, OOH, radio);
• Strategic Thinking: Develop media strategies to address business goals while seeking to maximize performance and efficiency; 
• Analytical Skills: Ability to analyze data and derive insights, good understanding of measurement (GA4) and tagging tools, and concepts such as Brand Lift, Incrementality and Marketing Mix Modeling (MMM);
• Project Management: Excellent organizational skills to manage multiple projects and coordinate with team members, set priorities, and meet deadlines;
• Stakeholder Management: manage relationships with Marketing and Creative teams, Agencies and Media Platforms. 
• Communication: Strong verbal and written communication skills for presentations, reports, and internal/external stakeholder engagement;
• Customer-centric: Experience with customer segmentation and targeting, defining best approaches to reach different audiences;
• Team Leadership: Ability to collaborate effectively as part of an integrated team and mentor junior colleagues;
• Full proficiency in English ( Written and spoken) 

The position is based in Mexico City.

Core Benefits

• Chance of earning equity at Nu
• Extended maternity and paternity leaves 
• Health and life insurance 
• Dental and Vision Insurance
• NuCare - Our mental health and wellness assistance program
• Nucleo - Our learning platform of courses
• NuLanguage - Our language learning program
• Holiday Bonus ("Aguinaldo") of 30 days of pay per year
• 17 days of paid vacation with 25% vacation bonus
• Gym partnership
• Food card
• Work-from-home Allowance
• Parental Consultancy

Diversity & Inclusion at Nubank

We want to have a product for everyone, and we build strong and diverse teams that rise to the challenge. We are a team of the most creative people in technology, and we hire under equal opportunity, irrespective of gender, ethnicity, religion, sexual orientation, or background. We are proud to say that 30% of Nubanker recognize themselves as part of the LGBTQ+ community, and 40% of our team comprises women in all positions and seniority levels. We are a very process-light organization that values human interactions, and that is an essential part of our culture. At Nubank, everyone has the opportunity to speak up and participate, grow, and share ideas.

Nubank continues to hire for all open roles, all interviewing and onboarding is done virtually due to COVID-19. Everyone new to the team and our current staff will be working from home for 7 weeks and 1 at the office (Bogotá).