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Business Development Lead, Paid Ads
Who We Are
At OKX, we believe the future will be reshaped by technology. Founded in 2017, we are revolutionising world systems through our cutting-edge digital asset exchange, Web3 portal and blockchain ecosystems. We reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 50 million users in over 180 countries globally, OKX empowers every individual to explore the world of Web3. With our extensive range of products and services, and unwavering commitment to innovation, OKX envisions a world of financial access backed by blockchain and the power of decentralized finance.
We are innovative in the way we think, work, and in the products we create. We are also socially responsible by actively participating and encouraging employees to take part in various public welfare activities. With more than 3,000 employees around the world, we believe embracing diversity and inclusion will spark the creation of long-term value for the industry. Come Build the Future with Us now!
About the Opportunity
What You’ll Be Doing
- Responsible for paid traffic growth, developing media source/new paid ads channels/agencies according to the company's strategic goals;
- Identify market opportunities, design growth strategies and allocate resources to drive breakthroughs and output;
- Optimize budget, creatives, placement, and audience in order to achieve ROAS/ROI targets through Twitter, Meta, Google or other social media channels;
- Monitor and analyse user data lifecycle to gain insights into user behaviour and increase user acquisition, retention and conversion;
- Plan, execute and develop corresponding strategies for the local market to promote implementation of market-specific campaigns.
What We Look For In You
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Bachelor's Degree, with 5 years of working experience, preferably in media, investment, internet, e-commerce or any relevant fields;
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Ideally, possess 3 years of people management experience, as well as a strong understanding and network in Crypto & Blockchain;
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Strong data analytical skills; ability to formulate strategic roadmaps through market research, competitor analysis and leveraging data insights, ;
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Possess market acumen and sensitivity towards user behavior;
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Possess a positive attitude, great interpersonal and communication skills, and strong logical thinking.
Perks & Benefits
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Competitive total compensation package
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L&D programs and Education subsidy for employees' growth and development
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Various team building programs and company events
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More that we love to tell you along the process!
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