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Senior Director – SEO & AI Search Optimisation
Hong Kong, Hong Kong SAR
OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You'll Be Doing
Own on-shore market SEO and AI-search optimisation (Google AI Overviews/SGE, Perplexity, ChatGPT). Deliver crypto/fin-tech content that ranks, loads fast, earns authority, and passes all disclosure and compliance rules.
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Build technical foundations: implement ccTLD or /locale/ +
hreflang, manage migrations, log-file audits, crawl-budget tuning, and Core Web Vitals. -
Raise topical authority: run keyword research, on-page optimisation, EEAT-driven content audits, and quality backlink programmes on finance/crypto domains.
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Create “LLM-friendly” assets: add FAQ / How-To / JSON-LD blocks and vector indexes so pages surface in classic SERPs and LLM answers.
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Automate at scale: integrate Surfer, Semrush ContentShake, Jasper (or similar) for AI-assisted briefs, internal‐link automation and duplication checks.
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Launch new & classic KPIs: track rankings, organic clicks, AI-SERP visibility, zero-click engagement, LLM citation rate—run A/B and vector-based multivariate tests.
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Enforce compliance: inject FCA / SEC risk statements on every YMYL page; coordinate with Legal so content and schema remain policy-safe.
What We Look For In You
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7 + years leading large-site technical SEO; 3 + years with semantic or vector-search projects.
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Proven success in site migrations, Core Web Vitals, log-analysis, schema markup, and high-authority link building.
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Proficient in Python, SQL/BigQuery, Screaming Frog, and at least one vector DB (Pinecone, Milvus, Weaviate).
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Deep understanding of Google algorithm updates, SGE/AI Overviews traffic shifts, and AI-content governance.
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Excellent English; comfortable briefing designers, engineers, regulators, and journalists.
Nice to Haves
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Genuine passion for crypto exchanges or Web3 products — an active day-to-day user.
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Experience running a finance site with 10 M + monthly organic visits and measurable zero-click AI-SERP impressions.
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Hands-on management of AI content pipelines (prompt libraries, brand-voice enforcement, hallucination checks).
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
#LI-ONSITE
#LI-WWW
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