Marketing Intelligence Director

About the Role:

TEAM RESPONSIBLITIES:

Marketing Intelligence and Reporting is an SME team that provides deep expertise in selling and delivering several Omni client solutions. These solutions are major differentiators that puts Omnicom ahead of the competition. Specific responsibilities of the team are listed below.

1. To scope and deliver all Omni Marketing Intelligence and Reporting work for Omnicom clients, including:

• Data Taxonomies design & maintenance​
• Data Governance and QA ​
• Dashboard design, build and maintenance​
• Data Pipelines design & delivery ​
• TW/Planit (& TrackIT, SignIT) Deployment and Maintenance​

The Marketing Intelligence and Reporting team works very closely with the US Marketing Intelligence team and the Annalect India team to deliver scalable solutions at a global level.

ROLE SUMMARY:

We are looking for a Data Operations and Reporting Director, who will lead all data operations and reporting workstreams for one of Omnicom’s global clients.

You are passionate about telling stories through creative representation of data. You have very good grasp of collecting, processing and analysing large scale media data. You understand data infrastructure and data operations and know the challenges of building enterprise scale performance reporting. You want to work in regional and global roles with opportunity to drive best practices and innovation across agencies and teams around clever use of data in marketing.

KEY RESPONSIBILITIES:

• Lead all data operations and reporting workstreams globally for a Tier 1 global Omnicom client. You will lead client conversations as subject matter expert, and be responsible for all aspects of successful scoping, execution, and delivery of the projects
• Partner with Annalect’s global performance reporting team to ensure all projects are appropriately priced, resourced and the project teams are onboarded in a timely manner
• Ensure clear communication and alignment between the client, client teams, and Annalect India team/ Be responsible to identify and remove any blockers or risks in the projects
• Oversee and ensure all projects conform to the Taxonomy, naming conventions and governance best practices set by the global performance reporting team
• Design functional solutions of data pipelines, data operations, reporting and underlying data infrastructure as a part of project scoping
• Be responsible for creating and communicating EMEA standards and best practices for data operations and reporting
• Work with EMEA country-specific teams to identify their current state of data ops and performance reporting and establish action plans towards a standardised and harmonised way of providing reporting services to Omnicom clients in EMEA
• Participate in running a community of data ops and performance reporting experts across the EMEA region

Additionally, individual objectives are agreed and reviewed on a quarterly basis (as a minimum frequency).  

IDEAL CANDIDATE

1. Minimum 5 year of experience in running a data operations, media operations, reporting, dashboarding, or a related business intelligence practice
2. Experience of working in marketing communication companies is highly desirable
3. Experience in campaign performance reporting or programmatic performance reporting is highly desirable
4. Strong commercial acumen with experience of writing proposals with a variety of pricing components including, but not limited to, FTE rates, offshore rates, third party vendor costs, data infrastructure costs
5. Proven track record of selling packaged reporting solutions by presenting the solution, demonstrating value and articulating competitive advantage over competitors’ solutions
6. Strong functional understanding of data and data infrastructure
7. Strong coordination and operational skills
8. Ability to define and operationalise processes and best practices
9. Ability to coordinate and effectively communicate across a wide range of geographically distributed teams – a master orchestrator
10. Extensive experience with one or more of Tableau, Power BI or MCI (Datorama) a must
11. Practical experience with Alteryx, GCP or SQL preferable

About Annalect EMEA:

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle.

The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. 

We have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London,  Singapore, Gurgaon, Bangalore, and Hyderabad.

The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

 

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

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Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

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Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.