Sales Development Representative

Title:   Sales Development Representative 

Date: 1.2025 

Function: Sales 

Reports to: Director, Sales Development 

Location: Remote - UK

  

Position Summary:  

As a Sales Development Representative (SDR), you will be responsible for developing demand for the company's products and solutions. In this role, you will establish relationships with prospective customers to create a viable sales pipeline through marketing lead generation campaigns and direct outreach. You will play an integral part in conveying the value of the platform to potential clients, directly impacting the company's future success. Additionally, this role offers opportunities for growth and professional development both within and beyond the department. 

Key Responsibilities: 

Lead Qualification: Identify, engage, and qualify leads from various marketing channels (e.g., website, conferences, etc.) and ensure they align with the company’s solutions. 

• Conduct direct outreach to engage new leads while prospecting into a technical audience, applying a deep understanding of the B2B sales cycle, and effectively handling objections. 

• Analyze lead generation trends and optimize outreach efforts based on feedback and performance metrics. 

• Utilize phone, email, and social selling techniques to connect with key decision-makers, delivering compelling value propositions tailored to their needs. 

  

Sales & Marketing Collaboration: Serve as a liaison between marketing and sales, actively engaging in marketing campaigns, analyzing trends, and collaborating with Account Executives to nurture key prospects and facilitate a seamless transition from prospecting to closing. 

  

Quota Achievement: Engage new leads through direct outreach while developing a broader understanding of the B2B sales cycle, including prospecting into a technical audience and handling objections. Required to consistently meet or exceed assigned quotas for Booked Meetings and Sales Accepted Leads (SALs) contributing to overall revenue growth. 

  

Pipeline & Performance Tracking: Consistently track and report key sales development metrics, including conversion rates, meeting attendance, and engagement trends. 

  

Tools & Technology Usage: Use a variety of sales tools (Salesforce, etc.) to maintain and record detailed and accurate records of customer interactions and pipeline. 

  

Gain experience in a fast-paced culture with corporate exposure while contributing to marketing strategies and developing professionally. Proactively seeks knowledge and stays informed about industry trends and innovations. 

Skills & Experience Needed: 

• Associate or bachelor's degree in sales or marketing preferred. 

• Minimum 1+ years of proven sales development experience (exceeding quota) or customer-facing role engaging prospects while demonstrating effective communication, adaptability, and professionalism. 

• Minimum 1+ years working within a CRM system (Salesforce experience preferred). 

• Develop and deliver compelling outreach through effective communication skills, while confidently speaking in front of an audience and handling objections effectively. 

• Strong organizational and time management abilities, with a disciplined approach to prospecting and follow-ups. 

• Ability to thrive in a fast-paced, team-oriented environment while maintaining a high level of self-motivation and discipline. 

• Comfortable speaking in front of an audience, whether in team meetings, client presentations, or sales pitches. 

• Demonstrate a growth mindset, adaptability, and a commitment to continuous learning, with a willingness to learn and be coached. 

  

Competencies: 

 Accountability 

Adaptability 

Applied Learning 

Business Acumen 

Collaboration 

Customer Focus 

Dealing w/Ambiguity 

Decision Making 

Driving for Results 

Initiating Action 

Planning & Organizing 

Technical/Professional Knowledge/Skills 

 

 

 

About the company:

Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.

Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.

OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities. 

Benefits and Perks: 

• Company provided equipment (laptop, software, etc.) 
• Employment with a growing, casual, fun, philanthropic minded company
• Employer paid extended health benefits, including health spending account (CAN based employees)
• US Based Employees
  • Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.   
  • An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.  
  • Medical Flexible Spending Accounts available.   
  • Dependent Care Flexible Spending Accounts available.  
  • Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).  
  • Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.  
  • 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%. 
  • Paid Time Off (PTO)/Holiday  
    • Unlimited PTO program each year.  
    • 11 paid holidays, and half day Fridays in the summer.   

 

Diversity Statement - Culture of Togetherness:  

At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.  

OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. Passageways does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.