Back to jobs
New

Social Strategy & Content Lead

Washington, District of Columbia, United States

ABOUT THE ONE CAMPAIGN

ONE is a global, nonpartisan organization fighting for a more just world by demanding the investments needed to create economic opportunities and healthier lives in Africa. We do this by deploying trusted and dynamic advocacy that leverages hard-hitting data, credible grassroots activism, creative political engagement, and strategic partnerships. We use all this to influence decision-makers to take action and tackle the world’s biggest challenges. Read more at www.one.org.

ABOUT THE OPPORTUNITY 

We’re looking for a dynamic and innovative Social Strategy & Content Lead to run ONE’s social media strategy, performance, audience growth, and day-to-day channel direction across our global platforms. 

This is a highly strategic and hands-on role. Successful candidates will have a track record of leading social media strategy, performance, and content direction – and also be excited to create content, test new formats, engage directly with platforms, and remain closely connected to day-to-day channel performance. 

We want someone who lives and breathes social media — someone who understands platform trends, algorithms, audience behavior, creator culture, and emerging technologies, and can translate those insights into content, campaigns, and distribution strategies that drive audience growth, engagement, brand visibility, and advocacy impact. This role will join a talented team of content, creative, and communications specialists. 

 

IN THIS ROLE, YOU WILL 

  • Platform Strategy & Innovation: Serve as ONE’s in-house expert on social media platforms, algorithms, audience behavior, creator culture, and emerging technologies. Continuously identify opportunities to strengthen ONE’s reach, relevance, and impact by testing new formats, tools, approaches, and platform features. 
  • Social Strategy & Execution: Lead day-to-day social media strategy and execution across platforms, translating organizational priorities into platform-specific content plans, publishing strategies, audience engagement approaches, and reactive content opportunities. 
  • Analytics & Optimization: Own social media performance analysis and reporting across platforms using Emplifi and native analytics tools. Translate audience insights, platform trends, and performance data into actionable recommendations that improve content performance, audience growth, and overall social media strategy. 
  • Social Content Direction: Lead the development of platform-native content strategies, editorial calendars, and content formats across channels. Provide strategic direction and feedback on videos, graphics, creator partnerships, campaigns, and storytelling approaches to maximize engagement and performance. 
  • Distribution & Audience Growth: Lead organic, paid, and partner distribution strategies to maximize audience growth, reach, engagement, and campaign impact. Identify opportunities to scale high-performing content across channels, markets, creators, and paid promotion. 
  • Creator & Influencer Strategy: Work closely with the Associate Director of Partnership Strategies to identify and collaborate with creators, influencers, activists, and partners who can help expand reach, strengthen credibility, and connect ONE’s issues with priority audiences. 
  • Content Creation & Production: Create high-priority, experimental, and reactive content as needed, including short-form video, creator content, interviews, event coverage, and social-first storytelling assets. Remain actively engaged in content creation and platform execution to stay closely connected to audience behavior and platform trends.  
  • Management & Mentorship: Manage and mentor the Social & Content Coordinator by providing clear direction, constructive feedback, and professional development while overseeing day-to-day publishing, community management, and content execution. 
  • Collaboration: Partner closely with the Creative Lead, Brand & Creative Operations Lead, designers, market social media leads, external creators, agencies, and partners to execute integrated campaigns and maximize content performance across audiences and platforms. 

 

WHAT YOU BRING TO ONE 

  • 5+ years of experience leading social media strategy, audience growth, and content performance for brands, campaigns, media organizations, agencies, or mission-driven organizations. 
  • Deep understanding of social media platforms, algorithms, creator ecosystems, audience behaviors, and emerging trends across Instagram, TikTok, LinkedIn, YouTube, Facebook, X, Bluesky, and emerging platforms. 
  • Demonstrated success growing audiences, increasing engagement, and translating platform insights into high-performing social media strategies. 
  • Strong experience developing platform-specific content strategies and providing direction on social-first storytelling, video content, creator partnerships, and audience engagement. 
  • Experience managing organic and paid social media strategies and using analytics to optimize performance. 
  • Strong understanding of creator and influencer ecosystems and how partnerships can support audience growth and campaign goals. 
  • Excellent writing, storytelling, project management, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. 
  • Experience managing, mentoring, or developing junior team members, coordinators, freelancers, creators, or agency partners. 
  • Comfort creating content yourself, including short-form video, social-first storytelling, and platform-native content. 
  • Preferred tools: Canva, Emplfi, CapCut,  

 

OTHER ATTRIBUTES 

  • Collaborative and empathetic team player. 
  • Ability to work in a fast-paced environment 
  • Creative problem-solver with a growth mindset. 
  • Passion for our mission. 

 

LANGUAGE SKILLS & TRAVEL

Fluency in English required.  Fluency in other languages such as French and German is a plus. Travel up to 5% international and/or domestic.  

   

PHYSICAL REQUIREMENTS/WORK ENVIRONMENT

This is a hybrid position with both in office (2 days/week) and remote work opportunities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.  

  

APPLICATION INSTRUCTIONS 

If you are ready to join the fight for a more just world, please submit a resume and cover letter to this opening at ONE jobs (http://www.one.org/jobs).    

We are committed to providing reasonable accommodations to applicants. When an applicant with a disability needs an accommodation to have an equal opportunity to compete for a job, they may request it orally or in writing (please email recruiting@one.org). ONE will process requests for reasonable accommodation and will provide reasonable accommodations where appropriate, in a prompt and efficient manner.

We understand that a diversity of strengths, experiences, and backgrounds makes our team stronger. If this position interests you, we encourage you to apply and tell us why you are a great candidate for the role. ONE does not discriminate in its selection and employment practices. We are an equal opportunity employer and all qualified applicants will receive consideration for employment. To learn more about our diversity and inclusion work and priorities, visit https://www.one.org/about/diversity.

Due to the number of inquiries that ONE receives, we thank all candidates for their interest yet only those who are selected for an interview will be contacted.

Create a Job Alert

Interested in building your career at ONE Campaign? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ONE Campaign’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.