Territory Sales Manager (Mid-Atlantic Region)
About Us
At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.
Before you em-bark on this journey with us, learn more about the opportunity:
As part of our mission-driven growth journey to Do Some Good for Animals and the Planet, we’re seeking an exceptional Territory Sales Manager to expand our brand across the Mid-Atlantic Territory. Reporting to the Senior Director of Sales – Eastern Region, you’ll play a key role in driving growth, building strong relationships, and championing the Open Farm brand.
Past experience in the pet industry and/or as a Territory Sales Manager is a plus.
Note: This role requires flexible work arrangements, including occasional evenings and weekends, with up to 60% overnight travel. Candidates must hold a valid driver’s license. This position will cover Pennsylvania, Washington, D.C., Delaware, Maryland, and Virginia.
This is a remote position; however, candidates must reside in Pennsylvania, Washington, D.C., Delaware, Maryland, or Virginia.
In this role you will:
Sales Optimization:
- Sales Target Achievement - Meeting or exceeding sales targets for your assigned territory. This involves developing and executing sales strategies to drive revenue growth.
- Forecasting and Planning - Developing sales forecasts and strategies for the territory based on historical data, market trends, and customer insights. This helps in aligning sales activities with overall company goals
- Budget Management - Responsible for managing budgets related to sales activities, including expenses for travel, sales promotions, and customer engagements.
Customer Focus:
- Develop existing and new client relationships within the territory, to serve as a trusted partner
- Customer Relationship Management - Building and maintaining strong relationships with distributors, retailers, and other key stakeholders in the pet food supply chain. This includes regular store visits and frequent communication to understand their needs and provide appropriate solutions.
- Product & Brand Training and Support - Providing training and support to distributors and retailers on product features, benefits, and selling techniques. Ensuring that they have the necessary knowledge and tools to effectively promote and sell Open Farm products.
- Problem Solving - Addressing customer issues and resolving complaints promptly and effectively. This requires good communication skills and the ability to collaborate with internal teams to find solutions
Business Development/Operations:
- New Business Development - Actively seek out new business opportunities by identifying potential customers and partnerships within the territory. This could involve prospecting, cold calling, and networking.
- Promotions and Marketing - Working closely with marketing team to execute promotional campaigns, product launches, and other marketing activities within the territory. This may include organizing events, trade shows, and demonstrations
- Market Analysis and Reporting - Monitoring market & industry trends, competitor activities, and customer feedback to provide insights and recommendations. Regularly reporting sales results, market conditions, and customer feedback to management.
- Compliance and Ethics - Ensuring that all sales and marketing activities comply with company policies, industry regulations, and ethical standards.
- All other duties, as assigned
We’re paw-sitively excited about you because you have:
- 3+ years' experience in a related sales role
- Proven ability to develop and execute territory sales strategies.
- Strong analytical skills to interpret data and guide strategic plans.
- Ability to thrive independently and as part of a team.
- Outgoing personality with excellent interpersonal skills.
- Strong relationship-building ability.
- Excellent organizational and time management skills; ability to manage multiple priorities.
- Comfort working in a fast-paced, entrepreneurial environment.
- Proactive, positive attitude with a passion for pets and the planet.
- Proficiency in Excel and PowerPoint; experience with sales reporting systems.
- Valid driver’s license.
- Passion for Pets and the Planet
What we offer you - it's the purr-fect package:
- An opportunity to grow, develop, and thrive within a mission-driven, dynamic, and fast-growing company, alongside thoughtful and passionate individuals dedicated to their work and community
- Competitive 401k with company match
- Great company culture (with lots of adorable pets!) where your pet interrupting video calls is the norm
- Discounted food, apparel and insurance for your furry family members
- In addition to your PTO, we offer company-wide wellness days and personal days to support your wellbeing
- Volunteer days to give back to our community
Our Values
We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team
To learn more about Open Farm, follow us on Instagram and LinkedIn.
Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact hr@openfarmpet.com. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.
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