Senior Producer, Experiential Marketing

Small Girls PR is looking for a Senior Producer to join the Experiential service line. You’ll play a critical role in shaping best-in-class experiences while driving team performance, client satisfaction, and long-term business growth.

This role goes beyond execution as you will serve as a strategic partner to clients, a mentor to your team, and a key contributor to the evolution of SGPR’s experiential offering. You are a calm, solutions-oriented leader who thrives in high-pressure environments and approaches every challenge with a “we’ve got this” mindset. You are proactive both with clients and internally, and will have the opportunity to help shape processes and ways of working for a team that has grown more than 3x in 6 months.

At SGPR, experiential casts a wide net. Events, press and influencer trips, trade shows, mailers, consumer hotlines, and brand partnerships are just some of the ideas that you will help us bring off of the page and into the real world. While we focus on events and mailers, anything that the SGPR team can dream, the experiential department can find a way to build. 

Note: This role is based in our LA (Atwater Village) office, working two days a week in the office on a hybrid schedule.

How you’ll make an impact:

• Serve as a senior point of contact for key clients, building strong relationships with decision-makers and trusted partnerships over time. You will be responsible for renewing and expanding business relationships.
• Develop and articulate strategic experiential recommendations that clearly ladder back to client business objectives and messaging. In addition to being a lead producer, you are a strategic thinker who understands the broader MarComms landscape.
• Confidently lead client meetings, presentations, and real-time problem solving, acting as your own “account manager” for relationships that you lead.
• Anticipate client needs and proactively identify solutions, including stepping in to “save the day” when challenges arise

• Lead high-level production, personally driving concepting, sell-in, pre-production, and onsite execution for complex programs and activations. Includes deck development for client presentations throughout the creative and production process.
• Oversee multiple projects simultaneously, ensuring work is delivered on time, on budget, and at a high creative standard
• Manage and guide teams in executing programs with budgets up to $500K
• Bring strong strategic rationale to all production decisions—from venues and vendors to creative activations and guest experience

• Lead and mentor Producers and junior team members, ensuring strong performance, growth, and morale across the team
• Provide clear direction, feedback, and support to help direct reports overcome challenges and develop their skills
• Foster a positive, solutions-oriented team culture while balancing approachability with leadership authority
• Ensure team workflows are efficient, sustainable, and set up for long-term success.  Identify inefficiencies or opportunities for the team and be empowered to implement solutions that you devise.

• Partner closely with internal press, influencer, and creative teams to deliver integrated programs
• Build strong relationships with interdisciplinary peers and understand how each function contributes to client success
• Identify opportunities to strengthen collaboration and improve ways of working across teams and offices
• Play a key role in new business efforts, including concept development, proposal building, and client presentations

• Identify opportunities to upsell and cross-sell experiential work across existing clients and the broader Orchestra network

• Actively contribute to brainstorms, bringing original ideas and building on others’ thinking
• Develop culturally relevant, insight-driven concepts that create memorable and shareable experiences
• Stay on top of trends, pop culture, and the competitive landscape, connecting timely moments to client opportunities
• Push beyond standard approaches to find new, innovative solutions and formats

Why we’ll love you:

• You have 6-8+ years of experiential production experience and are skilled at overseeing and producing events and with budgets of $500k, with or without a supporting team
• You have a strong grasp of how to allocate client budgets to create maximum impact and are adept at working with finance teams.
• You have a proven track record producing events on your own and feel comfortable doing so. 
• You understand what makes an experience enticing, shareable, and memorable.
• You can collaborate with peers of different specialties to develop integrated programs. You understand, or can learn, enough about earned press and influencer marketing to identify key dependencies in integrated programs and can discuss these specialties at a high level with clients.
• You communicate professionally with clients and are able to drive client meetings. You have experience working directly with clients & their partners regarding strategy, event logistics, budgets, and more. 
• You know how to earn a skeptical client’s trust or “woo” a client onsite, and are attentive to various client personalities and needs. 
• You can mentor junior production staff, review their work, and teach them new skills.
• You create decks that effectively communicate original event ideas relevant to client goals. 
• You are able to independently create floor plans and creative mockups. You’re a visual thinker who can whip up a design, mockup, and mood board to communicate your vision to others.
• You have a proven track record of working on multiple projects at once, and are detail oriented with a creative flare. You adjust quickly to changing client priorities; you cope and respond supportively to complexity and thrive on tackling new challenges.
• You have the ability to travel regularly for site visits and event days as needed, sometimes outside of normal business hours. 
• You have a list of your favorite vendors, venues, and freelancers to tap for different types of projects.
• You’re willing to get your hands dirty (literally...painting, cleaning, decaling, whatever needs to get done to make the event perfect), knowing no task is too small or menial including lifting and moving physical objects and supplies up to 50lbs in weight. 
• You’re comfortable with all setup & strike logistics / overnight installs etc.
• You ideally have a driver’s license as there may be occasional local transportation responsibilities including rental car use for event load-ins / production.
• You know about trends, communities, partnerships and events before others, generating campaign suggestions that connect these emerging concepts to client initiatives.

Why You'll Love Us:

• Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!) 
• Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. At the Producer level, the salary threshold is $98,000 - $98,000. 

If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit! 

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.

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