Chief Revenue Officer, LeoFM

Chief Revenue Officer- Leo FM

Summary

The Chief Revenue Officer (CRO) is a key member of the executive leadership team that is responsible for driving revenue growth across all business units by developing and executing sales, marketing, and partnership strategies. This senior executive will oversee the entire revenue generation process, ensuring alignment between sales, marketing, customer success, and product teams. The CRO will play a key role in building and scaling a high-performance organization, focusing on optimizing revenue streams and identifying new opportunities for market expansion. This role will work extensively within the Leo FM leadership team and will guide teams within the Center of Excellence with collaboration across Operating Company leadership.

Responsibilities

• Revenue Growth and Strategy:
• Develop and execute a comprehensive revenue generation strategy that aligns with the Vertical’s long-term growth objectives.
• Lead initiatives to drive top-line revenue growth across all Operating Companies

• Sales Leadership:
• Oversee the sales organization, establishing scalable sales processes, setting clear performance metrics, and driving a high-performance sales culture within the Center of Excellence that can educate and lead sales leadership within each Operating Company.
• Identify new sales channels, revenue models, and markets to increase customer acquisition and retention. Synergize existing sales channels within greater Orion and Leo organizations to create opportunities across the larger organization

• Marketing Alignment:
• Ensure that sales and marketing efforts are aligned, leading to higher conversion rates, improved customer acquisition, and greater brand visibility.
• Work through Center of Excellence to develop consistent brand strategies across all Operating Companies that tie in with greater Orion guidance.

• Growth Strategies:
• Identify, develop, and nurture strategic partnerships that can enhance revenue growth through collaborations, joint ventures, or reseller agreements.
• Implement analytics and forecasting tools to measure and report on revenue metrics. Use data insights to make informed decisions and optimize performance across the revenue funnel.
• Monitor market trends, competitive dynamics, and emerging technologies to adapt the company’s strategy and ensure it remains at the forefront of its industry.

• Team Leadership & Cross-Functional Collaboration:
• Build and lead a high-performing revenue team across sales, marketing, and customer success. Foster a culture of collaboration, accountability, and continuous improvement.
• Work closely with product, operations, and finance teams to ensure seamless coordination and execution of revenue strategies.

Key Priorities

• Conduct Market Analysis: Identify customer overlaps and analyze existing customer bases.
• Create a Unified Value Proposition: Develop a solution that addresses a broader set of customer needs.  Entire menu or entrée
• Leverage Cross-Selling and Up-Selling Opportunities: Develop, align, and train sales teams to enable cross-selling and collaborative pitches.
• Establish Centralized Account Management: Develop a central team to handle major accounts.
• Implement a Shared CRM System: Track all sales activity centrally to identify opportunities and provide visibility.
• Joint Marketing and Branding: Develop marketing campaigns showcasing complementary services.
• Develop Strategic Partnerships: Partner with influential customers and market players.
• Offer Incentives for Multi-Service Engagements: Create competitive strategies, pricing or discounts for customers engaging with multiple companies.  Lead, develop and implement selling policy, procedures, and governance guideline. 
• Develop Industry-Specific Solutions: Customize solutions for specific industries (e.g., healthcare, construction, retail).
• Achieve Annual Revenue Growth:  Develop high performing selling organization that achieves a minimum of 15% annual growth, YoY within ICP aligned verticals.