Senior Manager, Global Media – B2B, Healthcare and Partnerships

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. 

ŌURA is seeking a strategic, data‑driven Senior Manager, Global Media – B2B, Healthcare & Partnerships to lead full‑funnel paid media strategy and activation for Oura’s commercial business and key ecosystem partnerships. This role will focus on building and scaling media programs that drive awareness, consideration, and revenue across employers, health plans, health systems, digital health providers, government and human performance organizations, research partners, and strategic partnerships such as Natural Cycles, FSA/HSA platforms, ID.me, Dexcom, and others.

You’ll partner closely with Commercial, Product Marketing, Sales, Science, Analytics, and Creative teams to translate complex healthcare and enterprise narratives into high‑impact media programs that reach regulated buyers, generate qualified demand, and support Oura for Organizations’ growth globally.

What You’ll Do:
Strategy & Planning (B2B & Healthcare)

• Own the global B2B/Healthcare and partnerships media strategy across priority segments including employers, payers, health systems, digital health, government/human performance, research partners, and key ecosystem partners.
• Define clear audience, channel, and investment strategies that support commercial pipeline and revenue goals across regions, including joint objectives with partners.
• Develop integrated, full‑funnel media plans that connect brand, demand generation, account‑based marketing, and co‑marketing motions with partners.
• Partner with Product Marketing, Commercial Marketing, and Partnerships to ensure media strategies ladder into positioning, ICP frameworks, partner value propositions, and go‑to‑market priorities.
• Translate complex healthcare, enterprise, and partner value propositions into media‑ready briefs that clarify objectives, audiences, creative needs, funding models (e.g., co‑funded or MDF), and measurement frameworks.

Campaign Execution & Optimization

• Lead end‑to‑end planning and execution of B2B/Healthcare and partnerships media campaigns across channels such as LinkedIn, paid search, programmatic, paid social, content syndication, and healthcare or partner‑specific publishers and platforms.
• Design and execute joint media programs with partners (e.g., Natural Cycles, FSA/HSA marketplaces, ID.me, Dexcom), including co‑branded campaigns, joint offers, and partner‑owned channel amplification.
• Ensure campaigns are set up for success with clear goals, clean structures, and strong alignment between media, creative, landing experiences, partner requirements, and regulatory guidelines.
• Monitor pacing and in‑flight performance, driving ongoing optimizations to improve efficiency and impact across the funnel (from awareness to opportunity and revenue) for both Oura‑owned and co‑marketing campaigns.
• Build and maintain a structured testing roadmap across audiences, creative, offers, and channels, including partner‑specific experiments, to continuously unlock new growth and efficiency.

Partnerships Media & Co-Marketing

• Serve as the global media lead for partnerships, collaborating with the Partnerships and Commercial teams to design, negotiate, and execute media components of partner go‑to‑market plans.
• Translate partner objectives, audience insights, and channel strengths into joint media strategies that leverage both Oura and partner inventory (e.g., email, onsite placements, paid social, paid search, affiliate, and display).
• Develop scalable playbooks for partnership media (e.g., Natural Cycles, FSA/HSA, ID.me, Dexcom), including recommended channels, formats, and measurement best practices.
• Ensure all partnership campaigns adhere to brand, legal, compliance, and privacy requirements across both Oura and partner environments.

Partner, Platform & ABM Strategy

• Act as the primary media point of contact for B2B/Healthcare and partnership agency partners and key platforms, ensuring priorities, timelines, and deliverables stay aligned.
• Evaluate and manage relationships with healthcare/B2B publishers, programmatic partners, ABM platforms, and partner media teams to reach high‑value accounts and decision‑makers.
• Assess new channel and partner opportunities (e.g., healthcare conferences, endemic media, co‑branded digital programs) based on audience fit, compliance requirements, and incremental impact.

Measurement, Insights & Revenue Impact

• Define and socialize the measurement framework for B2B/Healthcare and partnership media, connecting channel metrics (e.g., CTR, CVR, CAC) to pipeline, opportunities, and revenue in partnership with RevOps and Analytics.
• Build succinct, insight‑rich performance recaps that highlight what’s working, what’s not, and where we should test or invest next across both Oura‑owned and partner‑led campaigns.
• Champion a test‑and‑learn mindset with clear hypotheses, success metrics, and post‑campaign retrospectives for both standalone and co‑marketing initiatives.

Cross‑Functional Alignment

• Partner closely with Commercial leadership, Sales, Product Marketing, Commercial Marketing, Partnerships, and Science to ensure media plans reflect segment priorities, buyer needs, partner strategies, and regulatory considerations.
• Align with Lifecycle, Events, and Partner Marketing teams to integrate media with nurture programs, webinars, conferences, and joint field marketing activations.
• Serve as the connective tissue between Global Media, Oura for Organizations, and Partnerships, ensuring our B2B/Healthcare and partner stories are consistent, differentiated, and measurable in every campaign.

Process, Operations & Team Leadership

• Own B2B/Healthcare and partnership media budget planning and pacing across regions, including co‑funded and partner‑funded budgets; proactively recommend allocation shifts based on performance trends and commercial priorities.
• Build scalable workflows, documentation, and templates that help B2B/Healthcare and partnership media efforts scale efficiently as the commercial and partner businesses grow.
• Provide day‑to‑day leadership and mentorship to agency teams and, over time, internal media ICs focused on B2B/Healthcare and partnerships.
• Contribute to broader Global Media operating rhythms, sharing B2B/Healthcare and partnership learnings that inform our overall media strategy.

This is a remote US role.

Requirements
We would love to consider you for this role if you have:

• 7–10+ years of experience in B2B media, demand generation, or performance marketing, with meaningful ownership of paid media programs; experience in healthcare, digital health, health tech, wearables, or closely related regulated categories strongly preferred.
• Demonstrated success building and optimizing full‑funnel media programs that drive awareness, consideration, and revenue for complex B2B/enterprise offerings.
• Experience designing and executing co‑marketing and partnership media programs (e.g., with fintech, health tech, payers, marketplaces, or consumer partnerships) including co‑funded campaigns and shared KPIs.
• Strong understanding of B2B and healthcare buying cycles, including familiarity with metrics such as MQLs, SQLs, opportunities, pipeline, CAC, and payback period.
• Hands‑on experience (directly or via agencies) across key B2B channels such as LinkedIn, paid search, programmatic, paid social, and content syndication; experience with ABM platforms and partner media/affiliate ecosystems is a plus.
• Comfort operating in healthcare or payer environments, including navigating compliance, privacy, and trust‑sensitive messaging across both Oura and partner channels.
• Proven ability to translate complex technical, scientific, or clinical value propositions — and joint partner offerings — into clear, outcome‑oriented media briefs and campaigns.
• Highly analytical and comfortable partnering with Analytics and RevOps teams to connect media performance to commercial and partnership outcomes.
• Exceptional collaboration and communication skills, with a track record of aligning senior stakeholders across Product, Sales, Partnerships, Marketing, and Operations.
• Organized, proactive, and able to manage multiple campaigns, partners, stakeholders, and deadlines in a fast‑moving environment.

What Makes This Role Different

• Builds a B2B/Healthcare and partnerships media playbook within a company best known for its consumer brand — and helps define how Oura shows up with enterprise, regulated buyers, and partner audiences.
• Spans house media and partner media, giving you a unique vantage point on how Oura can grow through both owned demand and ecosystem collaborations.
• Operates at the intersection of brand, science, performance, and partnerships, telling a sophisticated healthcare and human‑performance story through both direct and co‑branded media.
• Owns a global, cross‑channel remit, influencing how we reach employers, payers, partners, and their members across multiple regions.
• Acts as an integrator across Commercial, Product Marketing, Sales, Partnerships, and Global Media, ensuring our B2B/Healthcare and partnership stories are consistent, differentiated, and measurable in every campaign.

Benefits 

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1 $143,650 - $169,000
• Region 2 $130,050 - $153,000 
• Region 3 $117,300 - $138,000

A recruiter can determine your Region based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI).