Back to jobs

Senior Product Manager, Demand

United States, Remote

About Pacaso:
Pacaso exists to enrich lives by making second home ownership possible and enjoyable for more people. Our innovative co-ownership model is the easiest, smartest and most responsible way for people to experience the joy of a second home. We provide all the benefits of true ownership without the hassles through our simplified financial structure, easy and equitable scheduling, and dedicated local property management.Founded by former Zillow executives, Pacaso has facilitated over $1 billion in gross real estate transactions and service fees across more than 40 markets nationwide, as well as internationally in Paris, London, and Cabo.

We have been featured in The New York Times, Wall Street Journal, Fortune, Forbes, CNBC and more.Pacaso is a certified Great Place to Work and has received numerous accolades for its workplace culture. Fortune and Great Place To Work named Pacaso to the 2024 Best Workplaces in Real Estate list. In 2023, Pacaso was recognized as a Best Workplace in the Bay Area™, and in 2022, it ranked among the Best Medium Workplaces™, Best Workplaces for Real Estate™, and Best Workplaces for Millennials™. Additionally, Pacaso was ranked #6 on Glassdoor's 2022 list of Best Places to Work and was one of LinkedIn's top startups in 2022.

About the Role

Join us at Pacaso to own and elevate the buyer-facing experience (pacaso.com and native apps) that resonates with high-net-worth individuals. As a Senior Product Manager, you will own the end-to-end product experience, ensuring it reflects the luxury and sophistication of the Pacaso brand while driving product-led demand through your expertise in SEO and growth strategies.

The right candidate is able to provide clear examples of past initiatives they’ve owned where they: 

  • Understood customer needs to tailor product experiences that drive results 
  • Significantly impacted lead conversion rates, focused on lead quality 
  • Developed and implemented SEO strategies that significantly increased organic search visibility and ranking.
  • Executed growth initiatives that drove measurable improvements in organic traffic and user acquisition.
  • Elevated product features that tailor to a luxury audience 
  • Leveraged machine learning (ML) and AI to scale personalized customer experiences and drive engagement at scale.

What you will do 

  • Customer-Centric Approach: Utilize strong customer empathy and intuition to inform product strategies that resonate with high-net-worth buyers, enhancing their overall experience, and inspiring them to purchase. 
  • End-to-End Ownership: Lead the strategy through execution of a seamless, high-touch buyer experience that aligns with the luxury standards of the Pacaso brand. Ensure that every interaction meets the expectations of our discerning clientele.
  • SEO & Growth Strategy: Leverage your deep knowledge of SEO best practices and creative strategies to optimize site content and architecture, driving organic traffic and elevating visibility in search engines while aligning with luxury branding.
  • Elevated Product Experiences: Strategically enhance product features and site experiences to captivate and engage high-net-worth individuals, ensuring that every aspect of the journey—from discovery to purchase—is exceptional and drives quality lead conversion. Identify and launch innovative features that enhance user engagement, loyalty, and satisfaction, aligning with the luxury ethos of Pacaso. AI is foundational, not an afterthought, in your product strategies. 
  • Data-Driven Insights: Monitor customer behavior and conversion metrics, establishing and tracking KPIs that inform a refined product roadmap. Share actionable insights with stakeholders to guide strategic enhancements.
  • Cross-Functional Leadership: Collaborate with product design, software development, sales, and marketing teams to deliver world-class product solutions that resonate with our target audience. You are an expert at driving alignment and fostering collaboration among stakeholders through data-driven storytelling and insights, balanced with intuition. You are great at building trust across teams.

About you

  • Proven track record of owning the end-to-end buyer experience and driving lead conversion through effective SEO and growth strategies, particularly in luxury markets.
  • Demonstrable experience in elevating product offerings to meet the standards of high-net-worth clientele while impacting conversion rates of quality (vs. quantity) leads.
  • Expert knowledge of conversion optimization and engagement strategies tailored to a luxury audience.
  • Ability to thrive in a high-growth, fast-paced startup environment with a relentless focus on customer experience.
  • Bachelor’s Degree in a relevant field.
  • 8+ years of experience in consumer product development, either in product management or software engineering.

Salary 

  • Starting at $165k with equity

As an integral member of the product team, you will shape the future of the Pacaso, building an unparalleled experience for our luxury buyers. If you are a self-starter passionate about second home ownership and possess a track record of delivering impactful results in luxury industries, we want to hear from you!

You’ll love working at Pacaso because of our ...

  • Competitive salary and stock options.
  • Unlimited, flexible PTO for exempt employees.
  • Excellent medical, dental and vision insurance.
  • Sponsored memberships to One Medical, Ginger and Carrot.
  • 401(k) to help you save for the future.
  • Paid maternity and paternity leave.
  • Generous home office stipend and monthly cell phone reimbursement.
  • Quarterly remote team building events and L&D opportunities.

Pacaso encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities.     

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Pacaso ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.