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Social Media Manager, Contract

United States, Remote

About Pacaso:
Pacaso exists to enrich lives by making second home ownership possible and enjoyable for more people. Our innovative co-ownership model is the easiest, smartest and most responsible way for people to experience the joy of a second home. We provide all the benefits of true ownership without the hassles through our simplified financial structure, easy and equitable scheduling, and dedicated local property management.Founded by former Zillow executives, Pacaso has facilitated over $1 billion in gross real estate transactions and service fees across more than 40 markets nationwide, as well as internationally in Paris, London, and Cabo.

We have been featured in The New York Times, Wall Street Journal, Fortune, Forbes, CNBC and more.Pacaso is a certified Great Place to Work and has received numerous accolades for its workplace culture. Fortune and Great Place To Work named Pacaso to the 2024 Best Workplaces in Real Estate list. In 2023, Pacaso was recognized as a Best Workplace in the Bay Area™, and in 2022, it ranked among the Best Medium Workplaces™, Best Workplaces for Real Estate™, and Best Workplaces for Millennials™. Additionally, Pacaso was ranked #6 on Glassdoor's 2022 list of Best Places to Work and was one of LinkedIn's top startups in 2022.

About the Role

We’re looking for a Social Media Manager (Contractor) to help shape and amplify Pacaso’s brand voice across multiple social platforms. This person will lead day-to-day content strategy, creation, publishing, and community engagement on Meta (Instagram + Facebook), X (Twitter), TikTok and LinkedIn — ensuring our brand remains best-in-class in the luxury real estate and lifestyle space.

The ideal candidate is a strategic storyteller and skilled creator who thrives at the intersection of brand and performance. You’ll collaborate closely with the marketing team, creative partners, and leadership to craft scroll-stopping content that drives engagement, elevates perception, and brings the Pacaso experience to life through compelling video, imagery, and copy.

What You Will Do

  • Own Pacaso’s social media execution and contribute to strategy across Meta (Instagram + Facebook), X, LinkedIn, and TikTok
  • Plan, create, and publish daily content that aligns with Pacaso’s brand voice and visual identity.
  • Concept, produce, and edit short-form video content (Reels, Stories, TikToks) in partnership with the creative team; manage light video editing and post-production.
  • Manage the social content calendar, ensuring an always-on presence that reflects brand priorities, seasonal campaigns, and key moments.
  • Design and edit branded social graphics using Canva, ensuring all visuals adhere to Pacaso’s style guidelines.
  • Monitor and engage with Pacaso’s social communities — responding to comments, DMs, and conversations in an authentic, brand-aligned way.
  • Analyze performance data to optimize content strategy, identify trends, and surface insights that inform future creative and campaign development.
  • Collaborate cross-functionally with PR, creative, paid media, and partnerships to amplify launches, media coverage, and influencer content.
  • Maintain social media best practices and evolve Pacaso’s presence in line with emerging platform features and trends.

About You

  • 5+ years of professional experience managing brand social media accounts, ideally in real estate, travel, or luxury lifestyle categories.
  • Expert-level understanding of Meta, X, LinkedIn, and TikTok with proven results driving engagement and follower growth.
  • Strong video editing skills, comfortable producing and optimizing short-form content for social platforms.
  • Creative, resourceful, and nimble — able to ideate, shoot, edit, and post independently when needed.
  • Design and edit branded social graphics using Canva, ensuring all visuals adhere to Pacaso’s aesthetic and style guidelines.
  • Skilled in analytics and social performance tools (e.g., Meta Business Suite, Sprout, Later, or similar).
  • Excellent writing and storytelling skills, with a sharp eye for brand tone, pacing, and community resonance.
  • Highly organized with the ability to manage multiple projects and deadlines simultaneously.
  • Passionate about luxury brands, travel, and home design — with an instinct for what resonates in the social space.

Contract Details

  • Contract position with flexible hours with an estimated 20-30 hours a week; remote-friendly within the U.S.
  • Compensation based on experience and scope of engagement, $30- $40 hourly rate 
  • Opportunities for project extensions and ongoing collaboration with Pacaso’s brand and creative teams.
  • Since this is a contract position, benefits are not included

You’ll love working at Pacaso because of our ...

  • Competitive salary and stock options.
  • Unlimited, flexible PTO for exempt employees.
  • Excellent medical, dental and vision insurance.
  • Sponsored memberships to One Medical, Ginger and Carrot.
  • 401(k) to help you save for the future.
  • Paid maternity and paternity leave.
  • Generous home office stipend and monthly cell phone reimbursement.
  • Quarterly remote team building events and L&D opportunities.

Pacaso encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities.     

 

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