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Senior Social Media Marketing Manager

Tokyo, Japan

About Paidy Inc.

Paidy is Japan's pioneer and leading Buy Now Pay Later (‘BNPL’) platform, accepted by over 700,000 e-commerce sites and serving millions of consumer accounts. Paidy offers instant, monthly-consolidated credit and removes major frictions from payment and purchase experiences - providing a better and smarter shopping experience. Paidy increases revenue for merchants by reducing the number of incomplete transactions, improving conversion rates, boosting average order values, and facilitating repeat purchases from their customers. 

In 2020, Paidy started providing 3-Pay, a first in Japan service enabling users to spread the cost of their purchases over 3 months - all interest free. Paidy also offers Paidy Card (virtual/plastic) that allows Paidy to be used as a payment method at merchants that accept Visa. Paidy continues to innovate to make shopping smoother and more fun both online and offline. Part of the PayPal group since 2021 October.

Paidy continues to innovate to make shopping easier and more fun both online and offline. For more information, please visit http://www.paidy.com.

 

About the team 

The Consumer/Brand marketing team manages all consumer touch points of paid/earned/owned media to build the brand and lead business growth.

This team is part of the Marketing/Experience Division which is responsible for creating an integrated customer experience that delights our customers and profitably grows the business.

This position reports to the Head of Marketing; working closely with other functions, including Experience, Partner Marketing, PR, Analytics, Sales, Product, Research, and CS - as well as outside partners/agencies.

 

Position Overview

In 2022 we have made a huge leap in our social media efforts and success - now Paidy’s Twitter account has the most followers for any BNPL brand worldwide and engagement has been also steadily increasing.  Now we are looking for an energetic and hands-on marketer, who would be excited about evolving and leading our social/content marketing in order to delight prospects/customers as well as to profitably grow the business.

If you are someone who enjoys using a combination of data, consumer insights and creativity in order to explore and satisfy unfulfilled needs as well as potentially challenge yourself to become a well-rounded marketer beyond social media, Paidy may be your next move in your career.

Key areas of responsibility:

  • Develop a strategic road map and execution plan for all social media activities utilizing the defined channel(s) against business objectives 
  • Manage and grow the consumer/social communities
  • Manage executions in collaboration with the agency
  • Act as the voice of our brand, driving this via our social media strategy 
  • Identify opportunities for synergy effects within the business 
  • Lead social listening efforts and turn the insights into actions

 

Skills and Requirements

  • ~5 years of Social/Content marketing experience. Digital advertising skills (strategy and execution) is a plus.
  • Proven track record of successfully leading brand development and business growth via  social/content marketing
  • Deep understanding of consumer insights, analytical data, social/content marketing and business, turning those into compelling strategies/plans to grow the business.
  • Collaboration skills with different stakeholders, including external agencies
  • Ability to effectively manage budget and projects

Desired Characteristics and Other Experiences

  • Ability to communicate clearly and effectively in both English and Japanese 
  • A strategic and commercial mindset to ground thinking and enable new opportunities
  • Confident self-starter with the passion and enthusiasm to get stuck into projects to deliver great business results. 
  • Entrepreneurial approach: initiate creative,  Innovative approach, learn from it and optimize continuously.
  • Curiosity - someone who keeps a close eye on competitor trends, technology developments, the latest industry and consumer trends. 
  • Thrive in fast-paced, data-driven circumstances
  • Desire to expand his/her scope to broader marketing (ie. brand marketing, performance marketing)
  • Paidy team will ask about your user experiences with Paidy Apps during the interview. Please download Paidy App and try it out!

For those who are not able to download Paidy App, due to the regional restrictions, please be advised that you download the similar App, such as Klarna, Afterpay, Affirm and so forth, and come up with your opinions on these applications and services.

 

What We Offer You

  • An inspiring environment: Fast paced and diverse team
  • A culture that rewards new ideas and results
  • Inspiring assignments
  • An opportunity to challenge yourself beyond social/content marketing

 

Paidy Values

Be a winner / 勝ちにこだわる

  • Beat expectations / 常に期待値を超える
  • Display surprising speed / 人をスピードで驚かす
  • Embrace risk / リスクを恐れない

Own it and deliver / 結果を出す

  • Commit to what, when and how to deliver/ 目的・やり方・期限にコミットする。
  • Own the actions to deliver / 結果のためのアクションにこだわる
  • Embrace conflict when needed to deliver results / 必要なら対立・衝突も恐れない

Play an integral role / 大切なピースになる

  • Make an irreplaceable contribution to our business / 替えの効かない貢献をする
  • Embrace and bridge differences in language and culture / 皆が言語と文化の架け橋にな
    る
  • Raise the bar / スタンダードを上げ続け

 

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The answer can be refined in later interview stages. Please input a ballpark figure in the following format: xx,xxx,xxx

Please describe when you need to get an offer by? 

i.e. 

1st interview on yyyy/mm/dd with xxx company for xxx position

2nd interview on yyyy/mm/dd with xxx company for xxx position 

Final interview on yyyy/mm/dd with xxx company for xxx position 

Let us know the date(s), agencies used if any, and positions you've applied to.

i.e. 

1st application on yyyy/mm/dd through xxx agency for xxx position

2nd application on yyyy/mm/dd through Paidy's website for xxx position

3rd application on yyyy/mm/dd through Linkedin for xxx position

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株式会社Paidy

 

1.取得および利用目的 (English will follow)

株式会社Paidy(以下「弊社」という)は、弊社への採用をご希望される皆様の氏名、住所、電話番号、メールアドレス等の個人を識別できる情報を取得します。取得の目的は、採用活動(書類審査、面接、評価、応募者への連絡等)のためとし、それ以外の目的での利用はいたしません。

2.個人情報の第三者への提供

弊社は、法令で定める場合を除き、応募者の個人情報について、当該個人の同意を得ずに、業務を委託する場合を除き第三者に提供することはありません。

2.業務の委託

弊社は、ご提供いただいた個人情報を外部の業者に委託し、採用活動等を行なう場合があります。この場合、委託する業者と契約を締結し、個人情報を適正に管理できるようにいたします。 

4.安全管理

弊社は、個人情報へのアクセスまたは個人情報の紛失、破壊、改ざん、漏えい等の危険に対して、必要な安全対策を継続的に講じるよう努めます。

5.応募書類の返却・廃棄

採用に至らなかった場合、お預かりした履歴書をはじめとする選考に使用したその他応募書類は、一定期間保管後、 弊社で責任を持って廃棄いたします。返却はいたしませんので予めご承知おきください。

6.個人情報提供の任意性

応募者の個人情報の弊社への提供は、応募者の同意に基づく任意ですが、弊社の採用選考に必要な情報が提供されない場合、採用の選考を辞退されたものとみなす場合もありうることを予めご承知おきください。

7.個人情報の開示等の請求に応じる手続き

ご提供いただいた個人情報については、利用目的の通知、開示、内容の訂正、追加又は削除、利用の停止、消去、 第三者への提供の停止の請求を弊社問合せ窓口に申し出ることができます。その際、弊社は、ご本人であることを確認したうえで、合理的な期間、法令等に定められた範囲内で対応します。また、一部のご請求については有料となります。 手続の詳細は、弊社HP上の「個人情報保護に関する基本方針」(https://terms.paidy.com/privacy) をご確認いただくか、下記あてにお問い合わせください。

8.個人情報管理責任者およびお問い合わせ先

弊社では、個人情報を適切に保護するための管理者を下記の者が担当いたしております。また、個人情報管理に関する問い合わせや開示、訂正または削除のご依頼は下記までご連絡ください。

<個人情報保護管理者>

株式会社Paidy セキュリティ部　情報セキュリティマネジャー

privacy@paidy.com

 

<個人情報に関するお問い合わせ窓口>

個人情報相談窓口

〒107-6212 東京都港区赤坂9-7-1 ミッドタウン・タワー12階

privacy@paidy.com

 

--------------------------English--------------------------

Paidy Inc.

 

  1. Acquisition and Purpose of Use

Paidy Inc. (hereinafter the “Company”) acquires from those who desire to apply for employment opportunities of the Company the information capable of identifying the particular individual, such as name, address, telephone number, and e-mail address. Such acquisition is for the purpose of use in recruitment activities (such as pre-interview screening process, interviews, assessment, and communication with the applicant), and the Company will not use such information for any other purpose.

  1. Third-Party Provision of Personal Information

Unless otherwise authorized under the applicable law, the Company will not provide any personal information from any applicant to any third party other than the suppliers engaged by the Company for services without the consent of the applicant.

  1. Engagement of Suppliers

The Company may engage third-party suppliers for the provision of services for recruitment activities or whatsoever and provide such suppliers with the acquired personal information. In such event, the Company will enter into a contract with the engaged suppliers and secure the proper management of the personal information.

  1. Security Control

The Company will continuously endeavor to implement the security measures as are necessary to protect the personal information from the risks of unauthorized access, loss, destruction, alteration, leakage, and the like.

  1. Return and Disposal of Application Documents

In connection with any applicant whose submission of an application has not resulted in employment by the Company, the Company will store the submitted resume and all other application documents in use for the screening for the time being and will later responsibly dispose of the same. It is hereby acknowledged and agreed in advance that none of such application documents will be returned to the applicants.

  1. Voluntary Submission of Personal Information

The submission of any personal information to the Company by any applicant shall be made on a voluntary basis with the consent of the applicant. However, it is hereby acknowledged and agreed in advance that if any applicant fails to submit the information necessary for the recruitment screening of the Company, such applicant may be deemed as having withdrawn from the recruitment screening process.

  1. Procedures for Responding to Requests for Disclosure of Personal Information

In connection with any submitted personal information, the applicant may make a request to the point of contact at the Company for a notice of the use purpose, disclosure, correction, addition or deletion of the content, termination of use, deletion, or suspension of any third-party provision. At the time of such request, the Company will confirm the identity of the requester and respond to such request within a reasonable term to the scope stipulated under the applicable law or other regulations. Some of the requests require the payment of fees. For the details of such procedures, please check the “Basic Policy for Personal Information Protection” on the Company’s website (https://terms.paidy.com/privacy), or inquire at the following point of contact.

  1. Personal Information Control Manager and Point of Contact

On behalf of the Company, the following personnel serve as the manager for properly managing the personal information. Please address any inquiry for personal information management or any request for disclosure, correction, or deletion to the following.

<Personal Information Protection Manager>

Information Security Manager, Security Department, Paidy Inc.

privacy@paidy.com

 

<Point of Contact for Personal Information>

Point of Contact for Personal Information

12th Floor, Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo 107-6212

privacy@paidy.com