Director, Customer Marketing

We’re in this for the greater good at ParetoHealth. Our mission is collective greatness, nothing less will do. Our team is a single force united in the drive to transform employee health benefits.

The company was founded in 2011 to help small and medium-sized businesses fight the rising cost of employee health benefits. We blazed the trail with financing innovations that reduce the risks in self-insurance and deliver significant savings—and we continue to lead with a growing ecosystem of partners and world-class cost control solutions.

But success is measured by more than dollars alone and we measure ours by the good that comes from knowing that every client and all their employees can count on effective, affordable healthcare for years to come.

Position Summary:

We are looking for an experienced Customer Marketing Director to be at the forefront of partnering with our account management team to optimize the customer journey. This role is designed for a dynamic individual with proven customer marketing experience to impact customer onboarding satisfaction and increase rates of renewal and product adoption. This role will report to the Chief Marketing Officer. 

Key Responsibilities:

Define and refine the customer journey: 

• Conduct consultant and member interviews to define customer journey, Jobs to Be Done, message map, and enablement tools to meet business objectives at each stage of the member lifecycle to inform the marketing roadmap and product roadmap.
• Develop a cohesive communications strategy that spans the entire customer journey. 

Enable Account Management team: 

• Develop compelling campaigns and Account Management team enablement toolkits that measurably increase member and consultant Account Management team onboarding satisfaction and increases rates of renewal and product adoption
• Expand and measure Account Management training programs, building both in-person and video-based content. 

Launch Member Advisory Boards: 

• Oversee the launch of a customer advocacy program that identifies member champions, generates 3-5 member case studies a quarter, and informs our commercial and product strategies.
• Implement a member feedback flywheel to track feedback, influence company prioritization, and report back to stakeholders on the business impact. 

Manage Team and Projects: 

• Manage team of 1 direct report
• Manage central repository for all member enablement materials to ensure consistency and accessibility across the account management organization.
• Implement a weekly reporting mechanism to track and analyze engagement and business impact with a goal of increasing future accountability and continuous improvement. 

Required Skills & Qualifications:

• Minimum of eight years of B2B customer marketing experience, ideally with experience with brokers and employer benefits.
• Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
• Must be willing to travel seasonally, 10% of the time, to meet business needs. 

Pareto Perks:

Pareto offers a competitive compensation package commensurate with skills and experience. In addition, Pareto offers a robust benefits package including Medical (100% employer paid), Dental, Vision, STD/LTD, and employer 401(k) contribution.

What We Live By:

1. Get it Done and Get it Done Right – We crank out work at higher rates and at a higher quality than our peers in the industry. Our ability to do a lot with a little is a driving force behind Pareto Health, one that's made our brand synonymous with class, quality, and extreme competence.

2. Fire in the Belly - We only make time for champions; we only consider those with an inner desire to excel and push things forward. Our team, our partners, our members–everyone in the Pareto Health universe–works hard, learns constantly, improves furiously, and does so with a fire in the belly.

3. See the Field - As you're stuck thinking about tomorrow, we're already on to thinking about next year. Pareto Health embodies a culture of anticipation, perception, and acting with intent. In one-on-ones, in meetings, at a company level, and at an industry level, we're always two steps ahead.

4. For the Greater Good - Our vision extends past the here and now. We're rowing in the same direction toward the common goal of transforming an industry. It's our accountability, teamwork, and responsibility that ensure as we're changing industry tides, we're helping them rise. Now watch as we lift all boats in the process.

Disclosures:

ParetoHealth is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.

California Applicants:  See Pareto’s CCPA Notice of Collection for California Employees and Applicants for information about how Pareto Captive Services, LLC, Pareto Health, LLC, and Pareto Underwriting Partners, LLC, together with their respective subsidiaries (collectively, “Pareto”) collects and uses personal information submitted by employment applicants.