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Marketing Manager

New York, NY
Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum.
 
Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse.
 
Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen!

Overview of the Role: 

Pelago is looking for a hands-on Marketing Manager who thrives on execution. You'll bring our campaigns, content, and events to life — building and shipping the marketing outputs that drive awareness, engagement, and sales enablement.

You'll report to our Senior Marketing Manager of Content and Digital, taking strategic direction and running with it. That means owning campaign builds, QA, and delivery across email, social, events, and sales enablement. You'll manage event logistics, coordinate gifting campaigns, and repurpose long-form content into assets that actually get used. This role sits at the intersection of campaign ops, content distribution, and sales support.

This is a hybrid role with a high-collaboration rhythm (4 days/week in our NYC office).

In this role you will…

Own Campaign Execution & Logistics

  • Build, QA, and send email campaigns and newsletters in HubSpot.
  • Manage gifting campaigns end-to-end (lists, fulfillment, follow-up).
  • Support BDR team with content QA, cadence updates, and list uploads in Salesforce.
  • Coordinate webinars and events from invite through follow-up.

Manage Content Distribution & Assets

  • Draft and schedule social content; monitor engagement.
  • Update benefit marketplace profiles (Shortlister, BenefitPro, etc.).
  • Repurpose long-form content into clips, blogs, and social posts.

Enable Sales Excellence

  • Maintain sales toolkits: one-pagers, decks, video snippets.
  • Partner with design on templates and asset refreshes.

Collaborate & Optimize

  • Work cross-functionally with demand gen, content, and BDR teams.
  • Track campaign performance, surface insights, recommend improvements.

The background we are looking for... 

  • 3–5 years in B2B marketing operations or campaign coordination.
  • Strong HubSpot and Salesforce experience.
  • Highly organized with a bias for action and ability to juggle multiple projects.
  • Experience repurposing and distributing content across channels.
  • Proficient in Google Slides / PowerPoint.
  • Experience with Canva or Adobe Express to execute simple design 
  • Comfortable using AI tools to scale output and productivity.
  • Genuine curiosity about how emerging tech (including AI) can enhance work and drive innovation.

What you’ll love about us… 

We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

  • Generous and meaningful equity package
  • Full Medical, Dental, & Vision coverage 
  • 401k Plan
  • Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
  • Paid maternity, paternity & new parent leave
  • Flexible working environment
  • Annual Learning and Development stipend to support continued learning and career development
  • Wellness Reimbursement Program 
  • Access to Reproductive & Family Planning Care 
  • Substance Use Support for employees and family members 

At this time, we are unable to offer visa sponsorship for this position. 

Please note that Pelago is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.

The provided range reflects our US target salary range for this full-time position, which is part of our broader total compensation package, including incentive bonus program, stock options, comprehensive benefits, and incentive pay applicable to eligible roles. Individual pay within the range will vary based on a variety of factors like role-related experience and education, internal pay equity, and other relevant business factors. At Pelago, we are committed to an equitable and fair pay philosophy and review total compensation for our employees at least twice a year.

Base Pay Range

$110,000 - $125,000 USD

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