Product Designer – Conversion Optimization

PeopleFinders.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of public records data in the country, distributing its products over a vast network of websites.

Company Overview:
Here at PeopleFinders, we’re on a mission to help people make smarter, safer decisions online. Our platform empowers individuals to verify identities, monitor digital presence, reconnect with people from their past, stay informed, and protect what matters most. With millions of users, we’re redefining how people access and act on public data.

Position Overview:
We’re looking for a Product Designer with a strong CRO (conversion rate optimization) mindset to join our Product team. You’ll take the lead on designing high-impact user experiences across signup funnels and related conversion flows. Your work will directly impact revenue, activation, and customer retention – making you a key contributor to company growth. You will need to leverage competitive insights, user feedback, and other methods to create user-centered designs that also drive business results. Additionally, your designs must be data-driven and optimized for key metrics like conversion rates, user engagement, and other KPIs to drive our platform’s growth. If you’re passionate about user behavior, data-informed design, and crafting experiences that convert – this role is for you.

Salary:

$125K-$135K

Qualifications:

• 3+ years of product design experience, ideally in CRO or funnel optimization roles, with a portfolio that showcases your design process, data-driven approach, and ability to optimize for KPIs like conversion rates.
• Proven experience designing for ecommerce subscription platforms.
• A portfolio that shows work on high-converting UX flows – particularly signup, checkout, or pricing experiences.
• Comfort working in data-driven, fast-paced environments where iteration and testing are part of the daily workflow.
• Experience supporting A/B and multivariate testing.
• Proficient in design tools such as Figma, Sketch, Adobe XD, or similar.
• Solid understanding of user-centered design principles and methodologies, including usability testing, user research, wireframing, and prototyping.
• Ability to collaborate effectively with developers to bring designs to life and iterate based on technical constraints, user feedback, and data insights.
• Empathy for end users and a deep understanding of how to design for trust, clarity, and simplicity – especially in areas involving identity, privacy, or sensitive data.
• Experience with responsive design principles and designing for both desktop and mobile interfaces.
• Excellent communication and collaboration skills, with the ability to present and defend design decisions based on both user feedback and performance data.
• A keen eye for detail and aesthetics, with a strong understanding of visual design principles.
• Experience working in an agile environment is a plus.

Key Responsibilities:

• Develop wireframes, prototypes, high-fidelity mockups, and design specifications for new signup funnels, experiments, and iterations on PeopleFinders.com.
• Continuously iterate on the signup experience, offers, pricing pages, onboarding flows, and other key conversion touchpoints - ensuring that they are intuitive, data-driven, and optimized for conversion and engagement.
• Collaborate with product, marketing, engineers, and other stakeholders to build and test A/B experiments that improve sign-up rates, trial-to-paid conversion, and subscription upgrades.
• Use quantitative and qualitative data (heatmaps, session recordings, user research, and analytics) to identify UX friction and inform design decisions for optimization.
• Maintain a consistent and accessible UI while continuously testing layout, copy, and interaction changes.
• Track and report on the impact of your design experiments.
• Stay up-to-date with design trends, user experience best practices, and industry trends to ensure the platform remains competitive and cutting-edge.
• Maintain consistency across the platform’s design language, ensuring cohesive branding, typography, color schemes, and overall aesthetics.
• Contribute to the overall growth strategy of the platform by ensuring design decisions support scaling efforts and help us capture key market opportunities.

Why Join Us?

• Exciting Mission: Mission-driven company helping people stay informed and safe.
• Measurable Impact: Huge opportunity to make measurable impact on key business metrics.
• Collaborative Team: Join a talented team in a supportive and creative environment.
• Flexible Work: Enjoy a flexible remote-first work environment that promotes work-life balance.
• Competitive Compensation: We offer a competitive salary and benefits package.

If you're passionate about design, thrive in data-driven environments, and want to help shape experiences that give millions of people confidence in their digital interactions, we'd love to hear from you!

Benefits

• Flexible PTO
• 6% 401K match
• 100% of the cost paid for the employee for medical, dental and vision
• 75% of the cost paid for dependents for medical, dental and vision