Customer Marketing Manager

The Role 

Customer Marketing is a pivotal new position for the Marketing team. In this foundational role, you will help shape the framework for successful customer marketing outreach and the future of the function as a whole.

This individual will be responsible for collaborating closely with key internal stakeholders and driving engagement through customer campaigns, fostering a vibrant user community, and cultivating and mobilizing customer advocates. We are looking for a creative customer-focused marketer who thrives in an ambiguous environment with a high level of ownership and collaboration.

As Customer Marketing Manager you will: 

• Develop and execute value-driven customer campaigns to deepen engagement and loyalty, including segmented email strategies, newsletters, and case studies.
• Expand customer communications with updates on product features, usage tips, and success stories tailored to diverse user needs.
• Foster a thriving user community through virtual and in-person group sessions, encouraging collaboration and sharing of best practices.
• Partner with Product Marketing to establish feedback loops, aligning customer insights with product management and roadmap planning.
• Launch and manage a customer advocacy program, driving referrals, testimonials, and case studies with exclusive events and incentives.
• Create peer-to-peer forums to support collaboration among new and experienced users, scaling toward a national customer conference.

What we're looking for:

• 5+ years of proven experience in customer marketing, particularly at early-stage high-growth companies.
• Proven experience in establishing alignment of campaign strategies with organizational goals and cross-functional collaboration.
• Expertise in crafting and amplifying customer narratives, including case studies and success stories.
• Proficiency in measuring and refining campaign performance using metrics, ROI analysis, and customer feedback.
• Expertise in building advocacy programs to drive adoption, loyalty, and customer referrals.
• Comfortable building from 0-1 in ambiguity.
• Proven track record of proactively identifying creative opportunities for the business and our customers.
• Ability to prioritize and balance conflicting demands while leading multiple simultaneous P0 projects.
• Exceptional written and verbal communication skills; demonstrating credibility and influence with colleagues at all company levels.
• Located in San Francisco, willing to come into the office 3x/week in a hybrid capacity.

Salary Range: $135,000 - $165,000 Annually + Benefits + Equity (if applicable) + Bonus (if applicable)

Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific work location. Information on the benefits offered is here.

Peregrine Technologies is committed to creating an inclusive environment for all employees. We celebrate diversity and are a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.