Marketing Manager - Demand Generation (B2B)

About us

Pomelo Care is a multi-disciplinary team of clinicians, engineers and problem solvers who are passionate about improving care for moms and babies. We are transforming outcomes for pregnant people and babies with evidence-based pregnancy and newborn care at scale. Our technology-driven care platform enables us to engage patients early, conduct individualized risk assessments for poor pregnancy outcomes, and deliver coordinated, personalized virtual care throughout pregnancy, NICU stays, and the first postpartum year. We measure ourselves by reductions in preterm births, NICU admissions, c-sections and maternal mortality; we improve outcomes and reduce healthcare spend.

Role Description

Your North Star: From first click to lifelong customer - lead the charge in product adoption and growth.

This role focuses on driving product adoption, market expansion, and revenue growth by effectively positioning products and optimizing the customer journey from awareness to retention. We're looking for a strategic contributor, capable of executing campaigns, analyzing performance, and collaborating cross-functionally.

This role would report directly to the Director of Product Marketing, supporting the growth of B2B marketing at Pomelo Care. This is an opportunity to have direct exposure to commercial opportunities as well as our customers, deriving insights and applying them to demand campaigns. 

Key Responsibilities:

• Content & Campaign Development: Create compelling marketing content (e.g., website copy, sales collateral, case studies, blog posts, email sequences, ad copy) that resonates with target audiences and supports the sales funnel. Design and implement growth-oriented campaigns across various channels (e.g., digital advertising, email, organic search, social media).
• Performance Analysis & Optimization: Monitor, analyze, and report on the performance of marketing initiatives. Use data-driven insights to identify areas for optimization and continuous improvement in lead generation, conversion rates, and customer retention.

Who you are:

• 2-3 years of experience in product marketing, growth marketing, or a similar role, preferably in healthcare, digital health, startup, or similar complex/tech industry.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills, with a talent for crafting compelling narratives and marketing copy.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
• Experience with A/B testing, experimentation, and optimization techniques.
• Demonstrated ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.

Why you should join our team

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.

We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer:

• Competitive healthcare benefits
• Generous equity compensation
• Unlimited vacation
• Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is $110,000-$125,000. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.

Potential Fraud Warning

Please be cautious of potential recruitment fraud. With the increase of remote work and digital hiring, phishing and job scams are on the rise with malicious actors impersonating real employees and sending fake job offers in an effort to collect personal or financial information.

Pomelo Care will never ask you to pay a fee or download software as part of the interview process with our company. Pomelo Care will also never ask for your personal banking or other financial information until after you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All official communication with Pomelo Care People Operations team will come from domain email addresses ending in @pomelocare.com.

If you receive a message that seems suspicious, we encourage you to pause communication and contact us directly at careers@pomelocare.com  to confirm its legitimacy. For your safety, we also recommend applying only through our official Careers page. If you believe you have been the victim of a scam or identity theft, please contact your local law enforcement agency or another trusted authority for guidance.