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Senior Content Strategist, Fusepoint

Remote - United States

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

 

A day in the life:

  • As the Content Marketing Manager at Fusepoint, you’ll take charge of developing and executing comprehensive content strategies across multiple platforms, including email marketing, organic social media, SEO, blogs, and sales enablement content. You’ll collaborate with cross-functional teams, including sales, marketing, and data intelligence, to craft compelling narratives that resonate with our target audience and drive measurable results. Your role will require both strategic thinking and hands-on execution, as you create engaging content that boosts brand awareness, generates leads, and supports Fusepoint’s growth. If you’re passionate about storytelling and enjoy working in a dynamic, startup-like environment backed by a leading agency, this role is for you!

 

Responsibilities:

  • Develop and implement content strategies across various channels such as email, social media, SEO, and blogs to build brand awareness and generate leads
  • Craft sales enablement materials, including case studies, whitepapers, and presentations, to support the sales team in client engagements
  • Manage the execution of organic social campaigns, ensuring brand consistency and engagement growth across platforms
  • Create and optimize email marketing campaigns to nurture leads and convert them into opportunities
  • Write SEO-driven content for the website and blog, aligning with key business objectives and industry trends to boost search visibility
  • Collaborate with cross-functional teams to ensure content aligns with overall marketing initiatives and campaign goals
  • Track and analyze content performance using analytics tools, making data-driven decisions to refine and improve content strategies
  • Stay up-to-date with content marketing best practices, industry trends, and digital marketing innovations to continually enhance Fusepoint’s content approach

 

Role Requirements:

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field
  • 3-5 years of experience in content marketing, with proven expertise in developing and managing content across multiple formats and platforms
  • Strong knowledge of SEO, email marketing, social media management, and sales enablement content creation
  • Exceptional written and verbal communication skills, with an ability to translate complex concepts into engaging and concise content
  • Experience using analytics tools to measure content performance and optimize future campaigns based on data insights
  • Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously with strong organizational skills
  • Creative thinker with a passion for storytelling and a results-driven approach to content marketing

 

Key Performance Indicators (KPIs)

  • Lead Generation: Achieve content-driven leads through form submissions, inquiries, and sales conversions targets
  • SEO Performance: Achieve non-branded SEO keyword rankings targets
  • Email Campaign Success: Achieve outlined email marketing targets
  • Content Strategy & Execution:
    • 8 Long Form SEO Blogs Created Per Month
    • 4 Pieces of Downloadable Content Created Per Month
      • 4 Supporting Landing Pages
      • 4 Supporting Emails
    • 8 Blog Posts Supporting Key Pillars (Verticalized Thought Leadership)
    • 1 Webinar Per Month
      • 1 Supporting Landing Page 
      • 1 Supporting Email 
    • Email Automation Creation and Broadcasts
      • Execute on All Emails for Email Automations Set Up
      • Execute on 2 Email Broadcasts Per Month

 

Most Important Things (MITs)

  • Content Strategy Execution: Develop and execute content strategies that align with Fusepoint’s business objectives and growth goals
  • Cross-Functional Collaboration: Work closely with sales and marketing teams to align content efforts with overall campaigns
  • Data-Driven Content Optimization: Leverage analytics to continuously refine and improve content initiatives for maximum impact
  • Brand Consistency: Maintain a cohesive brand voice across all content to build trust and credibility
  • Innovation: Stay current with industry trends to incorporate fresh ideas and innovative approaches into Fusepoint’s content strategy

 

Benefits & Perks:

  • Base salary + commission opportunities
  • Unlimited PTO (available on day one)
  • Fully flex work environment: full-remote, in-office, or hybrid 
  • 12 observed national holidays- including Juneteenth
  • Regularly scheduled mental health and recharge days
  • 401k plan
  • Unlimited opportunities for professional growth within a rapidly growing firm
  • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
  • Employee Assistance Program (EAP)
  • Quarterly awards and recognitions for outstanding performance
  • Clear pathway to leadership for every position
  • Opportunities to be involved in company DEI initiatives
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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