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Associate Audience Analyst

Remote - Colombia

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.  

A day in the life:

This role focuses on delivering high-quality audience analyses to support new business appraisals. You will gain an understanding of the business and goals to identify the target audience including behavior, preferences, and trends. These insights will be used to inform planning, targeting, and creative strategies for campaigns. You play a critical role in the Power Digital new business process and will work collaboratively across multiple teams. Success is measured by meeting deadlines, delivering analysis with minimal revisions, effective task management in Asana, and contributing to a collaborative, innovative work environment.

 

Responsibilities:

  • Own New Business Audience Analyses - Manage all new business appraisal audience analysis requirements 
    • Ensure timely and accurate delivery to support the revenue division
  • Support Existing Client Needs - help the team complete audience analyses for existing clients (based on new business appraisal demand)
  • Support Tool Integration - Help research, onboard, and optimize new tools and technologies to enhance the audience development process and improve efficiency
  • Support Output Enhancement - Help refine and improve the new business audience analysis process(es) and template(s) to increase efficiencies
  • Contribute to a collaborative environment by actively participating in team projects, sharing ideas, and providing constructive feedback
  • Demonstrate a willingness to learn, stay informed about industry trends, and proactively develop new skills
  • Prioritize tasks, manage multiple assignments, and meet deadlines in a fast-paced environment
  • Ownership of tasks, identify challenges, and suggest solutions to improve processes or outcomes
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

 

Role Requirements:

  • Experience working with large datasets to analyze audience behavior, preferences, and trends, and leveraging these insights to guide planning, targeting, and creative strategies for advertising campaigns
  • Foundational understanding of media fundamentals: funnel/campaign structures, tracking, optimization approaches, and channels
  • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
  • Ability to manage multiple projects simultaneously, collaborate across different teams, and function in a fast-paced environment
  • Team-oriented and collaborative, effective interpersonal skills, organized, detail-oriented, and punctual
  • Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore. (Ideal but not required)

 

Key Performance Indicators (KPIs)

  • ~25 new business audience requests completed per month
  • New business audience analyses + slides completed within 3 business days of request
  • Active communication of timelines, roadblocks + delays, pending workflow, days out of office
  • Satisfaction of analyst and revenue teams with analysis + slides completed (minimal revisions needed)
  • 100% usage of Asana for task and project management

 

Most Important Things (MITs)

  • On time completion of audience analyses for new business
  • Clear, proactive communication regarding deadlines and roadblocks ahead of time
    • 100% usage of Asana for task and project management
  • Growth mindset - open to feedback and always identifying opportunities to improve deliverable output and/or grow skillset

 

Benefits & Perks:

  • Base salary + commission opportunities
  • Medical Bonus
  • 15 paid vacation days (PTO) per year
  • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
  • Fully flex work environment: full-remote, in-office, or hybrid 
  • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
  • Employee Assistance Program (EAP)
  • 17 observed Colombian national holidays + 2 mental health recharge days per year
  • Legal benefits like Prima, Cesantias
  • Paid Social Security
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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