Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

The Director, B2B Planning is dedicated to specific B2B clients, providing high-level strategic planning deliverables to drive growth. In addition to developing complex media plans for enterprise-level accounts, you support client escalations to reduce and mitigate churn. Working closely with senior leaders and cross-functional teams, you will lead the development of our B2B planning product. Your core deliverables will be strategic media plans, supported by competitive research, audience insights, customer analysis, and consultative recommendations. These elements are key to shaping effective B2B campaigns that drive long-term business growth. You are highly experienced in media planning, ABM, and the broader B2B marketing landscape, you excel under pressure, handling challenging client and team dynamics with ease. As a skilled collaborator, you adapt communication styles to diverse personalities and levels, both internally and externally. As a leader, you are a trusted advisor, resource, and problem solver.

Responsibilities:

• Develop Strategic Cross-Channel B2B Media Plans: Create tailored media plans for B2B enterprise clients, ensuring that budget allocation, timing, and media mix align with client objectives and broader business strategies
• Identify the most effective media investment, across channels, including but not limited to, Programmatic, ABM, Search, Social, Lifecycle, etc
• As the client facing dedicated Planner, work closely with the account team to continuously manage and optimize the media investment strategies to drive performance
• Lead B2B Planning Product: Oversee and lead the development, execution, and evolution of our B2B media planning deliverable(s). This includes facilitating high-quality client work and ensuring that processes, teams, and outputs are maximized for client success
• ABM Planning Support: Develop and refine target account lists using audience analysis tools, competitive insights, and industry trends to align with client goals and optimize ABM strategies
• Strategically plan data-driven account-based media strategies, including budget planning, outlining targeting, platform selection, and target account list validation, to drive engagement and measurable results
• Support ABM Product Development: Serve as a strategic advisor in the creation of innovative ABM solutions, integrating insights and collaborating with teams to achieve client objectives and lead generation goals
• Oversee Process Improvement & Efficiency: Drive operational efficiency through tools, processes, training, and product development enhancements to ensure scalability and meet client expectations
• Team Mentorship: Deliver timely, constructive and actionable feedback to the Planning team members to ensure consistency and quality of deliverables
• Cross-functional collaboration: Collaborate with internal account teams and clients to bring campaigns to life and ensure media plans align with performance metrics, attribution models, and client KPIs
• Partner with the Data Intelligence team to continuously refine media strategies on priority accounts using incrementality testing results
• New Business Support: Assist the Revenue and Analyst teams by creating collateral development, supporting pitches, and collaborating closely with the dedicated sales lead
• Thought Leadership: Stay in the know on key industry trends, tools, partners, and innovations. Participate in events such as conferences, speaking opportunities, blog content and training. Develop unique and differentiated POVs on market trends
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 8+ years of experience in cross-channel media strategy/planning, preferably in an agency setting
• 3-5 years of experience in B2B media strategy, with a strong focus on Account-Based Marketing and strategic cross-channel media planning
• Proven expertise in developing B2B media strategies, including campaign structures, audience targeting, and optimization techniques
• Deep understanding of audience segmentation, lead generation strategies, and sales funnel dynamics within B2B markets
• Familiarity with digital media platforms, including social media, search, streaming, programmatic advertising, and influencer marketing, particularly in B2B contexts
• Extensive knowledge of owned, earned, and paid marketing channels, B2B audience development tools, and familiarity with 1st party data solutions
• Excellent communication and organizational skills to collaborate effectively across teams
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter
• Excellent problem solving, communication, and decision making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders

• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations
• Team-oriented and collaborative, effective interpersonal skills, highly organized

Key Performance Indicators (KPIs)

• Client satisfaction - resigns, churn, expansion
• Lead the development and templatization of B2B media planning deliverable(s)
• 1 new deliverable per quarter or 
• Create recognized efficiency in at least 2 new or existing offerings per quarter
• Internal satisfaction NPS: Team avg. 75%+, individual 85%+
• Develop 1 new case study per qtr. highlighting B2B media planning impact

Most Important Things (MITs)

• B2B Planning Product Development 
• Client Satisfaction & Retention
• Service Expansion & New Business Support

Benefits & Perks:

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching 
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid 
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.