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Marketing Operations Strategist

Remote - Costa Rica

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.  #LI-MM1

A day in the life:

  • The Marketing Operations Strategist is a strategic and detail-oriented problem solver passionate about optimizing marketing technology, processes, and data strategies to drive growth. In this role, you’ll act as both an advisor and hands-on contributor, improving lead capture, nurture, and funnel progression through Marketing Automation Platform refinement, data integrity, and scalable operations strategies. Responsibilities include HubSpot setup, integrations, cleanup, and optimization, along with broader CRM and marketing operations improvements. This role blends technical expertise, strategic thinking, and project management to keep workstreams aligned and elevate campaign effectiveness for B2B clients.

Responsibilities:

Marketing & RevOps Strategy

  • Act as a strategic partner to client stakeholders, translating business objectives into actionable marketing and revenue operations roadmaps.
  • Define key processes, data models, and SLAs that support scalable growth and operational clarity.

Platform Management & Optimization

  • Manage HubSpot setups, integrations, cleanups, and ongoing optimization
  • Ensure Marketing Automation Platforms (HubSpot, Pardot) and CRM systems (Hubspot, Salesforce) operate cleanly and efficiently through:
    • Deduplication (e.g., Insycle)
    • Field standardization
    • Contact purges
    • Sync error resolution
    • Compliance program setup
    • Data enrichment

Platform Management & Optimization

  • Manage HubSpot setups, integrations, cleanups, and ongoing optimization
  • Ensure Marketing Automation Platforms (HubSpot, Pardot) and CRM systems (Hubspot, Salesforce) operate cleanly and efficiently through:
    • Deduplication (e.g., Insycle)
    • Field standardization
    • Contact purges
    • Sync error resolution
    • Compliance program setup
    • Data enrichment
  • Strategize and implement:
    • Lifecycle automation and workflow development
    • Lead scoring models
    • List segmentation and ICP targeting
    • Sales and marketing alignment processes and automation

Role Requirements:

  • 2+ years of experience in Marketing Operations or Revenue Operations, preferably in B2B or agency environments.
  • Strong experience in Hubspot and Salesforce with a general proficiency in Pardot (Any other CRMs or MAPs are a plus!) 
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication skills—comfortable working with cross-functional teams and client stakeholders.
  • Experience managing multiple projects and deadlines simultaneously.

Key Performance Indicators (KPIs)

  • Campaign & UTM Governance – Ensure 100% of new campaigns follow naming and member-status conventions and ≥95% of inbound records capture required UTM/attribution fields, with ≤2% month-over-month drift, verified through governance audits.
  • Account Engagement & Progression – Track ICP account movement through the ABX funnel, tracked as % of accounts reaching defined engagement tiers and velocity of stage progression.
  • Automation Quality & Change Control: 0 critical incidents from workflow changes; ≥95% pass rate on pre-deployment tests; 100% of changes documented with rollback plan and peer review.
  • Quality of Client Deliverables - Deliver 100% of tasks, strategies, and reports on or before agreed deadlines, with fewer than 10% requiring major revisions each month, as measured through internal review and client feedback.
  • Internal & Client Satisfaction - Participate in 100% of scheduled client meetings held on time and documented with clear agendas and recaps, as well as prepare and share client information internally a minimum of 24 hours ahead of client calls

Most Important Things (MITs)

  • Process-first mindset - you proactively document processes & workflows and build scalable systems
  • Re-prioritization - you can pivot strategies / readjust previously developed plans if needed
  • Cross Collaboration - you collaborate closely with team members across internal departments and roles

 

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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