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Business Development Representative

Remote - Peru

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

This isn’t your typical BDR role — and that’s the point. You operate as an extension of our CEO and leadership team, showing up in-market with their voice, perspective, and credibility. Your day is focused on building real relationships with high-value ICP accounts, not blasting templates or chasing empty meetings.

You’ll spend time crafting highly personalized outreach across LinkedIn and email, managing executive LinkedIn profiles, and creating thoughtful touchpoints that actually resonate with senior leaders. You’ll invite the right people to our events and podcast, follow up with intention before and after key moments, and keep momentum moving forward. You pay close attention to what’s working (and what’s not), adjust quickly, and stay locked in on the metrics that matter. If you love the hunt, trust your judgment, and know how to show up as a peer — not a salesperson — you’ll thrive here.

Responsibilities:

  • Executive & LinkedIn‑Led Outreach
    • Act on behalf of the CEO/Founder and Chief Growth Officer to manage LinkedIn presence and outbound communication
    • Identify and connect with ICP‑fit executives using thoughtful, human messaging aligned to each leader’s voice
    • Send high‑quality connection requests and direct messages that drive conversation—not spam
  • Account‑Based Prospecting & Relationship Building
    • Research and prioritize target accounts and decision‑makers
    • Build and nurture relationships over time through consistent, relevant touchpoints
    • Decide when LinkedIn vs. email is the best channel, and adapt based on response performance
  • Podcast Guest Sourcing
    • Collaborate with the podcast coordinator to identify and recruit senior leaders who are strong fits for our podcast
    • Conduct outreach, follow‑ups, and coordination to help fill and maintain a full podcast calendar
    • Build long‑term relationships with past and future guests
  • Event Outreach & Follow‑Up
    • Support pre‑event outreach by inviting target accounts and key contacts to events
    • Coordinate and manage gifting strategies before events to drive attendance and reciprocity
    • Conduct thoughtful post‑event follow‑up, including gifting and prioritization of best follow‑up targets
  • Performance‑Driven Execution
    • Own weekly and monthly outreach KPIs, including:
      • Connection requests sent
      • Acceptance rates (target ~60%+)
      • Response rates
      • Meetings, conversations, and podcast bookings influenced
    • Track results, analyze what’s working, and continuously refine outreach strategy
  • CRM, Data & List Hygiene Management
    • Own the integrity and organization of prospect and account data across systems (Salesforce, HubSpot, LinkedIn Sales Navigator, Mailchimp, etc.)
    • Maintain clean, accurate, and up-to-date prospect and account lists
    • Ensure contacts are properly tagged, segmented, and assigned
    • Keep LinkedIn activity, email outreach, and CRM records aligned
    • De-duplicate records and prevent list decay
    • Sync outreach lists with event attendance, podcast guests, MQLs, and ABM targets
    • Monitor data gaps and proactively correct inconsistencies
  • Employ AI technologies to enhance and optimize business processes.
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Role Requirements:

  • Strong English fluency, both spoken and written (this is non‑negotiable)
  • Experience in B2B outbound, business development, or growth‑focused outreach
  • Exceptional written communication skills with the ability to mirror tone and voice
  • Comfort operating autonomously and making judgment calls without scripts
  • Highly goal‑oriented with a competitive, self‑motivated mindset
  • Strong research skills and attention to detail
  • Experience using LinkedIn Sales Navigator and CRM tools
  • Intellectually curious with a strong desire to learn
  • Knowledge of sales CRM tools and marketing automation software (Salesforce, LinkedIn Sales Navigator, ZoomInfo, Apollo)

Key Performance Indicators (KPIs)

  • 100 x weekly connection requests sent per SME account
  • LinkedIn connection acceptance rate (target ~60%+)
  • 2 Podcast guests sourced and booked/monthly
  • Post-event LinkedIn connection and follow-up qualified candidates within 24 hours for top-priority leads
  • LinkedIn connection sent within 24hrs for MQLs

Most Important Things (MITs)

  • Represent executive voices accurately, thoughtfully, and consistently
  • Balance quality, relevance, and volume
  • Choose the right channel and adapt outreach based on performance
  • Timely follow-through before and after key moments (events, podcasts, lead conversations)
  • Continuously test, learn, and improve outreach effectiveness

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

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