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Marketing Manager

New York, New York, United States

OVERVIEW

Practising Law Institute (PLI) educates and informs lawyers and other professionals with innovative programs, publications, podcasts, and additional resources. With a sterling reputation developed over 90 years, PLI is a trusted source of professional development and knowledge for the legal community. A nonprofit organization, PLI is also known for its dedication to providing pro bono training and resources to ensure access to justice. PLI’s client base includes a large array of prestigious law firms, corporations, and government agencies. We are also proud to have recently been named one of the “Brands That Matter” by Fast Company. More information about PLI may be found on our website www.pli.edu.

PLI is searching for a Marketing professional to fill the role of Marketing Manager (responsibilities and qualifications are described below). Work in a collaborative environment with a diverse, employee community where staff enjoy a generous benefits package and a genuine commitment to a work-life balance (4+ weeks of paid time off and hybrid remote/in-person schedules for most roles).

 

KEY RESPONSIBILITIES

  • In conjunction with the Associate Director of Marketing, create, implement and lead multichannel marketing efforts in assigned product lines and practice area(s) and understand program and product performance to achieve budgetary goals, including segmenting to retail customers to help drive new business.
  • Understand and utilize key tools of Salesforce Marketing Cloud and Pardot for segmentation, and for building emails and landing pages.
  • Communicate regularly with key stakeholders across the organization, including program attorneys, publishing and membership staff to align on marketing efforts, budget-to-actual numbers, internal and external mailing lists, digital marketing opportunities, and more.
  • Create, maintain and edit CMS pages.
  • Write, edit and proofread promotional copy as required.
  • Develop creative sale and valued customer promotions to increase revenue throughout the year.
  • Gain an understanding of available information and bring a data-driven perspective to inform and guide marketing strategies.
  • Monitor, analyze, and report on effectiveness of marketing initiatives to develop insights and make recommendations for future planning.
  • Ensure PLI brand guidelines are maintained and provide input on the look and feel of marketing vehicles to ensure strong alignment with our offering(s).
  • Adhere to deadlines to ensure that all campaigns are executed by scheduled date.
  • Communicate with third party resources to identify promotional opportunities and relationships as well as negotiate marketing partnerships for advertising/insertions/listings to promote PLI products.
  • Other duties, as assigned.

 

QUALIFICATIONS AND REQUIREMENTS

  • A Bachelor's Degree and 5-7 years’ experience with multi-channel marketing (direct mail, email, digital marketing) in a business-to-business environment.
  • Knowledge of databases and list segmentation required as well as managing revenue and expense budgets.
  • Excellent interpersonal and communications skills.
  • Strong computer skills with knowledge of Microsoft Office suite.
  • Knowledge or experience with marketing and AI technologies (such as Salesforce Marketing Cloud and/or Pardot, Marketo, Microsoft Copilot, etc.), as well as knowledge or experience working with a content management system.
  • Must have strong analytical and creative thinking skills.
  • Strong project management, time management and organizational skills with the ability to maintain and adhere to deadlines while juggling multiple time-sensitive projects simultaneously.
  • Must be self-motivated, proactive and able to work effectively both independently and as part of a team.

 

YOUR BENEFITS AT PLI

PLI offers a generous benefits package and is committed to creating an interesting, collegial, and supportive work environment:

  • Medical, dental and vision plans for employees and their families
  • Generous employer contribution to employee retirement savings account
  • Ample paid time off and holidays, summer Fridays
  • Flexible hybrid remote/in-person scheduling for most roles
  • Unlimited access to LinkedIn Learning web-based training along with other career development opportunities
  • Work-life balance initiatives
  • One-time $500 Home Office Allowance
  • Gym/Wellness Allowance of up to $300 each calendar year

 

COMPENSATION RANGE FOR THIS POSITION

$85,000 - $95,000 per annum 

(Exact compensation offer may vary based on the candidate’s job-related skills and work experience.) 

 

EEO STATEMENT

PLI is an equal opportunity employer and does not discriminate against any candidate based on race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military and veteran status, sexual orientation, or any other factor protected by federal, state or local law.
 

Only those applicants who meet our requirements for this position will be contacted.

Practising Law Institute is an equal opportunity employer. Click here to learn more.

 

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