Head of Sales & GTM Germany (m/f/d) - Legal Tech

About the Job

As a key growth accelerator, A11 partners with Europe’s most ambitious startups and scale-ups, corporates and SMBs to connect them with top-tier talent ready to make an impact.

We're looking for a Head of Sales & GTM (m/f/d) - Germany to own the commercial build-out of one of Europe's largest untapped legal AI markets.

As Head of Sales & GTM, you take ownership of a market that's already in motion - team in place, first customers live, co-design partnerships signed with local law firms. Your job is to turn early traction into a scalable revenue engine and a proven playbook into German revenue - while owning outcomes end to end.

Join the A11 Ecosystem: Our Ecosystem company builds AI software that helps law firms research, analyze and draft legal work faster - with verifiable sources at its core. Already the market leader in Italy, with Spain live and Germany as the next major expansion. Backed by top-tier investors with strong momentum.

In this role, you’ll:

• Own the number. Every decision runs through one filter: does this accelerate ARR?
• Sell alongside your AEs. High-volume SMB motion with short cycles. You close deals yourself - not just manage others who do.
• Build pipeline from the phones. Cold calling is the primary outbound channel early on, supported by email sequences. You pick up the phone before you build the playbook.
• Run the sales routine. Standups, pipeline reviews, forecasting, 1:1s. CRM discipline from day one. Clean data, no exceptions.
• Lead and grow the team. Hire well, coach constantly, keep people sharp through the critical early months.
• Adapt the playbook for Germany. A proven motion exists. Translate it for the local market - don't copy it. Localize positioning, pricing, and messaging with the CRO.
• Be the face of the company. Events, panels, LinkedIn, partnership PR. You build the brand in market.
• Close the loop with HQ. Customer feedback, competitive signals, product gaps. Short loops. Speed wins.

 

Your Profile: 

• 5+ years in B2B SaaS sales, with a verifiable track record of carrying and hitting quota.
• Sales leader who still sells. You've managed teams and run the routine (pipeline reviews, forecasts, coaching). But you're a closer first, manager second.
• Comfortable with high-volume SMB sales. This is not enterprise. You embrace velocity over big-ticket strategy.
• Hands-on outbound experience. You've personally cold-called and built pipeline - not just designed the playbook for others.
• New market or early-stage GTM experience. You've built traction from scratch in a new geography or product launch.
• German legal market knowledge is a strong plus. Experience selling into law firms or legal departments is highly desirable.
• CRM-native. Clean pipeline and rigorous forecasting are how you operate, not something you tolerate.
• Native German, fluent English.
• Humble and hungry. Openness and curiosity matter as much as ambition.
• Startup pace and shifting priorities energize you. You keep your team steady when things get hard.

Please note that this position is based in Berlin.

Benefits and Perks:

• Competitive Salary (~€180,000-200,000 OTE)
• Equity participation (ESOP) with significant upside
• Work in a well-funded legal AI tech company with an ambitious, smart and international team
• Be one of the first to make GTM Germany a success and grow with the company
• Peer network: Country Managers in Italy and Spain who've already solved the problems you'll face
• Team retreats and off-sites to strengthen collaboration and fuel creativity

If you’re eager to join the A11 Ecosystem and shape what’s next, we want to hear from you!

Our Commitment to Diversity and Inclusion

A11 is committed to diverse and equal opportunities hiring for all – applicants, candidates, and employees alike. We value humans – with all our glorious multifaceted backgrounds, perspectives, and experiences – and look forward to your application.