Senior Director, Paid Marketing (Search & Display)

Job Description:

• Oversee paid search and display channels ensuring ROl targets are achieved, ensure best practice set up and ongoing management of campaigns.
• Accountable for ROl variance to plan and reporting and supporting corrective action with teams.
• Develop optimization strategies with teams that provide Quince with a competitive advantage.
• Drives improvement in day-to-day marketing automation/operations.
• Develop, maintain and grow strong relationships with relevant partners (internal and external) through leading development plans, campaign strategy, data strategy, reporting, and always-on performance management.
• Deliver regular reporting that provides insight on cost efficiency of paid search/display investment for stakeholders across the business.
• Work cross-functionally with internal product & analytics teams to streamline reporting, campaign operations & data feeds. 
• Complete and manage the forecast/plan of monthly paid search budgets in-line with business objectives and targets.
• Provide clear and defined roles and responsibilities for each position in the team.
• Independently manage personal development plans for all direct reports, ensuring right objectives are set.
• Develop search knowledge, tech knowledge and skill set of all direct reports.
• Collaborate closely with the product development team in paid performance product development.
• Work with existing external partners (Bing, Google, etc.) to explore and execute on opportunities.
• Work with data science and analytics team to further leverage ML in the channel operations.
• Telecommuting permissible from any location within US.

Requirements:

Master’s degree or foreign degree equivalent in Marketing, Business
Administration or related field and two (2) years of experience in social marketing, or in the job
offered or related role. Experience with Google Ads, Microsoft Ads and Apple Ads required,
experience with YouTube advertising and Display partners and networks outside of Google
strongly preferred.

Experience and/or education must include:

1. Paid Search platforms, including Google Ads and Microsoft Ads, with deep understanding of platform algorithms and API usage for platform automation.
2. Data analysis and interpretation, including statistical analysis, cohort analysis, and attribution modeling, with proficiency with SQL and data visualization platforms (e.g., Tableau, Looker).
3. Campaign structure and optimization, including campaign, ad group and keyword management and automated bidding strategies leveraging Google Ads Editor and Microsoft Advertising Editor.
4. Competitive analysis, with proficiency across Google Keyword Planner as well as 3rd party tools like SEMrush, Ahref, and/or Spyfu.
5. Budget management and forecasting, with advanced proficiency in Excel and/or Google Sheets.
6. Shopping Campaign (PLA) management, including product feed optimization using Google Merchant Center and Feedonomics.
7. Scripting and automation, including using Google Ads Scripts, API integrations, and regular expressions to enable custom data ingestion, custom reporting, and automated bidding.
8. Experimental design and statistical significance, and the ability to execute and analyze A/B, pre-post, and lift tests.
9. SEO principles, including how website technical health (page speed, mobile friendliness, schema markup) impacts paid search performance.
10. Landing page optimization, including A/B testing, heatmapping and funnel analysis using tools like Optimizely and Hotjar.

We are located at 260 Townsend Street, San Francisco, CA 94107